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In a previous post – Call to Action: Add to Cart or Buy Now? – I talked about what text you should use on the buttons which start your website’s checkout process. Simply put, you need to display either Buy Now or Add to Cart, depending on your business objectives.

Lately, I came across one retailer that displays both call to actions, right next to each other. I have no idea how this is performing in terms of conversion, but for users like me, the tactic works just fine. If … Continue Reading » Optimize Add to Cart Rates by Using Dynamic Text on Call to Action Buttons

What should websites that sell online use as call to actions on the product pages in order to attract more clicks on “action” buttons? Add to cart OR Buy Now ? Which do you think is better?

If you look at what top etailers are using as text on the action buttons (thanks to ) you will find it obvious that the right call to action to be used on this type of buttons should be Add to Cart.

Button Text

Button … Continue Reading » Which Call to Action, Add to Cart or Buy Now?