Search Engine Marketing Pros

On Google webmaster is stated very clear that buying links is in violation with Google’s webmaster guidelines.
Buying or selling links that pass PageRank is in violation of Google’s webmaster guidelines and can negatively impact a site’s ranking in search results. – http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=66736
But then, on Google AdWords you can get a lot of ads for such services:

Paid Links Companies Advertising on AdWords

Based on such ads and lots of results I am seeing in the organic portions of … Continue Reading » Paid Links and Google AdWords Policy Infringement

Test Idea

Change the content/promotions on your landing page(s) based on the user’s search engine query.

Metrics to Measure

The bounce rate on control and variation pages (on control page there will be no content matching with the search, on variation you will match the search query and content).

Test Details

The beauty of online marketing is that you can analyze and measure the performance of the traffic your website is getting. You can identify and analyze down to the granular level, the keyword. You’ll know how each traffic segment (i.e. organic versus paid) is performing.

There is one technique only a few websites are implementing, … Continue Reading » Match Search Engine’s Search Query with Landing Page Content

The bold tag, yes! There’s so much controversy about this one. While the majority of SEO professionals says that the bold tag (or strong) is really an onpage SEO factor,  others are denying it’s usefulness.

SEOmoz is checking for the presence of this html element when they grade how well a page is optimized:

Is Missing Bold or Strong Tag Bad for SEO?

On the search engine ranking factors list, from the same SEOmoz guys, the bold or strong tags are listed … Continue Reading » Bold or Strong Tag and SEO – Complete HTML Reference Guide for SEO

<area> tag is not yet deprecated, but also it’s not very used nowadays. Probably in the ’90 it made sense to make use of it, since CSS or Flash was not there. As per 2010, it is more common to use Flash (which is a still a mistake by the way, because search engines are struggling with such files) or a combination of search engine friendly JavaScript and CSS, to create image maps that are search engine friendly.

If you think about it, maps inside images can make sense. Did you see any  apparel website that display … Continue Reading » Area Tag and SEO – Complete HTML Reference Guide for SEO

While I could not find any case studies/research in the SEO industry regarding the effects of the <address> tag on search engine rankings, I am of the opinion that when it comes to the SEO game you shouldn’t leave things on fate’s hand. Therefore, I recommend using this tag especially if your efforts are on local SEO.

Using the <address> tag you will deliver a strong message to search engines about your business location. The address tag will also help with the semantic structure of your web documents and will (hopefully) differentiate important content (for local SEO this means the address) … Continue Reading » Address Tag and SEO – Complete HTML Reference Guide for SEO

There’s a subtle difference between acronyms and abbreviations. “An abbreviation and an acronym are both shortened forms of a word, phrase or name. The difference is in whether or not the resulting abbreviation can and is articulated as word. If it articulated as a “new” word, it is an acronym; otherwise it is a plain old abbreviation… Here’s one to ponder: the World Health Organization is abbreviated to WHO. However, the abbreviation is not pronounced like the word “who”; instead it is spelled out: W – H – O. So, while it can be articulated as a word, it generally … Continue Reading » Acronym Tag and SEO – Complete HTML Reference Guide for SEO

I think that the abbreviation tag is one of the least used tags, even by the so called SEO experts (oh, how I hate those guys proclaiming themselves experts or gurus). It’s the perfect place to place your targeted keyword and it’s a completely white hat technique (of course, as long as it’s not abused). And the best part of it is that <abbr> it’s a hidden html element, visible only at mouse over. Place you mouse the word over SEO to see it in action. Therefore, it won’t take real estate space on your page.

Also, keep in mind … Continue Reading » Abbreviation Tag and SEO – Complete HTML Reference Guide for SEO

The anchor tag or the <a> tag, is one of the most important html tags in terms of SEO. Links (internal links and links from external website) will use it. The anchor text used under the <a> tag will sculpt your website Page Rank and will define the subject matter of a web document.

While there will be conflicts between what a copywriter and marketer (SEO guy) want to have as anchor text for links, both should recognize and re-conciliate when deciding on what a link should communicate for both, humans and robots.

Usage

The most common usage of the <a> tag is in conjuncture with the href … Continue Reading » The Anchor Tag and SEO – Complete HTML Reference Guide for SEO

Today’s hmtl tag is the doctype tag:

Usage

<!DOCTYPE html PUBLIC “-//W3C//DTD XHTML 1.0 Transitional//EN” “http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd”>

For more information on how to use the doctype depending on the version of the html you’re using, visit http://www.w3.org/QA/2002/04/valid-dtd-list.html

What designers should know about the doctype tag in terms of SEO

When you cut your psd file into html/css yo need to add this piece of code on the very top of each page.

What SEO’s should know about the doctype tag

The doctype document is not having any influence on your SEO job. However, make sure the designer added the tag on all page. Ohterwise, don’t mind about it.

What programmers should know about … Continue Reading » Doctype Tag and SEO – Complete HTML Reference Guide for SEO

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This is the first post in the series of the HTML reference guide for SEO. Today’s tag is the comment tag:

Usage:

<!– some useful html comment goes here–>

What designers should know about the comment tag in terms of SEO

When you cut the psd file into html/css insert pertinent comments so programmers will understand, for example, where the product’s div/table starts and ends. Speak with your SEO colleague and ask him guidance on the the targeted keywords for each page you cut into html/css. Try to insert those keywords in the comment tag, if it makes sense. Don’t just add keywords just … Continue Reading » Comment Tag and SEO – Complete HTML Reference Guide for SEO