Search Engine Marketing Pros

Impression share report is one of the best sources to determine the health of your AdWords PPC campaigns and take proactive actions to optimize your AdWords PPC campaigns. You can use the impression share report to determine

1.    How well your campaigns are performing overall for the keywords you are advertising
2.    If you are losing opportunities to reach target market because of ‘Low advertising budget’ or ‘Low ranking & Low quality score’

The impression share report gives data across Google search, search partners and content network. When you are creating the report choose Ad Distribution and Ad Distribution with search partners. These … Continue Reading » Tips to Optimize AdWords PPC Campaigns Using Impression Share Report

This post describes a method to identify mismatches between the number of clicks on your AdWords ads and the number of visits you get to the websites. Ideally, for each 100 clicks on your ads you should get 100 visits to the website. However, this is not the case and there are more reasons for that: multiple clicks on your ads within 30 minutes from the same person, 301 redirects and mistakes and errors in Analytics/AdWords.

If you have a campaign that gets 1000 clicks but only 600 visits to the website, it is most likely that you have a problem, … Continue Reading » Identify AdWords Mistakes with Google Analytics Visualizer

When advertising on Google Adwords, you can reach target audience through Google search, search partners and content network. Adwords gives you the option to choose to show your ads on Google search, search partners and content network. Further within the Adwords content network, you have two options:

• Display your ads on websites across Google content networks using keywords
• Select specific websites where you can advertise through placement advertising

But as an advertiser you don’t have choice to choose specific websites within search partners’ category. The problems are

• Your ads might be showing … Continue Reading » AdWords Tips – Parked Domains and Error Pages

Earlier this month, Google announced a new AdWords keyword targeting option in UK and Canada: Broad Match Modifier. Let us first review the existing keyword match types in AdWords:

Broad Match

Triggers the ad when individual words in your keyword appear, in any order, in a user’s search query. Your ads could also show for singular/plural forms, synonyms, and other relevant variations.

Phrase Match

Triggers the ad if the word or words in your keyword appear in a user’s search query with the words in the exact order, even if other words are present in the search query.

Exact Match

Triggers the ad only when … Continue Reading » Google Introduced Broad Match Modifier for AdWords in UK and Canada

In some cases (affiliates, third party integration) you may need to track AdWords conversions that are happening as events (clicks that are redirect visitor to athird party  websit) and not as pageview conversions. As per April 2010, Adwords is counting conversions only when a page which contains the tracking code is viewed by visitors.

If you’re sending traffic to a website but the conversion is happening on another website or if there is no page that loads after users take the desired action on the website (e.g. when downloads are automatically starting on clicks on Download Now, or at … Continue Reading » How to Track Clicks as Conversions in Adwords

If you are a person who lives in the States and uses search engines such as Google or Yahoo to search for cheaper prescription drugs from Canada, you might already realize that, started earlier this week, you are no longer able to see any Canadian pharmacies advertising on Google thru Pay Per Click advertising (sponsored links).

That’s right! Google has updated its policy regarding online pharmacies advertising using AdWords. In essence, this is what Google had announced on February 9th, 2010:

There are two main aspects to this change:

Only VIPPS and CIPA certified pharmacies will be allowed to advertise
We’ve made the … Continue Reading » How to Search for Canadian Prescription Drugs Under Google’s New Online Pharmacy Policy

Adwords has a new feature called the keyword bid ideas that provides keyword bidding recommendations based on your keyword performance in the past. The keyword bidding feature helps advertisers either increase the number of clicks (raise bids) or reduce the costs (lower bids) of keywords.

How it works

Adwords uses the bid simulator to generate bid ideas. It looks at the keyword, its quality score, competition, past week performance and ICC (Incremental cost per click) to determine the bidding opportunities.

Advantages

• The information will help advertisers make better decisions in terms of identifying keywords which generate more revenue or … Continue Reading » Keyword Bidding with Google Adwords’ Bid Ideas
  
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To me, the most obvious feature that Adwords interface should include is revenue tracking. As of now, advertisers can only see their conversion value by pulling out a report (without using Google Analytics), which isn’t known to a lot of people. This begs the question: if Google is capable of recording conversion value, why can’t they just show it in real time as Yahoo! (well, with a few hours of statistic update delay) does?

Yahoo's Revenue Tracking

Well, call me paranoid if you want, but … Continue Reading » What Functions Do You Think Google Adwords Interface Should Include?

Summary: testing ads it’s a time consuming tasks for any search marketer. The statistical significance of ad testing is missing but this can be changed. See below:

We, as search marketers, should spend most of the time creating, measuring and adapting the best performing keywords and ads, for our customers. In fact, one of the most time consuming activities in a PPC management company is the daunting task of ad testing. Nowadays, bid management can be automated, keywords research is not as hard as it used to be and reports customization it’s a trend.

However … Continue Reading » Adwords Integration with Google Web Site Optimizer

One of the biggest questions advertisers have when manage their pay per click account is how much they should bid for their keywords. Bidding too high may incur too much cost and advertisers might not be able to sustain a profitable ROI, whether bidding too low might not allow their ads to be positioned at a visible spot.

There is a report in Google Analytics that allows advertisers to see at which positions their keywords receive the most visits, transactions, revenue, conversion rate, and etc.

Simply login into Google Analytics, select a report which has the proper filters applied. Then click on … Continue Reading » Google Analytics – Keyword Positions