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Have you ever wanted to be able to have a collection of “view cart” or “add to cart” buttons and compare them to other buttons, such as “proceed to checkout” buttons? When we design a new website or a new web page for a multivariate test, we like to do our homework before we proceed, and this is how we ended up having a nice collection of buttons, primarily used during the checkout process of e-commerce websites.

What is it intriguing to me is not the design of the buttons it self, but the relationship between the buttons on each … Read more about Scent Trail of View Cart, Add to Cart and Proceed to Checkout Buttons

In a previous post – Call to Action: Add to Cart or Buy Now? – I talked about what text you should use on the buttons which start your website’s checkout process. Briefly, you need to display either Buy Now either a Add to Cart, depending on your business objectives.

Lately, I came across one retailer that displays both call to actions, right next to each other. I have no idea how this is performing in terms of conversion, but for users like me, the tactic works just fine. If I want to buy just one product, I would click … Read more about Dynamic Text on Call to Action Buttons

What should websites that sell online use as call to actions on the product pages in order to attract more clicks on “action” buttons? Add to cart OR Buy Now ? Which do you think it’s better?

If you look at what top etailers are using as text on the action buttons (thanks to ) you will find it obvious that the right call to action to be used on this type of buttons it should be Add to Cart.

Button Text

Button Graphics

Add to Cart
58.0%

None
48.2%

Add to Bag
9.8%

Arrows
17.9%

Add to Shopping Bag
9.8%

Cart
14.3%

Add to Basket
6.3%

Shopping Bag
7.1%

Add to Shopping Cart
4.5%

Plus Sign
5.4%

Buy
2.7%

Combo
4.5%

Buy Now
1.8%

Unique
1.8%

Add … Read more about Call to Action: Add to Cart or Buy Now?