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In a previous post - Call to Action: Add to Cart or Buy Now? - I talked about what text you should use on the buttons which start your website’s checkout process. Briefly, you need to display either Buy Now either a Add to Cart, depending on your business objectives.

Lately, I came across one retailer that displays both call to actions, right next to each other. I have no idea how this is performing in terms of conversion, but for users like me, the tactic works just fine. If I want to buy just one product, I would click … Discover more about Dynamic Text on Call to Action Buttons

Shopping Cart, Shopping Bag or Basket? How should you name this button/text? The following is an analysis of major etailers and should be used as a guideline only.

The collection (at the bottom of this post) of 109 shopping cart buttons from top etailers revealed the following common elements (green items are to be recommended when designing this section of your pages):

1. The icon you should use is a CART or BAG:

a. 64 out of 109 etailers display the cart symbol - 59%
b. 23 display no symbol at all - 21%
c. 21 display the bag symbol - 19%
d. 1 displayed an arrow … Discover more about Shopping Cart Icons Collection
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If you do not know where to start improving the conversion rate of your website, here a catch: start by improving your checkout process. Very often, testing and improving this process is the fastest and cheapest approach to optimize your website.

There are various elements and methods to test in the checkout process, but on this post we will focus on a single element: the progess bar.

This is what we mean by the checkout progress bar:

So, you are planning to design a nice checkout button.

Up to recently I thought that a web button is so simple to design that it will take minutes or so. However, after researching a lot on the look and feel of the checkout buttons of 111 most important e-tailers, I realized that what seemed to be simple, was actually not.

I have been able to identify eight design elements just for something as “simple” as a checkout button. There may be other elements I missed; please feel free to comment and add your thoughts.

Based on our previous research, we … Discover more about The best CHECKOUT button

UPDATE: if you plan to design a checkout button, please read our post on “The Best Checkout Button“.

The checkout process plays an important role in the shopping experience of all e-commerce websites. And, the shopping process starts with a click on the Checkout button. While buying decision can be made outside your website influence, once visitors decide to buy products from your site, it is your job to help (persuade) them to complete the buying process.

Assuming your visitor already added products in their shopping cart, how well do you manage to … Discover more about 111 Designs for Checkout Buttons

Web design plays an important role in the promotion of your concerned businesses. If your site is not appealing enough then the targeted clientele may divert from your website that could lead to decline in sales. This state of affairs can be extremely detrimental for your business.

Are you located in Vancouver or do you have a business there? Professional web design companies, whatever located in Vancouver or across Canada, should offer you appropriate design services only after thoroughly understanding your business objectives. As a top Vancouver web design company, you can rely on our team of web design experts who … Discover more about Web Design Vancouver