Internet Marketing Services

One of the biggest questions advertisers have when manage their pay per click account is how much they should bid for their keywords. Bidding too high may incur too much cost and advertisers might not be able to sustain a profitable ROI, whether bidding too low might not allow their ads to be positioned at a visible spot.

There is a report in Google Analytics that allows advertisers to see at which positions their keywords receive the most visits, transactions, revenue, conversion rate, and etc.

Simply login into Google Analytics, select a … Continue Reading » Google Analytics – Keyword Positions

I don’t know if it’s only me, but in the last couple of months I’ve stumbled upon lots of strange/missing reports in Google Analytics. For example, I was trying to explain to one client where the visitors clicked next from his home page and I was then in a strange situation, because I could not answer.

When the clients asked a very simple question “How many VISITORS do I get to the home page?”, i was put in some kind of a bad light, without having a straight,on screen answer. … Continue Reading » Home Page Visitors – A Missing Report in Google Analytics

Let’s discover the exact keywords searched by your visitors AND the matching type of the triggering keywords!

The problem: the match type of your Adwords keywords is not tracked by default by Adwords or Google Analytics. Let’s you bid on red shoes (broad, phrase and exact match) and someone comes to your website after searching for Vancouver red shoes. The Adwords (or Google Analytics) reports will only display clicks coming from red shoes, without the match type information you need. Was it broad or phrase match that triggered your ads? … Continue Reading » A Powerful Google Adwords – Google Analytics Combo

Google Analytics is a great tool, no doubt about it. It’s also pretty complex and therefore the F.A.Q. list will be big. Most of the questions will have an answer in the Google Analytics Help Center, but there will always be questions you probably won’t find the answers at all. I call them F.U.Q. – Frequently Unanswered Questions.

Let’s take a look at the bounce rate report. Mainly, bounces are defined as a single page visits to your website. Bounce rate will apply to your … Continue Reading » Is That The Real Bounce Rate in Google Analytics?

It’s Christmas time! Tons of people will search online for gifts and online deals. They will come to your website and then… Well, then you need to help them find what they are looking for.

Mainly, there are two paths visitors take to find products on your site: using navigational links or using internal site search. The usage percentage for navigation and search is almost 50/50. So, 10 people may search for “xbox 360″ and 10 people may navigate through specific categories on your site, until they reach the xbox … Continue Reading » Search Results Relevancy Blooper – www.futureshop.ca

Keywords With Conversions

Since Google launched the advanced features we now have some toy to play with. The only thing that can stop you to play with web data, is your imagination and the time you have at your disposal.

One simple and elegant solution to analyze your web data is to look just at keywords with conversions. To do so, first you will need to define a goal (conversion, sign up, request, call, etc) and then create an advanced segment.

To create an advanced … Continue Reading » Google Analytics – Advanced Segmentation Ideas

When managing your PPC campaigns, the use of Google Analytics is definitely the most convenient and cheapest way to obtain useful data.

Google Analytics not only can track your transactions, visits, revenue and cost (once appropriate filters are applied ), but it can also be used to discover valuable keywords. Using Google Analytics you can see exactly what keywords people searched to land on your web site.

For example: the search term order books online or purchase books onlinewill trigger your existing ads in relationship with the keyword … Continue Reading » Best PPC Practice – Exact Keywords