Search Engine Marketing Pros

It seems like Google Analytics is rolling out a more user friendly interface for the default available segments:

New GA Default Segmentation Interface

The AJAX based search functionality is something useful. Search is what Google does anyways so it should be on all their products.

Keywords With Conversions

Since Google launched the advanced features we now have some toy to play with. The only thing that can stop you to play with web data, is your imagination and the time you have at your disposal.

One simple and elegant solution to analyze your web data is to look just at keywords with conversions. To do so, first you will need to define a goal (conversion, sign up, request, call, etc) and then create an advanced segment.

To create an advanced segment:

1. Select the profile you want to create the segment