* Internet Marketing blog archive for the ‘Usability and Design’ Category

 

SEO and User Experience: Finding the Common Ground

SEO-User-Experience

SEO professionals and other people involved in online marketing to some extent have known of a certain dilemma for quite some time. The dilemma is that they know they need to create websites that provide visitors with a good overall experience, but in doing so, the website may not make it to the top of search results. If they tweak the site to cater to what search engines are looking for, there’s a good chance user experience will be compromised.

This catch 22 has been around for so long and SEO … Continue Reading » SEO and User Experience: Finding the Common Ground

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10 Ideas for Better Mobile Web Experiences

mobile-friendly-website

Consumers are now using their mobile devices more and more to search the web for products and services. This is primarily why mobile-friendly websites have become the latest hot topic in the Internet world. As a business owner and/or Internet marketer, you need to ask if consumers can easily access your site from their mobile devices. Have you designed your website to be mobile-friendly? Better yet, is your website accessible from all types of devices?

In the case of most businesses, their website is accessible from desktop and laptop computers. What’s left is … Continue Reading » 10 Ideas for Better Mobile Web Experiences

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How to Launch Successful B2B Online Marketing Campaigns and Generate Leads Part 1

how-to-launch-successful-b2b-online-marketing-campaign-and-generate-leads_01

One of the main challenges of B2B marketing managers is launching successful online marketing campaigns and generating leads. Often I come across marketing managers who launch online marketing campaigns generating poor results and complain the channel is not that effective. After working with quite a few of B2B campaigns, it’s obvious that the issue is always not with the channel.

I want to speak in particular about 3 factors that play a key role in success or failure of campaigns but are often overlooked.
Factor 1: I am driving traffic to the website but … Continue Reading » How to Launch Successful B2B Online Marketing Campaigns and Generate Leads Part 1

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How to Build Organic Backlinks with a Simple Functionality

organic-backlinks

If you want to build links naturally (and also have a usable website), you should allow your visitors to easily share/publish links. Sharing can be social or a simple copy link text field. Such functionality is especially important for websites which don’t change the URL when altering data on the page (AJAX based pages).

canpages.ca allows users to zoom into specific areas of the map, but if they want to share the outcome with someone, there’s no way to do it:

Continue Reading » How to Build Organic Backlinks with a Simple Functionality

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Creative Design is Much More than Graphics

One of the first steps in any web development project is design. Since design is more than just the graphics or a functionality spec you must take a well rounded approach if you plan to be successful with your web project. It is also the information architecture and matching the end business goals with the right technology solutions.

It is often that the actual business goals and intended audience are not fully considered upfront with a cohesive strategy. This is usually because of two reasons; one, that the there is no research available and you are going off instinct or experience, … Continue Reading » Creative Design is Much More than Graphics

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Guest Checkouts and Opportunity Cost Analysis – Part 3 of 3

Guest-Checkout-3-3

Sometimes is not easy to change your checkout process to go from registration required to guest checkout. This article describes how you could forecast how much you’re losing if you don’t offer a guest checkout option. The method is an approximate but can help you with the number$ needed when making the case for the guest checkout to your boss. The concept behind it is to forecast how many people will not proceed further to the next pages from the shopping cart page, because of the registration requirements.

It will not be easy … Continue Reading » Guest Checkouts and Opportunity Cost Analysis – Part 3 of 3

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Handling Out of Stock Items and PPC

A while back, after this Staples business store failed to provide the service they charged me for for more than one month, I decided to buy and install the broken laptop keyboard by myself.

After clicking several AdWords ads (most of them with a poor destination URL) I found this website selling what I needed:

product description page

Sunvalley’s Product Description Page

The layout itself is pretty neat, to the point, but the availability info was missing. At click I got this unfriendly message, occupying the whole scree, nothing else … Continue Reading » Handling Out of Stock Items and PPC

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Google Does Usability Mistakes Too

google-usability-mistakes

So, we know that Google does mistakes when it comes to SEO – you can take a look at their own score card here.

But, they also have some usability issues on their product detail pages on Google Products website. Take a look at the screenshot below. What is  Not Specified supposed to mean? The size, the shape or the color of the product?

Google Product Details - Conversion Barrier

Google Product Details – Conversion Barrier

In order to find … Continue Reading » Google Does Usability Mistakes Too

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Javascript Call to Action Buttons Are a No-No

javascript-call-to-action-buttons

Usually calls to action are place on buttons like add to cart, checkout now or add to whishlist. That’s a good idea. What’s not a good idea is making those buttons work only with Javascript enable.

According to this link as many as 5% of Internet users don’t have the Javascript on when browsing. Yahoo! points out that almost 1% of the Yahoo! sites don’t activate Javascript. For our own website that number is almost 14%. Check your web analytics tool to find your number.

So, while you try … Continue Reading » Javascript Call to Action Buttons Are a No-No

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Who’s Testing What #22 – www.digicert.com

a-b-testing-digi-cert

Buy Now versus Sign Up test:

digicert.com test variation 1

digicert.com version 1

digicert.com test variation 2

digicert.com version 2

Pitstop Media offers ROI based internet marketing services such as landing page testing services and conversion rate optimization services. Our A/B and multivariate tests have … Continue Reading » Who’s Testing What #22 – www.digicert.com

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