Internet Marketing Services

This holiday season I was searching in Google for Jawbone bluetooth headsets on sale. Tigerdirect.ca had an enticing Ad.

TigerDirect.ca PPC ad

Clicked on it expecting sales promotion on Jawbone head sets. But I was directed to home page with nothing related to Jawbone or Bluetooth headset promotions.

TigerDirect Homepage

I tried to search their Bluetooth section and found that they don’t have any Jawbone products at all. Not sure why would they specifically mention … Continue Reading » e-Commerce Landing Page PPC Blooper

One of the reports available through AdWords is the search term report. The report helps advertisers find the actual search terms which triggered the broad/phrase match keywords present in your account. Advertisers can chose to add the actual search terms to existing ad groups, if they are relevant. If they are not, you can add them as negative keyword.

AdWords recently updated the report to also show search terms for which you ads were displayed but didn’t generate clicks:

Despite how much I think adCenter sucks, I have to accept the fact that the Microsoft-Yahoo alliance now do occupy a rather huge percentage of the paid search market (approx 20% is the latest estimate if memory serves me right). Therefore, it would be unwise to overlook adCenter’s potential simply because it’s a pain in the rear-end to work and navigate with its interface.

So, today I’m going to talk about how to import AdWords campaigns into adCenter, since most advertisers … Continue Reading » How to Import AdWords Campaigns into adCenter

If you are an AdWords advertiser using keyword positions to manage your bids then you are not doing yourself any good. The reasons are as follows:

Conversion rates don’t vary by positions and AdWords team has long ago published a post on this. Check it at conversion rates don’t vary by position. The key point is conversion rates don’t vary but higher ranking ads generate more number of clicks which translates in to higher number of conversions.

Keyword average position metric doesn’t … Continue Reading » Why You Shouldn’t Use AdWords Keyword Positions to Manage Your Keyword Bids

While doing the regular check on the referring keywords for this blog, I noticed that Google is ranking the website for  keywords related to the  spotted A/B tests, keywords such as accountnow.com, autotrader.com or genbook.com.

Those keywords are irrelevant for us, but checking them lead me to the discovery of the worst 2010 PPC ad in Google I’ve seen until date:

AdWords guidelines for ad texts are obsolete. So are the test Adwords professional test questions related to this. Why? Because You can now have more than 25 characters in your ads title, up to 30 actually, but it not reflected anywhere on AdWords’ help files or the AdWords University. Check this ad on Google:

Google has launched the updated keyword tool which was in beta. The Google updated keyword tool has features borrowed from Search based keyword tool and the legacy keyword tool. The highlight of the updated keyword tool is where Google pulls its data from. The updated keyword tool shows search volume for keywords from Google.com only while the previous keyword tool showed search volume for keywords from Google.com + Google search partners.

This has significant implications in a positive way. As an advertiser now you get to … Continue Reading » Google’s Updated Keyword Tool

I think that all online marketers have encountered, at least once in their lifetime, a PPC ad which have been rejected for some cranky editorial rule.

What about the F-word (and I don’t mean the word Free)? Do you think it will be possible to cheat the AdWords system, just for the fun, and insert the FUCK word into your ads :) ? Here’s how you can do it:

Impression share report is one of the best sources to determine the health of your AdWords PPC campaigns and take proactive actions to optimize your AdWords PPC campaigns. You can use the impression share report to determine

1.    How well your campaigns are performing overall for the keywords you are advertising
2.    If you are losing opportunities to reach target market because of ‘Low advertising budget’ or ‘Low ranking & Low quality score’

The impression share report gives data across Google search, search partners and … Continue Reading » Tips to Optimize AdWords PPC Campaigns Using Impression Share

This post describes a method to identify a mismatch between the clicks from AdWords  and the number of visits you get to the website. Ideally, 100 clicks on your ads should generate 100 visits. However, this is not always the case and there are more reasons for that: multiple clicks on your ads within the 30 minutes session from the same person, 301 redirects or misconfiguration and errors in your Analytics/AdWords account.

If you have a campaign that gets 1000 clicks but only 600 visits to the website, it … Continue Reading » Identify AdWords Mistakes with Google Analytics Visualizer