Personalize Your Website Content for Higher Conversion Rates
TraiaN
Published on: August 31, 2010
Last modified: August 9, 2011
Conversion Rate Optimization, e-Commerce Optimization, Internet Marketing, Landing Page Optimization, Usability and Design
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What to test
Different types of promotions on the home page
What to measure
The CTR on your promotional sections (link, banners, etc)
Test Description
If you’re selling various products or services online, why don’t you take the advantage of personalization tactics? Not all visitors are interested in your Toyota deals, or the new plasma TVs; I am researching on cameras and since I’ve already been on your website before (I even have an account) and searched for Nikon cameras in the past, why are you still showing me the deals … Continue Reading » Personalize Your Website Content for Higher Conversion Rates
