Google Introduced Broad Match Modifier for AdWords in UK & Canada
Tomatoa
Published on: May 21, 2010
Last modified: September 6, 2011
Internet Marketing, Pay Per Click (PPC)
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Tags: AdWords, adwords optimization, broad match modifer, keyword match type, ppc optimization
Earlier this month, Google announced a new AdWords keyword targeting option in UK and Canada: Broad Match Modifier. Let us first review the existing keyword match types in AdWords:
Broad Match
Triggers the ad when individual words in your keyword appear, in any order, in a user’s search query. Your ads could also show for singular/plural forms, synonyms, and other relevant variations.
Phrase Match
Triggers the ad if the word or words in your keyword appear in a user’s search query with the words in the exact order, even if other words … Continue Reading » Google Introduced Broad Match Modifier for AdWords in UK & Canada
