Collection Of 100+ Shopping Cart Icons

shopping-cart-icons-collection

Shopping Cart, Shopping Bag or Basket? How should one name this page/section of the ecommerce store?

The following study made on 109 shopping cart CTAs (for image collection see the bottom of this post) from top online retailers revealed the following:

1. The design icon is either a CART or BAG:

  • 64/109 online retailers display the cart symbol – 59%
  • 23 display no symbol at all – 21%
  • 21 display the bag symbol – 19
  • 1 displayed an arrow icon -1%

2. There are more than 20 different names given to this section (basket, cart, items, my bag, my brown bag, my cart, my shopping bag, mycart, saks bag, shopping bag ,shopping basket, shopping cart, total, view bag, view basket, view cart, view my bag, view shopping bag, your bag, your cart, your shopping cart, your shopping carts) however:

  • 70/109 used the word CART to describe the section- 64%
  • 27 used BAG to describe it
  • 6 used BASKET
  • 6 used a different designation or none at all

Notice: the names used to describe the shopping cart seems to be correlated with the the brick and mortar stores. For example, apparel and fashion websites are more likely to use the word BAG instead of CART. This follows the real life, where you’ll carry a BAG and not a CART inside an AE store. Further research is needed (see you competitors and your store rules and decide which one is the best for you) when you decide on how to name this section on your site.

3. Icon and Text Usage:

  • 84/109 displayed icon and text 
  • 23 display just a descriptive text without any other graphic symbols
  • 1 (art.com) used just the icon without text
  • 1 (proflowers.com) doesn’t have a shopping cart section at all

The collection

shopping cart button 1800 Contacts shopping cart button 1800 Flowers shopping cart button 1800 Pet Meds
shopping cart button AbeBooks shopping cart button Abercrombie Fitch shopping cart button American Eagle
shopping cart button Alibris shopping cart button Amazon shopping cart button Apple
shopping cart button Art.com shopping cart button Avon shopping cart button Bass Pro
shopping cart button Bath and Body Works shopping cart button Bed Bath and Beyond shopping cart button Bath and Body Works
shopping cart button Blair shopping cart button Bloomingdale-s shopping cart button Blue Nile
shopping cart button Barnes and Noble shopping cart button Buy.com shopping cart button Cabelas
shopping cart button Cafe Press shopping cart button CDW Corporation shopping cart button Chadwicks
shopping cart button Circuit City shopping cart button Cold Water Creek shopping cart button Comp U Plus
shopping cart button Comp USA shopping cart button Costco shopping cart button Crate and Barrel
shopping cart button Crutchfield shopping cart button CVS Pharmacy shopping cart button Delias
shopping cart button Dell shopping cart button Disney Shopping shopping cart button Domestications
shopping cart button Drs Foster and Smith shopping cart button Drug Store shopping cart button eBags
shopping cart button eCost shopping cart button Eddie Bauer shopping cart button eFollet
shopping cart button eTronics shopping cart button Foot Locker shopping cart button FTD Group
shopping cart button Furniture.com shopping cart button The Gap shopping cart button Harry and David
shopping cart button Hickory Farms shopping cart button Hallmark.com shopping cart button Homeclick
shopping cart button Home Depot shopping cart button Hewlett Packard shopping cart button I Buy Digital
shopping cart button JC Penney shopping cart button J Crew shopping cart button JC Whitney
shopping cart button J Jill shopping cart button Lands End shopping cart button Lillian Vernon
shopping cart button Liz Claiborne shopping cart button LL Bean.com shopping cart button LL Bean.com
shopping cart button Lowes shopping cart button Macy's shopping cart button Major League Baseball
shopping cart button Musician's Friend shopping cart button New Egg shopping cart button Nieman Marcus
shopping cart button Nordstrom shopping cart button Northern Tool shopping cart button Office Depot
shopping cart button Office Max shopping cart button Omaha Steaks shopping cart button Oriental
shopping cart button Overstock shopping cart button Palm.com shopping cart button PC Connection
shopping cart button PC Mall shopping cart button Peapod shopping cart button Pet Smart
shopping cart button Ralph and Loren shopping cart button QVC shopping cart button Radio Shack
shopping cart button REI (Recreational Equipment Inc.) shopping cart button Ritz Camera.com shopping cart button Saks
shopping cart button Scholastic.com shopping cart button Schwans shopping cart button Sears
shopping cart button Sephora shopping cart button NBC shopping cart button Smart Bargains
shopping cart button Sony Style shopping cart button Spiegel shopping cart button Sportsman's Guide
shopping cart button Staples shopping cart button Talbots shopping cart button Target.com
shopping cart button Tiger Direct shopping cart button Toys'R'Us shopping cart button Urban Outfitters
shopping cart button Victoria's Secret shopping cart button Vista Print shopping cart button Walgreens
shopping cart button Walmart shopping cart button Williams Sonoma shopping cart button Zappos

Pitstop Media offers ROI based internet marketing services such as landing page testing services and conversion rate optimization services. Our A/B and multivariate tests have helped companies increase conversion rates by as much as 75%. Let us increase your conversion rates, too!

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Collection Of 100+ Shopping Cart Icons, 8.2 out of 10 based on 6 ratings

About

Traian is Founder and Director of Search Marketing at Pitstop Media Inc. He has more than 11 years experience in helping small and medium businesses generate and convert organic traffic from search engines. Connect with Traian on Google+

 

8 Responses to “Collection Of 100+ Shopping Cart Icons”

  1. Pat | West Florida Components said:

    Dec 30, 08 at 11:28 am

    Thanks for this post – I’ve been looking for stats on cart vs. basket usage. I am actually surprised at how few actually do use ‘basket’. Good stuff – thanks!

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  2. traiann said:

    Dec 30, 08 at 11:36 am

    Yes, you’re right about the ‘basket’ usage. It’s about choosing between ‘cart’ and ‘bag’.

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  3. bagstage said:

    Jul 01, 09 at 5:59 am

    very nice collection… thanx!

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  4. Nate | Grants for College said:

    Jul 27, 09 at 2:06 pm

    Thanks for the post – these icons are great and I look forward to using one on my new shopping cart I am developing.

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  5. Levi Larsen said:

    Oct 14, 09 at 4:12 pm

    Are these from the corresponding sites and therefore not useable on designs?

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  6. Jon said:

    Mar 04, 10 at 5:49 pm

    Traiann, it’s not necessarily about choosing between cart and bag, but more about which side of “the pond” your website is aimed at. In the UK, cart is hardly ever used, mainly because we use the word trolley instead of cart in shops. Note that Amazon.com and Amazon.co.uk both use the same icon (image 8 above) but the words are cart and basket respectively. I would suggest that most UK based sites use the word basket.

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  7. TraiaN said:

    Mar 04, 10 at 6:19 pm

    Jon, you’re right. If you run an apparel website you don’t need to use the term car, as it be more appropriate to use bag or similar terms. Particularities, like the target countries, were not take into account at the time I did this research. Thanks for the update and letting us know about the trolleys. We use that term here to describe the trolley cars :)

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  8. John said:

    Aug 04, 11 at 8:46 am

    Awesome post that gave insight about how to use cart buttons. Helps a lot to build great website.

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