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In a previous post - Call to Action: Add to Cart or Buy Now? - I talked about what text you should use on the buttons which start your website’s checkout process. Briefly, you need to display either Buy Now either a Add to Cart, depending on your business objectives.

Lately, I came across one retailer that displays both call to actions, right next to each other. I have no idea how this is performing in terms of conversion, but for users like me, the tactic works just fine. If I want to buy just one product, I would click … Discover more about Dynamic Text on Call to Action Buttons

It’s Christmas time! Tons of people will search online for gifts and online deals. They will come to your website and then… Well, then you need to help them find what they are looking for.

Mainly, there are two paths visitors take to find products on your site: using navigational links or using internal site search. The usage percentage for navigation and search is almost 50/50. So, 10 people may search for “xbox 360″ and 10 people may navigate through specific categories on your site, until they reach the xbox 360 product page.

I prefer the search method and I … Discover more about Search Results Relevancy - case study futureshop.ca

Shopping Cart, Shopping Bag or Basket? How should you name this button/text? The following is an analysis of major etailers and should be used as a guideline only.

The collection (at the bottom of this post) of 109 shopping cart buttons from top etailers revealed the following common elements (green items are to be recommended when designing this section of your pages):

1. The icon you should use is a CART or BAG:

a. 64 out of 109 etailers display the cart symbol - 59%
b. 23 display no symbol at all - 21%
c. 21 display the bag symbol - 19%
d. 1 displayed an arrow … Discover more about Shopping Cart Icons Collection
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What should websites that sell online use as call to actions on the product pages in order to attract more clicks on “action” buttons? Add to cart OR Buy Now ? Which do you think it’s better?

If you look at what top etailers are using as text on the action buttons (thanks to ) you will find it obvious that the right call to action to be used on this type of buttons it should be Add to Cart.

Button Text

Button Graphics

Add to Cart
58.0%

None
48.2%

Add to Bag
9.8%

Arrows
17.9%

Add to Shopping Bag
9.8%

Cart
14.3%

Add to Basket
6.3%

Shopping Bag
7.1%

Add to Shopping Cart
4.5%

Plus Sign
5.4%

Buy
2.7%

Combo
4.5%

Buy Now
1.8%

Unique
1.8%

Add … Discover more about Call to Action: Add to Cart or Buy Now?

How to override the “500 limit” in your reports

All reports in Google Analytics are subject to a 500 limit of listed records, being either keywords, search terms, referrals or any other report. In other words, if you are trying to view or download the full list of your paid keywords, you will be limited to the top 500 of them. Let’s bypass it!

GA - the "500" limit

As you can see above, there are more than 875 “rows” of data you want … Discover more about Google Analytics Tips and Secrets #1

If you do not know where to start improving the conversion rate of your website, here a catch: start by improving your checkout process. Very often, testing and improving this process is the fastest and cheapest approach to optimize your website.

There are various elements and methods to test in the checkout process, but on this post we will focus on a single element: the progess bar.

This is what we mean by the checkout progress bar:

The checkout process of an ecommerce site represents the number of steps taken by visitors in order to get products from virtual shopping carts/bags delivered to their doors. It is the path from a click on the checkout button to the “Receipt” page . Some visitors are required to go through more or less “steps”, depending on the site they will buy products from.

Very often, website owners are asking themselves (or others) what is the best number of checkout pages for their websites. To quote Dylan, “The answer, my friend, is” testing “in … Discover more about CHECKOUT - Progress Bar Survey

So, you are planning to design a nice checkout button.

Up to recently I thought that a web button is so simple to design that it will take minutes or so. However, after researching a lot on the look and feel of the checkout buttons of 111 most important e-tailers, I realized that what seemed to be simple, was actually not.

I have been able to identify eight design elements just for something as “simple” as a checkout button. There may be other elements I missed; please feel free to comment and add your thoughts.

Based on our previous research, we … Discover more about The best CHECKOUT button

UPDATE: if you plan to design a checkout button, please read our post on “The Best Checkout Button“.

The checkout process plays an important role in the shopping experience of all e-commerce websites. And, the shopping process starts with a click on the Checkout button. While buying decision can be made outside your website influence, once visitors decide to buy products from your site, it is your job to help (persuade) them to complete the buying process.

Assuming your visitor already added products in their shopping cart, how well do you manage to … Discover more about 111 Designs for Checkout Buttons