* Internet Marketing blog archive for the ‘Search Engine Optimization (SEO)’ Category

A-Z HTML Reference Guide for SEO – Anchor Tag

TraiaN February 19, 2010 Internet Marketing, Search Engine Optimization (SEO) No Comments

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The anchor tag or the <a> tag, is one of the most important html tags in terms of SEO. Links (internal links and links from external website) will use it. The anchor text used under the <a> tag will sculpt your website Page Rank and will define the subject matter of a web document.

While there will be conflicts between what a copywriter and marketer (SEO guy) want to have as anchor text for links, both should recognize and re-conciliate when deciding on what a link should communicate for both, humans and robots.

Usage

The most common usage of the <a> tag is in conjuncture with the href … Read more about A-Z HTML Reference Guide for SEO – Anchor Tag

A-Z HTML Reference Guide for SEO – Doctype Tag

TraiaN January 26, 2010 Internet Marketing, Search Engine Optimization (SEO) No Comments

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Today’s hmtl tag is the doctype tag:

Usage

<!DOCTYPE html PUBLIC “-//W3C//DTD XHTML 1.0 Transitional//EN” “http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd”>

For more information on how to use the doctype depending on the version of the html you’re using, visit http://www.w3.org/QA/2002/04/valid-dtd-list.html

What designers should know about the doctype tag in terms of SEO

When you cut your psd file into html/css yo need to add this piece of code on the very top of each page.

What SEO’s should know about the doctype tag

The doctype document is not having any influence on your SEO job. However, make sure the designer added the tag on all page. Ohterwise, don’t mind about it.

What programmers should know about … Read more about A-Z HTML Reference Guide for SEO – Doctype Tag

A-Z HTML Reference Guide for SEO – The Comment Tag

TraiaN January 19, 2010 Search Engine Optimization (SEO) 3 Comments

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This is the first post in the series of the HTML reference guide for SEO. Today’s tag is the comment tag:

Usage:

<!– some useful html comment goes here–>

What designers should know about the comment tag in terms of SEO

When you cut the psd file into html/css insert pertinent comments so programmers will understand, for example, where the product’s div/table starts and ends. Speak with your SEO colleague and ask him guidance on the the targeted keywords for each page you cut into html/css. Try to insert those keywords in the comment tag, if it makes sense. Don’t just add keywords just … Read more about A-Z HTML Reference Guide for SEO – The Comment Tag

Warning: PPC and 301 redirects

TraiaN November 16, 2009 Internet Marketing, Pay Per Click (PPC), Search Engine Optimization (SEO) No Comments

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As the good online marketer who you are, you already know that your website URLs be clean and you should always take care of the canonical issues. Right?

So you should do a permanent redirect (301 in technical words) of your non-www version of the website to the www version, meaning you will redirect abc.com to www.abc.com.

When doing so, you should double check your PPC destination URLs. Do not point your ads to the non-www version but instead link them to the final, rewritten URL. If you set the destination URL  as abc.com and you have a 301 redirection in place … Read more about Warning: PPC and 301 redirects

Hidden PPC & SEO Gem – MSN Ad Intelligence

TraiaN September 01, 2009 Pay Per Click (PPC), Search Engine Optimization (SEO), e-Commerce Optimization 1 Comment

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There’s been a while since anyone in the SEO/PPC industry made available an advanced, powerful tactic on how/what to use to optimize your SEO and/or PPC landing pages. While most of the agencies keep the good stuff for themselves, we’ve decided to share a valuable secret with you.

I’ll teach you how to reverse engineer the landing page algorithm of Microsoft Ad Center (results may apply to Yahoo! Search Marketing and Google Adwords also) with their own tool: the Ad Intelligence add-on for Excel.

The main purpose of the Ad Intelligence add-on is to help you find the best keywords to … Read more about Hidden PPC & SEO Gem – MSN Ad Intelligence

Powerful Google Adwords-Analytics Combo

TraiaN February 17, 2009 Google Analytics, Internet Marketing, Pay Per Click (PPC), Search Engine Optimization (SEO), Web Design 3 Comments

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Let’s discover the exact keywords searched by your visitors AND the matching type of the triggering keywords!

The problem: the match type of your Adwords keywords is not tracked by default by Adwords or Google Analytics. Let’s you bid on red shoes (broad, phrase and exact match) and someone comes to your website after searching for Vancouver red shoes. The Adwords (or Google Analytics) reports will only display clicks coming from red shoes, without the match type information you need. Was it broad or phrase match that triggered your ads?

The solution: A nice combo of Google Analytics … Read more about Powerful Google Adwords-Analytics Combo

Alexa.com Hack (Image Hack)

TraiaN January 22, 2009 Internet Marketing, Search Engine Optimization (SEO) No Comments

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Have you ever wanted to get a bigger image for your website traffic details from Alexa.com? Sometimes, when you go for a presentation, you may want to display something better than the default size of the image provided by Alexa.

Let’s say we take a look at the traffic details for www.canada.com – http://www.alexa.com/data/details/traffic_details/canada.com. Now, the graph size is 470×300.

Here’s the how to hack the image: using Firefox, Click on the Rank tab, then right click on the image, and on View Image. This will display the image URL in your browser address bar. It may look like: http://widgets.alexa.com/traffic/graph/?r=6m&y=t&z=1&h=300&w=470&c=1&u%5B%5D= … Read more about Alexa.com Hack (Image Hack)

Our 2009 Resolution

TraiaN January 17, 2009 Google Analytics, Internet Marketing, Pay Per Click (PPC), Search Engine Optimization (SEO), Web Design, e-Commerce Optimization No Comments

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It’s been more than a year since we’ve officially launched Pitstop Media’s website (www.pitstopmedia.com) and it was the time for a design update. For 2009, Pitstop Media’s website resolution will be 1024×768. That’s right, we have redesigned the company’s website to accommodate the market trends, based on our visitors’ screen resolutions (data taken with Google Analytics).

Redesigned Website for Pitstop Media

Redesigned Website for Pitstop Media

We are much happier with the new website design and I would like to congratulate everybody … Read more about Our 2009 Resolution

FIDO Doesn’t Know (301 redirects)

TraiaN December 01, 2008 Internet Marketing, Search Engine Optimization (SEO) No Comments

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FIDO – a Canadian GSM carrier – just rebranded. The old logo was pretty ok, the new one is not bad also:

Old FIDO logo

Old FIDO logo

New FIDO Logo

New FIDO Logo

The new brand looks better. They also lowered the minimum monthly plans, which is even better than re-branding. The website is now much cleaner and usable that the old one.

So, what they did wrong? It is how they handled the new … Read more about FIDO Doesn’t Know (301 redirects)

Affordable SEO

RoHit September 18, 2008 Internet Marketing, Search Engine Optimization (SEO) No Comments

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The need to incorporate search engine optimization techniques in order to promote the website to enhance its sales and targets has come up as a wide spread trend in the recent times. The difficult thing however is to locate an affordable SEO company to accomplish the task. Are you facing a difficulty in finding one for yourself? Then, you have landed at the right place. We offer affordable SEO services that can cater to your particular business requirements.

Each business has a different targeted audience and different objectives underlying it. This is why our dedicated teams begin with understanding your … Read more about Affordable SEO