* Internet Marketing Posts Tagged ‘check out process’

The Progress Bar – A Survey Of 100+ Online Retailers

The checkout process of an ecommerce site represents the number of steps taken by visitors in order to get the products from virtual shopping carts/bags delivered to their doors. It is the path from a click on the checkout button to the “Receipt” page . Some visitors are required to go through more or less “steps”, depending on the site where they buy the products from.

Very often, website owners asks themselves (or others) what is the best number of checkout pages for their websites. To quote Dylan, “The answer, my friend, is “testing” … Continue Reading » The Progress Bar – A Survey Of 100+ Online Retailers

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