Internet Marketing Services

Those of you who work with AdWords on a regular basis knows that it’s impossible (or impractical) to manage AdWords accounts by only either using the AdWords Online Interface or AdWords Editor. Most people use the combination of the two.

When working on two separate platforms, making sure data are in sync on both of them becomes very important (on a totally unrelated side note, I’m lovin’ iCloud). The common practice for most people would be making small changes like a campaign budget change or add a few negative keywords that … Continue Reading » AdWords Tip – Is “Get Recent Changes” Necessary Every Time?

For too many times I have seen website owners trying to manage and optimize paid advertising accounts in Google AdWords without having the basic knowledge to do it properly and without knowing which rules to follow to easily and successfully manage such online marketing campaigns.

In my opinion, here are three fundamentals laws of PPC success (optimization):

1. Don’t waste time with online interfaces

Setup the campaign online and download the AdWords Editor to manage the campaigns on your desktop. This will save you tremendous … Continue Reading » The 3 Laws of PPC Success

Google has just updated its Adwords editor to include the columns Conv. (1-per-click), Conv. Rate (1-per-click), Cost/Conv. (1-per-click) and Conv. (many-per-click), Conv. Rate (many-per-click), Cost/Conv. (many-per-click).

For those who haven’t tried the new Google AdWords interface, 1-per-click and many-per-click are Adwords’ new conversion metrics.

Conversions (many-per-click) count a conversion every time a conversion is made within 30 days following an AdWords ad click. Conversions (many-per-click) will count multiple conversions per click. These metrics are useful for measuring conversions that are valuable every time they happen (e.g. ecommerce transactions).

Conversions (1-per-click) count a … Continue Reading » Google AdWords Editor Update