Every business owner today should understand the importance of being visible online. Having one’s own website or blog is of course a given; but more than that, it is also important to have a potent presence in the social sphere. This means reinforcing your website SEO with social SEO.
Traditional businessmen who are not familiar with online entrepreneurship may not realize how important social SEO is today. They would be easily satisfied with having an official website or blog where they can list their products and services, show the mission, vision, and history of their respective businesses, and so forth. … Continue Reading » Two Major Benefits Social SEO Brings to Businesses
Anybody who uses the Internet (and that means almost everybody in the civilized world) probably has a Twitter, Facebook, or Pinterest account, any two of these three, or actually all three. It’s also not uncommon for one person to have multiple accounts of each network. The same can’t be said about Google+. The wider public sees it as a more formal venue, a social network where they can’t be as social or interact with each other as much as they can in Facebook or Twitter. Although largely underappreciated, Google+ actually has … Continue Reading » 10 Reasons Why You Should Have a Google+ Account
Human beings naturally like to take shortcuts. Since we can remember, we’ve taken shortcuts to either make more money, make our jobs easier or get SEO results faster. Making our jobs easier isn’t necessarily bad but when the quality suffers, your reputation might as well be in the gutter. For example, Apple contracts Foxconn to hire cheap labour and saves millions (Foxconn is infamously notorious for treating its workers horrendously). There has been backlash against Apple to push Foxconn to treat their workers better. So, by trying to save money Apple has … Continue Reading » Increasing Rankings Post Panda and Penguin Updates
Ever since Google rolled out the Penguin and Panda updates, webmasters have been growing more paranoid where website statistics are concerned. If their traffic goes down, or if their SERP ranking slips down a couple of notches, they immediately fear that they have been penalized by either or both of the updates.
Blogger outreach is an important content marketing strategy for establishing authorship and site authority. Although there are article directories where you can submit your content either for free or for a small fee, you still need to target blogs that are popular among your target market. This is one of the most effective ways of being exposed to an audience that’s willing to pay for something that’s highly recommended by the bloggers who they trust; most expert SEO services consider outreach as a critical component of some of their strategies.
Getting high search rankings has always been the goal of trustworthy SEO companies. After all, the best way to increase traffic to your website is to rank high on SERPs, right? The problem for most marketers, especially those who are new to the online marketing scene, is that they fall into the most common SEO mistakes. To ensure the success of your own online marketing campaign, you will need to learn what these common SEO mistakes are and take the necessary steps to avoid them.
Creating a Facebook account for social media marketing and customer service purposes is all well and good. Simply letting the account exist and becoming active only when prompted by questions and other people’s posts, however, is not enough. Although it may serve short-term goals like answering customer inquiries and announcing upcoming events, you need to have fan interaction on your business page in order to reap long-term benefits.
Building links over the past year has become a challenge for most SEO and inbound marketing agencies. Agencies would simply create a list of directories, article submission websites or PR sites to publish their content on. Google, Bing or Yahoo would crawl these sources and pick up links and use them as a ranking factor. That simply isn’t the case anymore. Google has released many updates that have changed the game for the long term.
Yes, I know probably guest blogging has been abused already, and won’t carry that much rankings improvements weight in the near future, but if you’re after rankings and links only, you’re doing it wrong.
Guest blogging has been going on for years now. There are plenty of blogging communities according to niche, and it has become a custom for bloggers to become an occasional guest in their friends’ blogs. They do this in order to show support to the host blog, and also for exposure. Guest posting introduces their blog to other readers … Continue Reading » 6 Quality Criteria for Selecting Blogs for Guest Posting
If you are running a website or a small business, surely by now you, or your SEO company, have already created several social media accounts. You must have also followed the tips about optimizing your profile/about page and inserting pertinent keywords into your account descriptions. Now that you are all set, the next step is to use those accounts to effectively promote your website or business to customers and new audiences.