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Adwords has a new feature called the keyword bid ideas that provides keyword bidding recommendations based on your keyword performance in the past. The keyword bidding feature helps advertisers either increase the number of clicks (raise bids) or reduce the costs (lower bids) of keywords.

How it works

Adwords uses the bid simulator to generate bid ideas. It looks at the keyword, its quality score, competition, past week performance and ICC (Incremental cost per click) to determine the bidding opportunities.

Advantages

• The information will help advertisers make better decisions in terms of identifying keywords which generate more revenue or … Read more about Keyword bidding with Google Adwords’ Bid Ideas
  

The types of reports offered by Google Adwords are useful for various purposes. The report types are self explanatory and I am not going to explain them in detail. The following is what you will see when you select the option to create new reports. I will provide some tips to use the reports offered by Google Adwords and derive more efficiently out of your Pay per click campaigns.

Adwords Reports

Google Adwords Reports – Tip 1
You can have so many types of reports generated with various combination of … Read more about 5 tips to use Google Adwords Reports more efficiently

Google has just updated its Adwords editor to include the columns Conv. (1-per-click), Conv. Rate (1-per-click), Cost/Conv. (1-per-click) and Conv. (many-per-click), Conv. Rate (many-per-click), Cost/Conv. (many-per-click).

For those who haven’t tried the new Google AdWords interface, 1-per-click and many-per-click are Adwords’ new conversion metrics.

Conversions (many-per-click) count a conversion every time a conversion is made within 30 days following an AdWords ad click. Conversions (many-per-click) will count multiple conversions per click. … Read more about Google AdWords Editor Update

Google Adwords has lowered the number of conversions required to run conversion optimizer on your Adwords campaign. Previously the criterion was 100 conversions in the last 30 days. But now if you had 50 conversions in the last 30 days, you are eligible to use conversion optimizer. Hurrah!!

But is Adwords conversion optimizer good for you? The answer is it depends.

Pros and Cons are as follows:

Pros:

1. Adwords conversion optimizer recommends Max CPA (maximum cost per acquisition) based on its analysis of your account’s historical data and other factors. You can choose to go with what Adwords suggests … Read more about Is Adwords Conversion Optimizer good for you?

As a follow-up to the post AdWords Tips and Secrets #1, I will share three important tips which could help you improve the AdWords account performance.

AdWords Tip 2

Google AdWords uses the ad display URL’s historical click through rate as one of the metrics in calculating the Quality Score. By display URL Google means, usually, the domain name of your web site. If you have poorly performing ads, then it’s going to impact the display URL click through rate. If your affiliates are using your domain name in their ads’ display URL, that … Read more about Google Adwords Tips and Secrets – Part 2

As of today, there are still a lot of skepticisms about PPC marketing in general; and while we were trying to sell our service to potential clients when our company first started, we even got the kind of response that goes like “we don’t believe in [unconventional] marketing practise”, even though PPC marketing has been around for almost a decade.

Since we are moving into an internet-reliant generation where YouTube, I-Tunes, and every other online medium are replacing our old ways of obtaining valuable (or not) information, … Read more about PPC Marketing

Google has refined the quality score formula as part of its ongoing process to better match user search queries with more relevant ads. The changes are

1. Quality score will be calculated dynamically
2. Keywords won’t become inactive for search
3. Minimum keyword bid will be replaced by First page bid

Quality score will be calculated dynamically
What can be inferred from the changes is that Google is taking a more granular approach to calculating the quality score. How?

Nick’s ads do better on the broad-matched keyword milk in the United States (where Nick is based) than in Canada. Nick’s ads also perform better on the query milk delivery … Read more about Google Refines Quality Score