Internet Marketing Services

One of the reports available through AdWords is the search term report. The report helps advertisers find the actual search terms which triggered the broad/phrase match keywords present in your account. Advertisers can chose to add the actual search terms to existing ad groups, if they are relevant. If they are not, you can add them as negative keyword.

AdWords recently updated the report to also show search terms for which you ads were displayed but didn’t generate clicks:

Disclaimer: Do not use the technique described in this article. If you choose to do it, it’s at your own risk. The author cannot be held responsible for any kind of damages resulted as testing or implementing this hack.

I find this security hole in AdWords pretty nasty (we will contact our account manager and notify them so at the time you’re reading this, the bug could’ve been fixed already).

The idea is actually very simple and it’s possible because there is no ownership verification of the AdWords account and … Continue Reading » Hijack Your Competitor Ads on Google AdWords

Impression share report is one of the best sources to determine the health of your AdWords PPC campaigns and take proactive actions to optimize your AdWords PPC campaigns. You can use the impression share report to determine

1.    How well your campaigns are performing overall for the keywords you are advertising
2.    If you are losing opportunities to reach target market because of ‘Low advertising budget’ or ‘Low ranking & Low quality score’

The impression share report gives data across Google search, search partners and … Continue Reading » Tips to Optimize AdWords PPC Campaigns Using Impression Share

When advertising on Google Adwords, you can reach target audience through Google search, search partners and content network. Adwords gives you the option to choose to show your ads on Google search, search partners and content network. Further within the Adwords content network, you have two options:
• Display your ads on websites across Google content networks using keywords
• Select specific websites where you can advertise through placement advertising

… Continue Reading » AdWords Tips – Parked Domains and Error Pages

Google’s replacing its Google Advertising Professionals program with a new AdWords Certification Program. The news came around late April. Here’s a direct quote from Google about the new program:

The new AdWords Certification Program has been improved in all areas with updates to training materials, exam requirements, member eligibility and program benefits. To retain certification, you’ll have 6 months to move over to the new program. Here’s a summary of what’s new:

• New, comprehensive curriculum designed to improve strategic and tactical knowledge
• Introduction of annually refreshed … Continue Reading » Google’s New AdWords Certification Program
  
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Google Adwords shows your ads more often in a geographic region based on the CTR (historical performance) of the ads in that region. Let’s say your ads had high CTR, when displayed in Vancouver than in Toronto. Google Adwords will display your ads more often in Vancouver than Toronto. So what?

Windy Flags - Copyrights Russelljsmith

Problem 1: Adwords doesn’t consider the conversion data when deciding to show your ads in different geographic … Continue Reading » Improve Quality Score and Increase Conversions Using AdWords Geographic Performance Reports

Google Adwords has finally heard PPC marketers’ calls by releasing new reports called Search funnels.

What is it?

These reports help advertisers address the attribution problems of Adwords advertising. These reports provide information such as

•    The different keywords of your PPC campaign that help in getting a conversion.
•    The time it takes for a visitor to become a customer
•    The number of impressions and clicks required for a visitor to become a customer

Previously Adwords only attributed the last keyword that led to a sale on your … Continue Reading » Google Adwords Search Funnel Reports

Adwords has a new feature called the keyword bid ideas that provides keyword bidding recommendations based on your keyword performance in the past. The keyword bidding feature helps advertisers either increase the number of clicks (raise bids) or reduce the costs (lower bids) of keywords.

How it works

Adwords uses the bid simulator to generate bid ideas. It looks at the keyword, its quality score, competition, past week performance and ICC (Incremental cost per click) to determine the bidding opportunities.

Advantages

• The information will … Continue Reading » Keyword Bidding with Google AdWords Bid Ideas
  
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The types of reports offered by Google Adwords are useful for various purposes. The report types are self explanatory and I am not going to explain them in detail. The following is what you will see when you select the option to create new reports. I will provide some tips to use the reports offered by Google Adwords and derive more efficiently out of your Pay per click campaigns.

Adwords Reports

Google Adwords Reports – Tip 1
You … Continue Reading » 5 Tips to Use Google Adwords Reports More Efficiently

Google has just updated its Adwords editor to include the columns Conv. (1-per-click), Conv. Rate (1-per-click), Cost/Conv. (1-per-click) and Conv. (many-per-click), Conv. Rate (many-per-click), Cost/Conv. (many-per-click).

For those who haven’t tried the new Google AdWords interface, 1-per-click and many-per-click are Adwords’ new conversion metrics.

Conversions (many-per-click) count a conversion every time a conversion is made within 30 days following an AdWords ad click. Conversions (many-per-click) will count multiple conversions per click. These metrics are useful for measuring conversions that are valuable every time they happen (e.g. ecommerce transactions).

Conversions (1-per-click) count a … Continue Reading » Google AdWords Editor Update