| |
This is the second part on the monetary opportunity cost analysis for guest checkouts series (read the first part here).
For the next two parts I will describe a couple of methods that can be used to derive the opportunity loss due to “locked checkouts” – I don’t like to coin terms, but I couldn’t find a suitable replacement for the term “non-guest checkouts”. To cut a long story short, a locked checkout is a checkout that require visitors to login or create accounts … Continue Reading » Guest Checkouts and Opportunity Cost Analysis – Part 2 of 3
VN:F [1.9.11_1134] Rating: 7.4/10 (7 votes cast) VN:F [1.9.11_1134] Rating: +4 (from 4 votes)
This article is about the optimization of, what I consider to be one of the lowest hanging fruits for ecommerce websites, the checkout process. It can also relate to other types of web site, i.e. sites that require customers to pass through an online checkout process to purchase products or services.
Definitions:
- a locked checkout (a term coined by the author) is an checkout process that requires visitors to create an account in order to complete a purchase. Usually they require users to provide a … Continue Reading » Guest Checkouts and Opportunity Cost Analysis – Part 1 of 3
VN:F [1.9.11_1134] Rating: 7.8/10 (6 votes cast) VN:F [1.9.11_1134] Rating: +3 (from 3 votes)
This is an MVT test from www.vacationtimesharerentals.com:
 Vacation Time Share Rentals - Original  Vacation Time Share Rentals - Variation 1 Pitstop Media offers ROI based internet marketing services such as landing page testing services and conversion rate optimization services. Our … Continue Reading » Who’s Testing What #30 – www.vacationtimesharerentals.com
VN:F [1.9.11_1134] Rating: 8.6/10 (10 votes cast) VN:F [1.9.11_1134] Rating: +6 (from 6 votes)
The first test of 2010 is on debt relief landing pages:
 moneymanagement.org version A  moneymanagement.org version B  moneymanagement.org version C  moneymanagement.org version D Pitstop Media … Continue Reading » Who’s Testing What #29 – www.moneymanagement.org
VN:F [1.9.11_1134] Rating: 9.9/10 (10 votes cast) VN:F [1.9.11_1134] Rating: +5 (from 5 votes)
TraiaN
Published on: October 5, 2010
Last modified: July 14, 2011
Conversion Rate Optimization, Internet Marketing, Landing Page Optimization, Who's Testing
Tags: Conversion Optimization, CRO, Landing Page Optimization, lpo, Usability and Design, Who Is Testing
This test is different than the classic button test. Birthday Direct is testing the left navigation: single unit VS shorter, multiple units. Kudos to them! This is the kind of test you should run too!
 birthdaydirect.com control version  birthdaydirect.com variation 1 Pitstop Media offers ROI based … Continue Reading » Who’s Testing What #28 – www.birthdaydirect.com
VN:F [1.9.11_1134] Rating: 9.7/10 (6 votes cast) VN:F [1.9.11_1134] Rating: +6 (from 6 votes)
The magic of testing dot com is testing:)
 themagicoftesting.com control version  themagicoftesting.com variation Pitstop Media offers ROI based internet marketing services such as landing page testing services and conversion rate optimization services. Our A/B and multivariate tests have helped companies increase … Continue Reading » Who’s Testing What #27 – www.themagicoftesting.com
VN:F [1.9.11_1134] Rating: 9.2/10 (6 votes cast) VN:F [1.9.11_1134] Rating: +4 (from 4 votes)
Cute little fish, the beta fish, isn’t it? Here’s a A/B test from bettafishcenter.com:
 bettafishcenter.com version A  bettafishcenter.com version B Rate this post!
Pitstop Media offers ROI based internet marketing services such as landing page testing services and … Continue Reading » Who’s Testing What #26 – www.bettafishcenter.com
VN:F [1.9.11_1134] Rating: 8.9/10 (8 votes cast) VN:F [1.9.11_1134] Rating: +6 (from 6 votes)
Tested element: heroes picture
 gather.com control  1gather.com variation Pitstop Media offers ROI based internet marketing services such as landing page testing services and conversion rate optimization services. Our A/B and multivariate tests have helped companies increase conversion … Continue Reading » Who’s Testing What #25 – www.gather.com
VN:F [1.9.11_1134] Rating: 9.6/10 (8 votes cast) VN:F [1.9.11_1134] Rating: +6 (from 6 votes)
 genbook.com variation 1
 genbook.com variation 2 Pitstop Media offers ROI based internet marketing services such as landing page testing services and conversion rate optimization services. … Continue Reading » Who’s Testing What #24 – www.genbook.com
VN:F [1.9.11_1134] Rating: 10.0/10 (6 votes cast) VN:F [1.9.11_1134] Rating: +4 (from 4 votes)
Here’s another conversion optimization tip for you: match your promotions based on the regional interest of the state/province/city the user is visiting from. You should match page content with regional interests only for those visitors on which you don’t have any other personalization data in hand (i.e. visitor has account, search history, visited pages and so on). This personalization applies, for most of the time, to the “absolute first time” visitors segment.
Let’s say you are a car dealer and you sell multiple car makes; John Doe is … Continue Reading » Match Your Home Page Content with Visitors’ Regional Interest
VN:F [1.9.11_1134] Rating: 10.0/10 (5 votes cast) VN:F [1.9.11_1134] Rating: +4 (from 4 votes)
|
|
|
