Who’s Testing What #2
Tags: a/b testing, google website optimizer, multivariate testing
Checkout Page at Doctor FootCare
The following example comes from one of Bryan Eisenberg’s experiments.
There are nine differences between the two variants of the Doctor FootCare checkout page shown in Figure 1. If a designer would show you these 2 screenshots and ask which one should be deployed live, could you guess which one will havea better conversion rate? Could you estimate what the increase/decrease is between the 2 conversion rates and whether that difference is significant? We will share the results at … Continue Reading » Who’s Testing What #2





