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Not every action that you want visitors to perform on your website (conversions) can be tracked by AdWords’ default conversion tracking. For example, if you don’t have a Contact Us form with a Thank You page on your website, but have an email link that  prompts the user’s email client to open when clicked, tracking how many people click on the email link can effectively measure that type of action.

Unfortunately, it cannot be done by AdWords’ conversion tracking. The same thing goes for tracking the direct download of a white paper, demo software (assuming visitors are not required to fill up an … Continue Reading » How To Track Clicks As Conversions in AdWords Using Google Analytics

If you haven’t noticed, Google has quietly made changes to its location targeting options in AdWords in late October. Actually, I found out about the changes during my AdWords certification renewal exam, so I was quite shocked to see the completely different location targeting interface (and Google can you please update the exam questions?!).

Anyways, the new interface makes it easier to search for locations you wishes to target and also provides “reach numbers” to help you estimate the audience within you selected target (Reach is an estimate of the number of users in a selected location target, based on unique … Continue Reading » AdWords Location Targeting Update

Those of you who work with AdWords on a regular basis knows that it’s impossible (or impractical) to manage AdWords accounts by only either using the AdWords Online Interface or AdWords Editor. Most people use the combination of the two.

When working on two separate platforms, making sure data are in sync on both of them becomes very important (on a totally unrelated side note, I’m lovin’ iCloud). The common practice for most people would be making small changes like a campaign budget change or add a few negative keywords that … Continue Reading » AdWords Tip – Is “Get Recent Changes” Necessary Every Time?

Starting this month, I’ll be writing a series of articles on how to create and manage successful pay per click campaigns for small & medium business owners in a step by step fashion. Each article will cover one single area (step) of creating PPC campaigns from scratch. Later in the series, I’ll start talking about how to manage and optimize the campaigns once everything is created and has been running smoothly for a while.

As the title of the series suggests, this is a self-help guide for business owners. At … Continue Reading » Business Owners’ Self-Help Guide to Successful PPC Campaigns

Following are the most basic and proven best practices you can use to effectively manage your AdWords PPC campaigns and generate results.

AdWords campaign objectives

The most important component of all successful PPC campaigns is to know clearly the objective/s of the AdWords campaigns. Well defined campaign objectives help measure how effectively the campaigns are being managed and enables advertiser to take necessary actions if required.

Example: You have an e-commerce website and want to sell auto parts online.

Objective: Sell online to buyers, increase sales, revenues and profits.

The above … Continue Reading » Proven AdWords Best Practices to Optimize PPC Campaigns

One of the reports available through AdWords is the search term report. The report helps advertisers find the actual search terms which triggered the broad/phrase match keywords present in your account. Advertisers can chose to add the actual search terms to existing ad groups, if they are relevant. If they are not, you can add them as negative keyword.

AdWords recently updated the report to also show search terms for which you ads were displayed but didn’t generate clicks:

Just recently, I’ve discovered a new method of running AdWords’ Search Query Report which makes identifying user exact search queries much, MUCH easier (well, this method could’ve existed long ago, but it’s quite new to me, so here I am).

Before, whenever I wanted to see the exact search queries for a campaign, ad group, or even just a single keyword, I would need to run a separate report. I wouldn’t mind doing it if I was doing a large scale analysis, but running a search query report for … Continue Reading » Running Search Query Report Now Is Easier Than Ever

Impression share report is one of the best sources to determine the health of your AdWords PPC campaigns and take proactive actions to optimize your AdWords PPC campaigns. You can use the impression share report to determine

1.    How well your campaigns are performing overall for the keywords you are advertising
2.    If you are losing opportunities to reach target market because of ‘Low advertising budget’ or ‘Low ranking & Low quality score’

The impression share report gives data across Google search, search partners and … Continue Reading » Tips to Optimize AdWords PPC Campaigns Using Impression Share

Last week I started talking about what AdWords beginners should look out for when first setting up their campaigns and mentioned that targeting both search and display network is a very bad idea. This time, I will move on to another common mistake: targeting all countries & regions using a single campaign.

It’s logical to want to expose your ads to as many regions as possible, and by all means, you should do that. But the proper way of doing it is to target each region … Continue Reading » AdWords Tips for Beginners – Part 02

There is no doubt that AdWords (pay per click) has become a very popular advertising medium over the past few years. It’s easy to setup, manage, and track your performance. This advertising model fits business of all sizes ranging from national chains such as Best Buy to small business like my local music shop. But because AdWords is so accessible to everyone, it also tricks advertisers who are new to the system to think that they can easily manage the accounts on their own without … Continue Reading » AdWords Tips for Beginners – Part 01