One of the main challenges of B2B marketing managers is launching successful online marketing campaigns and generating leads. Often I come across marketing managers who launch online marketing campaigns generating poor results and complain the channel is not that effective. After working with quite a few of B2B campaigns, it’s obvious that the issue is always not with the channel.
If you want to build links naturally (and also have a usable website), you should allow your visitors to easily share/publish links. Sharing can be social or a simple copy link text field. Such functionality is especially important for websites which don’t change the URL when altering data on the page (AJAX based pages).
canpages.ca allows users to zoom into specific areas of the map, but if they want to share the outcome with someone, there’s no way to do it:
This is a guest post. The author’s views/comments are entirely his or her own and may not reflect the views of Pitstop Media Inc.
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So, we know that Google does mistakes when it comes to SEO – you can take a look at their own score card here.
But, they also have some usability issues on their product detail pages on Google Products website. Take a look at the screenshot below. What is Not Specified supposed to mean? The size, the shape or the color of the product?
The CTR on your promotional sections (link, banners, etc)
If you’re selling various products or services online, why don’t you take the advantage of personalization tactics? Not all visitors are interested in your Toyota deals, or the new plasma TVs; I am researching on cameras and since I’ve already been on your website before (I even have an account) and searched for Nikon cameras in the past, why are you still showing me the deals … Continue Reading » Personalize Your Website Content for Higher Conversion Rates