Could This Be The Best Checkout Button?
TraiaN
October 03, 2008
Conversion Rate Optimization, Internet Marketing, e-Commerce Optimization
21 Comments
So, you are planning to design a nice checkout button.
Up till recently I thought that a web button is so simple to design that it will take minutes or so. However, after researching a lot on the look and feel of the checkout buttons of 111 most important e-tailers, I realized that what seemed to be simple, was actually not.
I have been able to identify eight design elements just for something as “simple” as a checkout button. There may be other elements I missed; please feel free to comment and share your thoughts.
Based on our previous research, we … Continue Reading » Could This Be The Best Checkout Button?
