Is Adwords Conversion Optimizer good for you?
Tags: ad words, conversion optimizer, google adwords, paid search advertising, pay per click advertising
Google Adwords has lowered the number of conversions required to run conversion optimizer on your Adwords campaign. Previously the criterion was 100 conversions in the last 30 days. But now if you had 50 conversions in the last 30 days, you are eligible to use conversion optimizer. Hurrah!!
But is Adwords conversion optimizer good for you? The answer is it depends.
Pros and Cons are as follows:
Pros:
1. Adwords conversion optimizer recommends Max CPA (maximum cost per acquisition) based on its analysis of your account’s historical data and other factors. You can choose to go with what Adwords suggests … Discover more about Is Adwords Conversion Optimizer good for you?