Search Engine Marketing Pros

Google Adwords has finally heard PPC marketers’ calls by releasing new reports called Search funnels.

What is it?

These reports help advertisers address the attribution problems of Adwords advertising. These reports provide information such as

•    The different keywords of your PPC campaign that help in getting a conversion.
•    The time it takes for a visitor to become a customer
•    The number of impressions and clicks required for a visitor to become a customer

Previously Adwords only attributed the last keyword that led to a sale on your website. But the buyer could have searched many times using different keywords before making a purchase.  … Continue Reading » Google Adwords Search Funnel Reports

Adwords has a new feature called the keyword bid ideas that provides keyword bidding recommendations based on your keyword performance in the past. The keyword bidding feature helps advertisers either increase the number of clicks (raise bids) or reduce the costs (lower bids) of keywords.

How it works

Adwords uses the bid simulator to generate bid ideas. It looks at the keyword, its quality score, competition, past week performance and ICC (Incremental cost per click) to determine the bidding opportunities.

Advantages

• The information will help advertisers make better decisions in terms of identifying keywords which generate more revenue or … Continue Reading » Keyword Bidding with Google Adwords’ Bid Ideas
  
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One of the biggest questions advertisers have when manage their pay per click account is how much they should bid for their keywords. Bidding too high may incur too much cost and advertisers might not be able to sustain a profitable ROI, whether bidding too low might not allow their ads to be positioned at a visible spot.

There is a report in Google Analytics that allows advertisers to see at which positions their keywords receive the most visits, transactions, revenue, conversion rate, and etc.

Simply login into Google Analytics, select a report which has the proper filters applied. Then click on … Continue Reading » Google Analytics – Keyword Positions