Internet Marketing Services

Warning: if you’re going to implement the technique described below, it’s at your own risk!

You can use Google’s own tool, Google Website Optimizer, to implement a nice gray-hat SEO cloaking (not cloaking per se, as described by search engines, but with the same results). And the interesting part is that at the same time you get to test your site to conversion optimization :)

So what does SEO cloaking mean? Simply put, you display different content to search engine bots and to humans, with the purpose of manipulating … Continue Reading » Legitimate (Gray) SEO Cloaking Technique with Google’s Help

99designs.com is testing. Here are 4 variations for your inspiration:

99designs.com Variation 1

99designs.com Variation 2

99designs.com Variation 3

While these guys are testing a lot of variation pages (I can see they are testing 4 elements on the home page, each with at least 2 variations) they like to play subtle with their tests.

You can’t easily spot the difference between the following two pages (hint: check the typography on the page):

www.elitesafelist.com V1

www.animoto.com is testing the video section on the home page. They are testing different variations, but here are a couple of them:

Animoto.com - Version 1

Animoto.com - Version 2

Pitstop Media offers ROI based internet marketing services such … Continue Reading » Who’s Testing What #4 – www.animoto.com

Here’s a new test, this time is coming from 1800flowers.com..

BTW, if you are aware of any a/b and multivariate experiments or landing pages, please let me know. You can use the left and right arrows on you keyboard to switch images.

1800flowers.com Version 1

1800flowers.com Version 2

Pitstop Media offers ROI based … Continue Reading » Who’s Testing What #3 – 1800flowers.com

Checkout Page at Doctor FootCare

The following example comes from one of  Bryan Eisenberg’s experiments.

There are nine differences between the two variants of the Doctor FootCare checkout page shown in Figure 1. If a designer would show you these 2 screenshots and ask which one should be deployed live, could you guess which one will havea better conversion rate? Could you estimate what the increase/decrease  is between the 2 conversion rates and whether that difference is significant? We will share the results at … Continue Reading » Who’s Testing What #2

Today I will start a new category on Pitstop Media’s blog: Who’s Testing?

I will research websites that are testing and we’ll show you the website experiment variations. This will be the category where you can find which websites are testing  and how you potentially can learn from their experiments. Today’e e-tailer is www.altestore.com

I will let you spot the testing elements ;)

Version 1

Summary: testing ads it’s a time consuming tasks for any search marketer. The statistical significance of ad testing is missing but this can be changed. See below:

We, as search marketers, should spend most of the time creating, measuring and adapting the best performing keywords and ads, for our customers. In fact, one of the most time consuming activities in a PPC management company is the daunting task of ad testing. Nowadays, bid management can be automated, keywords research is not as hard as it used to be and reports … Continue Reading » Adwords Integration with Google Web Site Optimizer