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On my previous posts I’ve tried to provide e-commerce designers with collections of checkout buttons and progress bars. This time I thought they will find it useful to look at the Continue Shopping collection.

102 website have been looked at during the analysis. There was no surprise regarding the name of the button: 85 websites are naming the button “Continue Shopping”. Only a few of them will give a different name like return to shopping or back to shopping.

I’ve looked at some specific elements – … Continue Reading » Collection of Continue Shopping Buttons

In a previous post – Call to Action: Add to Cart or Buy Now? – I talked about what text you should use on the buttons which start your website’s checkout process. Simply put, you need to display either Buy Now or Add to Cart, depending on your business objectives.

Lately, I came across one retailer that displays both call to actions, right next to each other. I have no idea how this is performing in terms of conversion, but for users like me, the tactic works just fine. If … Continue Reading » Optimize Add to Cart Rates by Using Dynamic Text on Call to Action Buttons

If you do not know where to start improving the conversion rate of your website, here’s an idea: start by improving your checkout process. Very often, testing and improving this process is the fastest and cheapest approach to optimize your website.

There are various elements and methods to test the checkout process, but in this post we will focus on a single element: the progess bar.

This is what we mean by the checkout progress bar: