Internet Marketing Services

Test Idea

Change the content/promotions on your landing page(s) based on the user’s search engine query.

Metrics to Measure

The bounce rate on control and variation pages (on control page there will be no content matching with the search, on variation you will match the search query and content).

Test Details

The beauty of online marketing is that you can analyze and measure the performance of the traffic your website is getting. You can identify and analyze down to the granular level, the keyword. You’ll know how each traffic segment (i.e. organic … Continue Reading » Match Search Engine’s Search Query with Landing Page Content

99designs.com is testing. Here are 4 variations for your inspiration:

99designs.com Variation 1

99designs.com Variation 2

99designs.com Variation 3

Test idea

Emphasize the links/buttons you want visitors to click on, based on the user type (i.e. user with accounts VS user without accounts)

Test KPI

The clickthrough rate on the emphasized link/button and CTR on the non-highlighted ones.

Test details

First, you have to be able to segment your visitors based on the following:

1. visitor with account VS visitor without account

2. first time visitor VS returning visitor (with or w/o account)

3. opt-in for autlogin or not (for visitors with accounts)

Once you are able to … Continue Reading » Make Them Click Where You Want Them To

While these guys are testing a lot of variation pages (I can see they are testing 4 elements on the home page, each with at least 2 variations) they like to play subtle with their tests.

You can’t easily spot the difference between the following two pages (hint: check the typography on the page):

www.elitesafelist.com V1

What to test

The names of  important  sections on your website. For example you should test how Sign In is performing against Register.

Register VS Sign In

What to measure

The click thru rate on the original and variations.

Why testing this

In a research I’ve done for the redesign of an e-commerce website, I’ve been very particular on how would our client’s competitors would name the sign up … Continue Reading » Check Your Competitors for Naming Conventions

Here’s a new test, this time is coming from 1800flowers.com..

BTW, if you are aware of any a/b and multivariate experiments or landing pages, please let me know. You can use the left and right arrows on you keyboard to switch images.

1800flowers.com Version 1

1800flowers.com Version 2

Pitstop Media offers ROI based … Continue Reading » Who’s Testing What #3 – 1800flowers.com

What to test?

the look and feel the most important call to action buttons

What to measure?

the click thru rate on the old and button variation

Why you should test this element?

You want people to some take different actions on your website. Most of the time, the best way to persuade them to take the desired action is to make them click on a button (i.e. add to cart, submit details, request a quote and so on).

Any page should have a primary and a secondary desired action (i.e. primary … Continue Reading » Buttons Should Look Like Buttons