* Internet Marketing blog archive for the ‘Social Media’ Category

 

SEO Roadmap for 2014

seo-roadmap-2014

2013 is drawing to a close. Understandably, online marketers are now busy discussing expectations, projections, and preparations for their 2014 SEO campaigns. As you build your own roadmap for your 2014 SEO strategies, it’s important for you to bear the most significant changes of 2013 in mind. Google’s Knowledge Graph enabled the search engine to understand the meaning of web content whereas the Hummingbird update enabled it to understand the context behind search queries.

These changes are significant because to a certain extent, they will dictate the direction your SEO … Continue Reading » SEO Roadmap for 2014

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SEO for Branding

SEO-branding

You probably already know it’s important to:

But no matter how professionally your website is, no matter how good your content is and no matter how many social media accounts you have, your Internet marketing efforts can be improved with a solid … Continue Reading » SEO for Branding

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Google Hummingbird – 7 Myths and What It Means for SEO

Google-Hummingbird-Myths

At the end of September 2013, Google announced a major change in the way the process content. Nicknamed Hummingbird, this change has once again set the world of SEOs abuzz. Tips and advice as to how you can survive this change started cropping up on the net and not a few misconceptions are already leading people towards the wrong direction. This article hopes to make things right by setting the expectations. We start out, of course, by debunking some of the more popular myths currently circulating about Google’s Hummingbird.
Myth #1: The Hummingbird … Continue Reading » Google Hummingbird – 7 Myths and What It Means for SEO

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How to Leverage Infographics for B2B Marketing

Infographics-B2B-Marketing

There are currently two popular topics of discussion in the online marketing world that bear a closer look, especially in how they can go together perfectly. The first topic is the importance of storytelling in B2B marketing, and the second is the usefulness of infographics as an online marketing tool.
Storytelling for B2B Marketing
What makes storytelling skills so important for B2B marketing? You may not be aware of it, but whatever intellectual defenses your target audience may have, they are likely to be dropped if you succeed in connecting with them … Continue Reading » How to Leverage Infographics for B2B Marketing

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How to Claim and Set Up Your Local Business Page on Facebook and Google+

How-to-Claim-and-Set-Up-Your-Local-Business

As a business owner in today’s world, you should be well aware of the fact that leads can come even from the most unexpected places. Practically everything around you has the potential to generate leads. Ask anybody how they heard of a particular business and they’ll probably tell you a friend told them about it, they saw an ad in the subway, they learned about it on Facebook, they Googled for product/services or they saw a mobile ad while they walked near a store. Considering that 30-40% of all … Continue Reading » How to Claim and Set Up Your Local Business Page on Facebook and Google+

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How To Protect Your Brand’s Reputation On Social Media

How to Protect Your Brand Reputation on Social Media

Social media has definitely changed the way businesses engage with their customers. Furthermore, it has made a brand’s reputation even more consumer-led than it ever was before. With the huge number of platforms where online users can post comments about your brand, it may be safe to say that social media can indeed make or break your business. So, how can you make sure your brand is well-protected from being broken by social media? Read on for some very … Continue Reading » How To Protect Your Brand’s Reputation On Social Media

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How to Persuade on Facebook, Twitter and Get Pinterest Fans and Followers

How-to-Persuade-on-Facebook

Business owners know by now that creating social media accounts is beneficial for product marketing, thought leadership campaigns, and online marketing in general. If managed right, it can also increase conversions and revenue.

Due to the open and casual environment of social media sites, plus the network vines between and across accounts allow people to view activity of others including those who are not their contacts, a business may easily and quickly accumulate likes, retweets, fans, and contacts. The challenge now is transforming these fans and contacts into actual paying customers.

The … Continue Reading » How to Persuade on Facebook, Twitter and Get Pinterest Fans and Followers

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The Importance of Social Data for Content Creation and Marketing Ideas

The-Importance-of-Social-Data-for-Content-Creation-and-Marketing-Ideas

Social networks serve as a venue for conversation and casual interaction for regular members. If people want to get in touch with friends and families who are living in distant places, or if they want to meet others with similar interests and make new friends, they only have to log on to Facebook, Twitter, or Tumblr, among others, and find groups and communities they can relate to.

For someone who is running a marketing campaign for a website, social media serves another purpose: it becomes a useful source of information on consumer insights … Continue Reading » The Importance of Social Data for Content Creation and Marketing Ideas

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Mistakes You Probably Don’t Know You’re Making on Your Facebook Page (and Ways to Correct Them)

facebook-mistake

Creating and managing a Facebook fan page has become an practice companies of all sizes. Almost everyone has a Facebook account, so it goes without saying that this social media platform can be one of the best ways to get in touch with a target market base, depending on the business model.

This same fact, that almost everyone today knows how to use Facebook, gives people the impression that managing a business fan page is very easy. Yes, that’s true – to a degree. What they don’t realize is it’s also very … Continue Reading » Mistakes You Probably Don’t Know You’re Making on Your Facebook Page (and Ways to Correct Them)

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How to Use Videos to Attract Customers and Audiences

how-to-use-videos-to-attract-customers-and-audiences

Today’s world is constantly on high speed. Everyone wants everything done quickly and gadgets that can do tasks within seconds or minutes. Most people today also need visual stimulation in order to sit up and pay attention. Ever noticed how so many people today choose to read news online instead of reading the good old newspaper? Yes, they are looking for valuable information, but they also prefer a dynamic presentation, possibly with a little bit of entertainment value.

The easiest way to do all that is to create videos. You can reap many … Continue Reading » How to Use Videos to Attract Customers and Audiences

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