Buttons Should Look Like Buttons
TraiaN
Published on: August 16, 2010
Last modified: August 10, 2011
Conversion Rate Optimization, Landing Page Optimization, Usability and Design
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Tags: add to cart button
What to test?
the look and feel the most important call to action buttons
What to measure?
the click thru rate on the old and button variation
Why you should test this element?
You want people to some take different actions on your website. Most of the time, the best way to persuade them to take the desired action is to make them click on a button (i.e. add to cart, submit details, request a quote and so on).
Any page should have a primary and a secondary desired action (i.e. primary … Continue Reading » Buttons Should Look Like Buttons
