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Starting this month, I’ll be writing a series of articles on how to create and manage successful pay per click campaigns for small & medium business owners in a step by step fashion. Each article will cover one single area (step) of creating PPC campaigns from scratch. Later in the series, I’ll start talking about how to manage and optimize the campaigns once everything is created and has been running smoothly for a while.

As the title of the series suggests, this is a self-help guide for business owners. At … Continue Reading » Business Owners’ Self-Help Guide to Successful PPC Campaigns

One of the reports available through AdWords is the search term report. The report helps advertisers find the actual search terms which triggered the broad/phrase match keywords present in your account. Advertisers can chose to add the actual search terms to existing ad groups, if they are relevant. If they are not, you can add them as negative keyword.

AdWords recently updated the report to also show search terms for which you ads were displayed but didn’t generate clicks:

Impression share report is one of the best sources to determine the health of your AdWords PPC campaigns and take proactive actions to optimize your AdWords PPC campaigns. You can use the impression share report to determine

1.    How well your campaigns are performing overall for the keywords you are advertising
2.    If you are losing opportunities to reach target market because of ‘Low advertising budget’ or ‘Low ranking & Low quality score’

The impression share report gives data across Google search, search partners and … Continue Reading » Tips to Optimize AdWords PPC Campaigns Using Impression Share

When advertising on Google Adwords, you can reach target audience through Google search, search partners and content network. Adwords gives you the option to choose to show your ads on Google search, search partners and content network. Further within the Adwords content network, you have two options:
• Display your ads on websites across Google content networks using keywords
• Select specific websites where you can advertise through placement advertising

… Continue Reading » AdWords Tips – Parked Domains and Error Pages

Google Adwords has finally heard PPC marketers’ calls by releasing new reports called Search funnels.

What is it?

These reports help advertisers address the attribution problems of Adwords advertising. These reports provide information such as

•    The different keywords of your PPC campaign that help in getting a conversion.
•    The time it takes for a visitor to become a customer
•    The number of impressions and clicks required for a visitor to become a customer

Previously Adwords only attributed the last keyword that led to a sale on your … Continue Reading » Google Adwords Search Funnel Reports

Adwords has a new feature called the keyword bid ideas that provides keyword bidding recommendations based on your keyword performance in the past. The keyword bidding feature helps advertisers either increase the number of clicks (raise bids) or reduce the costs (lower bids) of keywords.

How it works

Adwords uses the bid simulator to generate bid ideas. It looks at the keyword, its quality score, competition, past week performance and ICC (Incremental cost per click) to determine the bidding opportunities.

Advantages

• The information will … Continue Reading » Keyword Bidding with Google AdWords Bid Ideas
  
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As a follow-up to the post AdWords Tips and Secrets #1, I will share three important tips which could help you improve the AdWords account performance.

AdWords Tip 2

Google AdWords uses the ad display URL’s historical click through rate as one of the metrics in calculating the Quality Score. By display URL Google means, usually, the domain name of your web site. If you have poorly performing ads, then it’s going to impact the display URL click through … Continue Reading » Google Adwords Tips and Secrets – Part 2

AdWords Tip #1: Google AdWords determines the Minimum Cost per Click of a Keyword using the formula

Minimum Cost per Click of a Keyword = Quality score X Maximum Cost per Click

Quality Score is an aggregate of various factors. One of the important factors is the Keyword Click through rate. You may say I know about this, so what is so secret about it. More important is how the Keyword Click through rate is calculated.

Let’s say you are advertising for the keyword “search marketing”. You … Continue Reading » Adwords Tips and Secrets – 1