A Quick Way to Cut Down PPC Advertising Cost
Tomatoa
Published on: October 2, 2009
Last modified: October 19, 2011
Conversion Rate Optimization, Internet Marketing, Pay Per Click (PPC)
7 Comments
Tags: cost management, Pay Per Click (PPC), ppc
When running a Pay Per Click (PPC) campaign, it’s nice to have keywords in different match types. The same keywords with different match types can a lot of times vary in performance. Sometimes when creating keywords for a campaign, the more advanced users will just prep the keyword list in an excel sheet and duplicate the list 3 times for broad, phrase and exact match.
This method definitely saves time and is good at capturing pretty much most of the searches. But one thing to watch out … Continue Reading » A Quick Way to Cut Down PPC Advertising Cost
