Search Engine Marketing Pros

Impression share report is one of the best sources to determine the health of your AdWords PPC campaigns and take proactive actions to optimize your AdWords PPC campaigns. You can use the impression share report to determine

1.    How well your campaigns are performing overall for the keywords you are advertising
2.    If you are losing opportunities to reach target market because of ‘Low advertising budget’ or ‘Low ranking & Low quality score’

The impression share report gives data across Google search, search partners and content network. When you are creating the report choose Ad Distribution and Ad Distribution with search partners. These … Continue Reading » Tips to Optimize AdWords PPC Campaigns Using Impression Share Report

When advertising on Google Adwords, you can reach target audience through Google search, search partners and content network. Adwords gives you the option to choose to show your ads on Google search, search partners and content network. Further within the Adwords content network, you have two options:

• Display your ads on websites across Google content networks using keywords
• Select specific websites where you can advertise through placement advertising

But as an advertiser you don’t have choice to choose specific websites within search partners’ category. The problems are

• Your ads might be showing … Continue Reading » AdWords Tips – Parked Domains and Error Pages

Google Adwords shows your ads more often in a geographic region based on the CTR (historical performance) of the ads in that region. Let’s say your ads had high CTR, when displayed in Vancouver than in Toronto. Google Adwords will display your ads more often in Vancouver than Toronto. So what?

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Problem 1: Adwords doesn’t consider the conversion data when deciding to show your ads in different geographic regions. Let’s say your ads had higher number of conversions when displayed in Toronto. But the ads had poor … Continue Reading » Improve Quality Score and Increase Conversions Using AdWords Geographic Performance Reports

In this article I will discuss how Google uses the quality score to determine

- First page bid estimate
- Ad Rank
- Cost per click

If you want to get an understanding of what is Quality Score then check Google Adwords Quality Score – part 1 .

First page bid estimate

First page bid (previously known as minimum cost per click) is the minimum amount you need to spend per click to show your ads in the first page of search results for the keyword you advertise. Please note that Google Adwords uses … Continue Reading » Google Adwords Quality Score – Part 2

What is Quality Score in Google Adwords?

Quality Score is a value assigned by Google Adwords to your keywords and ads based on their performance and certain relevance factors.

What is Quality Score used for?

Google Adwords uses the Quality Score to determine:

• First page bid estimate (previously known as minimum cost per click)
• Ad Rank
• Cost per Click

What’s in it for you?

In simple terms, the higher the Quality Score you have, the less the amount you will end up paying to Google for each click. So, if you take all measures to improve the Quality Score of your ads and keywords, you will spend … Continue Reading » Google Adwords Quality Score Explained

As a follow-up to the post AdWords Tips and Secrets #1, I will share three important tips which could help you improve the AdWords account performance.

AdWords Tip 2

Google AdWords uses the ad display URL’s historical click through rate as one of the metrics in calculating the Quality Score. By display URL Google means, usually, the domain name of your web site. If you have poorly performing ads, then it’s going to impact the display URL click through rate. If your affiliates are using your domain name in their ads’ display URL, that … Continue Reading » Google Adwords Tips and Secrets – Part 2