PPC Destination URLs and 301 Redirects
TraiaN
Published on: November 16, 2009
Last modified: September 22, 2011
Internet Marketing, Pay Per Click (PPC), Search Engine Optimization (SEO)
2 Comments
Tags: 301, keyword arbitrrage, ppc, redirect
As the good online marketer who you are, you already know that your website URLs be clean and you should always take care of the canonical issues. Right?
So you should do a permanent redirect (301 in technical words) of your non-www version of the website to the www version, meaning you will redirect abc.com to www.abc.com.
When doing so, you should double check your PPC destination URLs. Do not point your ads to the non-www version but instead link them to the final, rewritten URL. If you … Continue Reading » PPC Destination URLs and 301 Redirects
