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In this article I will discuss how Google uses the quality score to determine

- First page bid estimate
- Ad Rank
- Cost per click

If you want to get an understanding of what is Quality Score then check Google Adwords Quality Score – part 1 .

First page bid estimate

First page bid (previously known as minimum cost per click) is the minimum amount you need to spend per click to show your ads in the first page of search results for the keyword you advertise. Please note that Google Adwords uses … Read more about Google Adwords Quality Score – part 2

What is Quality Score in Google Adwords?

Quality Score is a value assigned by Google Adwords to your keywords and ads based on their performance and certain relevance factors.

What is Quality Score used for?

Google Adwords uses the Quality Score to determine:

• First page bid estimate (previously known as minimum cost per click)
• Ad Rank
• Cost per Click

What’s in it for you?

In simple terms, the higher the Quality Score you have, the less the amount you will end up paying to Google for each click. So, if you take all measures to improve the Quality Score of your ads and keywords, you will spend … Read more about Google Adwords Quality Score – part 1