Internet Marketing Services

If you want to build links naturally (and also have a usable website), you should allow your visitors to easily share/publish links. Sharing can be social or a simple copy link text field. Such functionality is especially important for websites which don’t change the URL when altering data on the page (AJAX based pages).

canpages.ca allows users to zoom into specific areas of the map, but if they want to share the outcome with someone, there’s no way to do it:

This is a guest post. The author’s views/comments are entirely his or her own and may not reflect the views of Pitstop Media Inc.

One of the first steps in any web development project is design. Since design is more than just the graphics or a functionality spec you must take a well rounded approach if you plan to be successful with your web project. It is also the information architecture and matching the end business goals with the right technology … Continue Reading » Creative Design is Much More than Graphics

Sometimes is not easy to change your checkout process to go from registration required to guest checkout. This article describes how you could forecast how much you’re losing if you don’t offer a guest checkout option. The method is an approximate but can help you with the number$ needed when making the case for the guest checkout to your boss. The concept behind it is to forecast how many people will not proceed further to the next pages from the shopping cart page, … Continue Reading » Guest Checkouts and Opportunity Cost Analysis – Part 3 of 3

A while back, after this Staples business store failed to provide the service they charged me for for more than one month, I decided to buy and install the broken laptop keyboard by myself.

After clicking several AdWords ads (most of them with a poor destination URL) I found this website selling what I needed:

Sunvalley's Product Description Page

The layout itself is pretty neat, to the point, but the availability info … Continue Reading » Handling Out of Stock Items and PPC

So, we know that Google does mistakes when it comes to SEO – you can take a look at their own score card here.

But, they also have some usability issues on their product detail pages on Google Products website. Take a look at the screenshot below. What is  Not Specified supposed to mean? The size, the shape or the color of the product?

Usually we place call to action on buttons like add to cart, checkout now or add to whishlist. That’s a good idea. What’s not a good idea is to make those buttons work only with Javascript.

According to this link as many as 5% of Internet users don’t have the Javascript on when browsing. Yahoo! points out that almost 1% of the Yahoo! sites don’t activate Javascript. In our case that number is almost 14%. Check your web analytics tool … Continue Reading » Javascript Call to Action Buttons

Buy Now VS Sign Up test:

digicert.com version 1

digicert.com version 2

Pitstop Media offers ROI based internet marketing services such as landing page testing services and conversion rate optimization services. Our A/B and … Continue Reading » Who’s Testing What #22 – www.digicert.com

What to Improve?

Clickable icons on your site should be accompanied by descriptive text or tooltips

Good & Bad Showcase

The Good: Google uses the hover functionality properly, so when I placed the mouse over the small icon I could see a nice tooltip and I quickly got the idea of what will happen on click:

Google Analytics Tootips

The bad: On Twitter on the other hand, … Continue Reading » Friendly Describe Unfamiliar Icons and Graphics

What to test

Different types of promotions on the home page

What to measure

The CTR on your promotional sections (link, banners, etc)

Test Description

If you’re selling various products or services online, why don’t you take the advantage of personalization tactics? Not all visitors are interested in your Toyota deals, or the new plasma TVs; I am researching on cameras and since I’ve already been on your website before (I even have an account) and searched for Nikon cameras in the past, why are you still showing me the deals … Continue Reading » Personalize Your Website Content for Higher Conversion Rates

Test Idea

Change the content/promotions on your landing page(s) based on the user’s search engine query.

Metrics to Measure

The bounce rate on control and variation pages (on control page there will be no content matching with the search, on variation you will match the search query and content).

Test Details

The beauty of online marketing is that you can analyze and measure the performance of the traffic your website is getting. You can identify and analyze down to the granular level, the keyword. You’ll know how each traffic segment (i.e. organic … Continue Reading » Match Search Engine’s Search Query with Landing Page Content