Search Engine Marketing Pros

This is an advanced hack for Google Analytics. Unfortunately it won’t help you hack into your competitors’ accounts ;) but will help you export more data from Google Analytics pivoted tables.

This is not the same hack as the exporting more than 500 columns of data from any report. That one was one of the most annoying things I fixed (to be read hacked) long time back.

You’ll need:

- Firefox

- Live HTTP header (http://livehttpheaders.mozdev.org/)

What are we hacking?

We’ll make possible for the analyst in … Continue Reading » Google Analytics Hack – More Columns for Pivot Tables

What to test

This is not something optional. You don’t need to test this idea, you just install the tool and start analyzing everything. Then come up with hypotheses and test.

What to measure

Everything the analytics tool can give you: visits, visitors, top content, top landing pages, bounce rate, you name it

Why installing a web analytics tool

I hope that most of you already have a web analytics tool in place. For those of you who don’t, then you need to know that this is the first step you take to optimize your website. With free tools like Google Analytics there is no excuse for … Continue Reading » Have A Web Analytics Tool Installed on Your Website

This post describes a method to identify mismatches between the number of clicks on your AdWords ads and the number of visits you get to the websites. Ideally, for each 100 clicks on your ads you should get 100 visits to the website. However, this is not the case and there are more reasons for that: multiple clicks on your ads within 30 minutes from the same person, 301 redirects and mistakes and errors in Analytics/AdWords.

If you have a campaign that gets 1000 clicks but only 600 visits to the website, it is most likely that you have a problem, … Continue Reading » Identify AdWords Mistakes with Google Analytics Visualizer

Google Analytics is a great tool. It’s free and powerful and we, marketers, use it daily in our work routine.

More than half a million websites are using Google Analytics and there should be quite a load on their servers. One thing they could improve is the navigation on the left side of the reports:

Google Analytics Navigation

What’s wrong with it? Every time you want to access a deeper report (i.e. Traffic Sources and then All Traffic Sources) you need to click and wait for the Overview … Continue Reading » Improved Google Analytics Navigation

If you haven’t yet noticed yet, some keywords in your Google Analytics account will display zero visits:

0 (zero) visits keywords

The reason for this strange report is multiple search visits within a session (30 minutes).

For example, if someone goes on Google and searches for “internet marketing company” and clicks on your website, then he goes back on Google within 30 minutes and searches for “best internet marketing company” and clicks again on your website, Google Analytics will show:

“internet marketing company” – 1 visit

“best internet marketing … Continue Reading » Keywords with Zero Visits in Google Analytics

One of the biggest questions advertisers have when manage their pay per click account is how much they should bid for their keywords. Bidding too high may incur too much cost and advertisers might not be able to sustain a profitable ROI, whether bidding too low might not allow their ads to be positioned at a visible spot.

There is a report in Google Analytics that allows advertisers to see at which positions their keywords receive the most visits, transactions, revenue, conversion rate, and etc.

Simply login into Google Analytics, select a report which has the proper filters applied. Then click on … Continue Reading » Google Analytics – Keyword Positions

I don’t know if it’s only me, but in the last couple of months I’ve stumbled upon lots of strange/missing reports in Google Analytics. For example, I was trying to explain to one client where the visitors clicked next from his home page and I was then in a strange situation, because I could not answer.

When the clients asked a very simple question “How many VISITORS do I get to the home page?”, i was put in some kind of a bad light, without having a straight,on screen answer. A simple question that is missing a simple … Continue Reading » Home Page Visitors – A Missing Report in Google Analytics

Let’s discover the exact keywords searched by your visitors AND the matching type of the triggering keywords!

The problem: the match type of your Adwords keywords is not tracked by default by Adwords or Google Analytics. Let’s you bid on red shoes (broad, phrase and exact match) and someone comes to your website after searching for Vancouver red shoes. The Adwords (or Google Analytics) reports will only display clicks coming from red shoes, without the match type information you need. Was it broad or phrase match that triggered your ads?

The solution: A nice combo of Google … Continue Reading » A Powerful Google Adwords – Google Analytics Combo

Google Analytics is a great tool, no doubt about it. It’s also pretty complex and therefore the F.A.Q. list will be big. Most of the questions will have an answer in the Google Analytics Help Center, but there will always be questions you probably won’t find the answers at all. I call them F.U.Q. – Frequently Unanswered Questions.

Let’s take a look at the bounce rate report. Mainly, bounces are defined as a single page visits to your website. Bounce rate will apply to your landing pages (the destination URLs of your PPC or banner … Continue Reading » Is That The Real Bounce Rate in Google Analytics?

It’s Christmas time! Tons of people will search online for gifts and online deals. They will come to your website and then… Well, then you need to help them find what they are looking for.

Mainly, there are two paths visitors take to find products on your site: using navigational links or using internal site search. The usage percentage for navigation and search is almost 50/50. So, 10 people may search for “xbox 360″ and 10 people may navigate through specific categories on your site, until they reach the xbox 360 product page.

I prefer the search method and I … Continue Reading » Search Results Relevancy Blooper – www.futureshop.ca