One of the main challenges of B2B marketing managers is launching successful online marketing campaigns and generating leads. Often I come across marketing managers who launch online marketing campaigns generating poor results and complain the channel is not that effective. After working with quite a few of B2B campaigns, it’s obvious that the issue is always not with the channel.
If you want to build links naturally (and also have a usable website), you should allow your visitors to easily share/publish links. Sharing can be social or a simple copy link text field. Such functionality is especially important for websites which don’t change the URL when altering data on the page (AJAX based pages).
canpages.ca allows users to zoom into specific areas of the map, but if they want to share the outcome with someone, there’s no way to do it:
This is a guest post. The author’s views/comments are entirely his or her own and may not reflect the views of Pitstop Media Inc.
One of the first steps in any web development project is design. Since design is more than just the graphics or a functionality spec you must take a well rounded approach if you plan to be successful with your web project. It is also the information architecture and matching the end business goals with the right technology … Continue Reading » Creative Design is Much More than Graphics
Sometimes is not easy to change your checkout process to go from registration required to guest checkout. This article describes how you could forecast how much you’re losing if you don’t offer a guest checkout option. The method is an approximate but can help you with the number$ needed when making the case for the guest checkout to your boss. The concept behind it is to forecast how many people will not proceed further to the next pages from the shopping cart page, … Continue Reading » Guest Checkouts and Opportunity Cost Analysis – Part 3 of 3
A while back, after this Staples business store failed to provide the service they charged me for for more than one month, I decided to buy and install the broken laptop keyboard by myself.
After clicking several AdWords ads (most of them with a poor destination URL) I found this website selling what I needed:
So, we know that Google does mistakes when it comes to SEO – you can take a look at their own score card here.
But, they also have some usability issues on their product detail pages on Google Products website. Take a look at the screenshot below. What is Not Specified supposed to mean? The size, the shape or the color of the product?
Usually we place call to action on buttons like add to cart, checkout now or add to whishlist. That’s a good idea. What’s not a good idea is to make those buttons work only with Javascript.
Clickable icons on your site should be accompanied by descriptive text or tooltips
Good & Bad Showcase
The Good: Google uses the hover functionality properly, so when I placed the mouse over the small icon I could see a nice tooltip and I quickly got the idea of what will happen on click:
The CTR on your promotional sections (link, banners, etc)
Test Description
If you’re selling various products or services online, why don’t you take the advantage of personalization tactics? Not all visitors are interested in your Toyota deals, or the new plasma TVs; I am researching on cameras and since I’ve already been on your website before (I even have an account) and searched for Nikon cameras in the past, why are you still showing me the deals … Continue Reading » Personalize Your Website Content for Higher Conversion Rates
![… Continue Reading » Google Does Usability Mistakes Too VN:F [1.9.22_1171]please wait...Rating: 6.7/10 (6 votes cast)VN:F [1.9.22_1171]Rating: +3 (from 3 votes)](http://www.pitstopmedia.com/sem/images/google-usability-issue.png){kind=link}