Trust seals is the coined term used to refer to the images (see collection at the bottom of the article) websites use to address Fear, Uncertainty, and Doubt (FUDs) and move visitors forward in the conversion funnel.
Seals can be categorized into privacy seals, business validity seals, PCI compliancy seals, hacker safe seals and others. It may be useful to know that there are seals which are applicable only to certain industries (like the Pharmacy Checker for online pharmacies) and seals which can … Continue Reading » Trust Seals Collection and How to Use Them to Increase Conversion Rates
This test is different than the classic button test. Birthday Direct is testing the left navigation: single unit VS shorter, multiple units. Kudos to them! This is the kind of test you should run too!
Here’s a nice test from Dummies.com. Too bad the tested element is a bit below the fold, which means that around 40% of the visitors will not see the tested variables if they are not scrolling. It’s a good idea to test elements that are above the fold. Don’t just believe usability experts screaming out loud that the fold doesn’t matter anymore. Test that for your self and see if it’s true or not.
Here’s screenshot of the tested page, using Google’s Browser Size tool:
