* Internet Marketing Posts Tagged ‘impression share’

 

Ad and Search Impression Share in Google

Published on: September 3, 2010 Last modified: August 2, 2011 Competitive Intelligence, Internet Marketing, Pay Per Click (PPC), Search Engine Optimization (SEO) 2 Comments

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Ad and Search Impression

This tip will help you will check the impression share for your keywords, both organic and paid traffic, using your AdWords account and will help you identify keywords you may want to push  either for SEO or PPC.

This is a hidden gem inside AdWords and not many marketers are even aware of its existence (yet). This report will provide insights on how well you are doing (or could do) in terms of search engine optimization or pay per click for the targeted keywords.

Let’s say you’re … Continue Reading » Ad and Search Impression Share in Google

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AdWords Lost Impression Share

Published on: June 24, 2010 Last modified: September 2, 2011 Internet Marketing, Pay Per Click (PPC) 3 Comments

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google adwords

We just got a new potential client this week (hooray!). While I was going through his account, I realized he’s got low impression share across all campaigns. This prompted me to dig deeper into the account.

Google defines Impression Share as:

Impression share is a metric that represents the percentage of impressions where your ads were shown out of the total available impressions in the market you were targeting.

For example, if your keyword has been searched for 1000 times, but your ad only showed  up for 600 out of … Continue Reading » AdWords Lost Impression Share

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