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Adwords has a new feature called the keyword bid ideas that provides keyword bidding recommendations based on your keyword performance in the past. The keyword bidding feature helps advertisers either increase the number of clicks (raise bids) or reduce the costs (lower bids) of keywords.

How it works

Adwords uses the bid simulator to generate bid ideas. It looks at the keyword, its quality score, competition, past week performance and ICC (Incremental cost per click) to determine the bidding opportunities.

Advantages

• The information will help advertisers make better decisions in terms of identifying keywords which generate more revenue or … Read more about Keyword bidding with Google Adwords’ Bid Ideas
  

As a follow-up to the post AdWords Tips and Secrets #1, I will share three important tips which could help you improve the AdWords account performance.

AdWords Tip 2

Google AdWords uses the ad display URL’s historical click through rate as one of the metrics in calculating the Quality Score. By display URL Google means, usually, the domain name of your web site. If you have poorly performing ads, then it’s going to impact the display URL click through rate. If your affiliates are using your domain name in their ads’ display URL, that … Read more about Google Adwords Tips and Secrets – Part 2

AdWords Tip #1: Google AdWords determines the Minimum Cost per Click of a Keyword using the formula

Minimum Cost per Click of a Keyword = Quality score X Maximum Cost per Click

Quality Score is an aggregate of various factors. One of the important factors is the Keyword Click through rate. You may say I know about this, so what is so secret about it. More important is how the Keyword Click through rate is calculated.

Let’s say you are advertising for the keyword “search marketing”. You have the keyword advertised in all three match types which are exact match, phrase … Read more about Adwords Tips and Secrets – 1