PPC Keyword Match Types
Tomatoa
Published on: May 5, 2009
Last modified: September 20, 2011
Internet Marketing, Pay Per Click (PPC)
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Tags: broad match, exact match, match types, Pay Per Click (PPC), phrase match
The choice of your keyword match type can have a huge impact on the performance of your campaigns. Having all your keywords in broad match type can bring you the most traffic, but resulting in high cost per conversion; whereas having every keyword in exact match type can definitely filter out most of the unwanted traffic, but you will also be missing out on some of the long-tailed search queries that broad match or phrase match can bring in.
The table below briefly summarizes the different … Continue Reading » PPC Keyword Match Types
