Internet Marketing Services

This is the follow-up post on the bounce rate poll from Can You Answer this Simple Google Analytics Question?. If you did not vote yet, please do it before reading further.

The poll results are as it follows:

The correct answer to this simple GA question

As you can see, only 23% the voters got it right (total voters 81). It’s not surprising, as some of the reports within Google … Continue Reading » Why Bounces is a Better Metric than Bounce Rate

Hey you, the web analytics ninja, do you think you can analyze data? Then look at the screenshot below and answer this simple question:

What is the number of bounces for the red squared page?

Bounces in Google Analytics

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If you wish to find the correct answer, please subscribe to our blog. We will publish the correct answer in a follow up article.

Pitstop Media offers ROI based … Continue Reading » Can You Answer this Simple Google Analytics Question?

If you’re a SEO professional and deserve a salary increase you can use the following salary negotiation tip for better chances of getting a raise. The tip assumes that you have access to your company’s GA account and you did a good job (the numbers you’re responsible are going up (i.e. visits) or down (i.e.bounce rate).

Let’s say you’re the SEO guy and you’ve been hired in May 2009 to increase the organic traffic. First, you should associate a monetary value to the traffic source you’ve been … Continue Reading » Use Google Analytics to Negotiate Your Salary

If you have eCommerce enabled in your Google Analytics, you can take the advantage of an useful report, Visits to Purchase report. However, if you run a non eCommerce site, there is no such report, thou I think this might be useful for B2B websites.

Here’s a workaround,  on how to configure a custom report that can simulate the same kind of report, for other than e-commerce sites:

Google rolled out the Instant functionality this week and that will come with changes for search marketers. I will start with a short explanation of the impact on PPC, then I will discuss about implications on web analytics and SEO.

One of the first questions raised with this launch was how are impressions  counted for AdWords and that has been answered pretty straight forward and quickly by Google: “With Google Instant, an impression is counted if a user takes an action to choose a query (for example, … Continue Reading » Google Instant’s Effects on Analytics, Keywords Analysis and SEO

This is an advanced hack for Google Analytics. Unfortunately it won’t help you hack into your competitors’ accounts ;) but will help you export more data from Google Analytics pivoted tables.

This is not the same hack as the exporting more than 500 columns of data from any report. That one was one of the most annoying things I fixed (to be read hacked) long time back.

You’ll need:

- Firefox

- … Continue Reading » Google Analytics Hack – More Columns for Pivot Tables

What to test

This is not something optional. You don’t need to test this idea, you just install the tool and start analyzing everything. Then come up with hypotheses and test.

What to measure

Everything the analytics tool can give you: visits, visitors, top content, top landing pages, bounce rate, you name it

Why installing a web analytics tool

I hope that most of you already have a web analytics tool in place. For those of you who don’t, then you need to know that this is the first step you take to optimize … Continue Reading » Have A Web Analytics Tool Installed on Your Website

This post describes a method to identify a mismatch between the clicks from AdWords  and the number of visits you get to the website. Ideally, 100 clicks on your ads should generate 100 visits. However, this is not always the case and there are more reasons for that: multiple clicks on your ads within the 30 minutes session from the same person, 301 redirects or misconfiguration and errors in your Analytics/AdWords account.

If you have a campaign that gets 1000 clicks but only 600 visits to the website, it … Continue Reading » Identify AdWords Mistakes with Google Analytics Visualizer

Update:Google has implemented the recommendation presented in this article, in the new version of GA, launched late spring 2011.

Google Analytics is a great tool. It’s free and powerful and we, marketers, use it daily in our work routine.

More than half a million websites are using Google Analytics and there should be quite a load on their servers. One thing they could improve is the navigation on the left side of the reports:

If you haven’t yet noticed yet, some keywords in your Google Analytics account will display zero visits:

0 (zero) visits keywords

The reason for this strange report is multiple search visits within a session (30 minutes).

For example, if someone goes on Google and searches for “internet marketing company” and clicks on your website, then he goes back on Google within 30 minutes and searches for “best internet marketing company” and clicks again on your website, Google … Continue Reading » Keywords with Zero Visits in Google Analytics