Session Based Broad Match
Tags: Adwords match type, Google expanded match, Pay Per Click (PPC), session based broad match, Session based match type
Google Adwords search query performance report is useful to identify the actual keyword queries that triggered your phrase or broad match type keywords in your account. When you look at the match type column under the Search Query Performance report, you should notice keywords with the match type “Broad (Session-Based)”. Ever wondered what is it?
expanded match type, session based broad match, Adwords match type. Google match type
Well remember Google Adwords has a feature called expanded match type. Google Adwords generates similar terms based on
1. User’s current query
2. Previous queries from the session which are deemed relevant
Google Adwords uses the generated terms to determine whether your ads can be displayed for other search queries. If it finds them to be relevant, your ads will be displayed. Click here to learn more about this.
For ex. A user is searching for auto racing gear and then starts to search for automobiles within the same session. Google Adwords most probably will still show your ads for certain keywords, assuming Google Adwords finds relevance between the terms it generated from the user data and terms in your Adwords Account.
Pitstop Media is a Vancouver based search engine marketing company which offers results oriented PPC services. If you need help with pay per click management and optimization please contact us for a free, no obligation quote. We’ve helped companies reduce their paid advertising cost by as much as 148% and increase AdWords conversion rates by as much as 410%.
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Oct 02, 09 at 5:55 pm[...] about how each match type works. For details on that, click here. But because Google introduced expanded broad match, a single-word keyword phrase in broad can end up showing up for search queries that has absolutely [...]