Google Adwords Trademark Policy
Tomatoa
Published on: November 12, 2009
Last modified: September 22, 2011
Internet Marketing, Pay Per Click (PPC)
1 Comment
If you are an advertiser advertising products that are protected by trademark on Google adwords, you should’ve already known that since June 15th, 2009, you are allowed to use the trademark terms in your ad texts (some conditions apply).
Right after the policy change became official, I immediately changed some of my ads which I was using substitution terms in place of trademark terms, and to no surprise, the ads were approved. Impressive. The CTR improved, and everyone was happy. I then slowly updated all … Continue Reading » Google Adwords Trademark Policy
