Negative Keywords for Your PPC Campaigns
Tags: negative keywords, ppc
In case you don’t know what are negative keywords (a.k.a excluded keywords in Yahoo), check the
http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=63235
Google Adwords Search query performance report
The 1st place to look for negative keywords is in your Google Adwords campaigns. It’s the actual report showing for which keywords your ads got triggered in broad, phrase and extended broad match. So you can use the report to valuable keywords which you don’t want to your ads to show up for and add them to your campaigns. Go to reporting tab and create a new report. Select search query performance report, choose date range, any additional data you need under Advanced Settings and use the report to identify negative keywords.
Adwords Search Query Performance Report
Google Adwords Keyword Ideas
Google Adwords provides new keyword ideas based on your campaign, keywords, budget and performance. This is a very valuable source to find lots of negative keywords that you might not have thought about. Log in to your Adwords account and click on opportunities tab, download the reports and get the negative keywords you don’t want your ads to show up for.
Adwords Keyword Suggestion
Google Adwords Keyword Tool
Google keyword tool is a free tool to ideas for keywords to advertise and negative keywords which aren’t to be aadvertised. Check the following Url https://adwords.google.com/select/KeywordToolExternal and type the keyword phrases of your product/ services. The tool gives you keyword suggestions and you will be able to find a lot of keywords not related to your products or services. Add them to your negative keyword list.
Adwords Keywords Suggestion Tool
Thesarus / Dictionary
If you want to expand your negative keyword list using the existing list of negative keywords, then use the dictionary or thesaurus to find keyword suggestions. If you find the suggestions relevant, add it to your list.
http://dictionary.reference.com/
http://thesaurus.reference.com/
Bonus: Maximum limit of adding negative keywords
Negative keywords can be added at account, campaign, ad group and keyword level and they differ based on search engines. Below table should help you get a better understanding.
| Level | Yahoo | Bing | |
| Account | N.A. | A | N.A. |
| Campaign | A | N.A. | A |
| Ad Group | A | A | A |
| Keyword | N.A. | N.A. | A |
| Limit | 10,000* | 250 | 1022** |
A – Available
N.A. – Not Available
*Per Campaign
**Maximum characters allowed
Pitstop Media is a Vancouver based search engine marketing company which offers results oriented PPC services. If you need help with pay per click management and optimization please contact us for a free, no obligation quote. We’ve helped companies reduce their paid advertising cost by as much as 148% and increase AdWords conversion rates by as much as 410%.
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Mar 19, 10 at 10:24 pm[...] Google Adwords Keyword Ideas.Google Adwords provides new keyword ideas based on your campaign, keywords, budget and performance. This is a very valuable source to find lots of negative keywords that you might not have thought about. Log in to your Adwords account and click on opportunities tab, download the reports and get the negative keywords you don’t want your ads to show up for. [...]
Negative Keywords For Your Ppc Campaigns | PPC Marketing Guide said:
May 11, 10 at 12:27 am[...] Google Adwords Keyword Ideas.Google Adwords provides new keyword ideas based on your campaign, keywords, budget and performance. This is a very valuable source to find lots of negative keywords that you might not have thought about. Log in to your Adwords account and click on opportunities tab, download the reports and get the negative keywords you don’t want your ads to show up for. [...]
Steve said:
May 21, 10 at 12:28 amHi there, thanks for a great article. Negative Keywords can save you a lot of money, or if you are willing to keep your PPC spend the same, can make you a lot of money!
Defining negative keywords can be a long, slow arduous task. Either by guesswork or by trawling through loads of enquiry data, most businesses just do not have the time to search for irrelevant keywords and simply end up with a few negative words in their campaigns.
We’ve personally fallen foul of not implementing negative keywords which is why we built a great solution to automate the whole negative keyword process. You can check it out at KeywordTerminator.com and also pick up our Free White Paper, Be Positive – Go Negative.
Cheers, Steve
Negative Keywords For Your Ppc Campaigns | Lifepath Unlimited The Blog said:
May 22, 10 at 5:15 pm[...] Google Adwords Keyword Ideas.Google Adwords provides new keyword ideas based on your campaign, keywords, budget and performance. This is a very valuable source to find lots of negative keywords that you might not have thought about. Log in to your Adwords account and click on opportunities tab, download the reports and get the negative keywords you don’t want your ads to show up for. [...]
Negative Keywords For Your Ppc Campaigns | The World of Adwords News said:
Aug 20, 10 at 10:05 pm[...] Google Adwords Keyword Ideas.Google Adwords provides new keyword ideas based on your campaign, keywords, budget and performance. This is a very valuable source to find lots of negative keywords that you might not have thought about. Log in to your Adwords account and click on opportunities tab, download the reports and get the negative keywords you don’t want your ads to show up for. [...]