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An internal analysis by Google, found that over 90% of their web properties could have improved their SEO simply by optimizing the TITLE tag format and length.

Titles are one the first things searchers see after performing a search query, so it will determine whether or not they will click on your listing and visit your site. It is also one of the most important on-page SEO factors. Also, when others link to your pages, they tend to use the page title as anchor text.

Ironically, the tag came … Continue Reading » TITLE Tag SEO – The Definitive HTML Reference Guide for Search Engine Optimization

Blog networks is a fancy name for something that already existed since long ago: satellite websites, or web rings if you like.

Creating a blog network to drive traffic to your ecommerce site can still be a viable strategy, even post Panda update, as long as the purpose of such a network is to genuinely provide great information to visitors. As a positive side effect, the network may also provide limited PR juice by back linking to your ecommerce site.

But let’s be clear from the beginning. If … Continue Reading » SEO Best Practices for eCommerce Blog Networks

Used almost exclusively in the ranking algorithms at the beginning of the ’90s, some META tags can still influence rankings and click through rates even nowadays. And with good CTR on results pages, comes a bit of improved rankings too.

Probably meta tags optimization is one of the first things SEO beginners learn to do. But the purpose of this article is to go beyond the basics and explain which ones are good, bad or ugly. The article is structured into 3 parts: The Good meta tags (the ones … Continue Reading » META Tags and SEO – The Complete HTML Guide for Search Engine Optimization

Boy, I spent an entire day watching all Matt Cutts’ videos on Google Webmaster Channel on YouTube. Over 350 short movies, mostly on SEO Q&A.

The collection below is a summary of SEO myths and straight answers from Matt, things that I thought might be nice to have in a single place. Most of the SEO videos below are either debunking myths such as “duplicate content penalty” or HTML/CSS valid pages will rank higher, and a bit more advanced stuff, … Continue Reading » SEO Myths and Advices from 350+ Matt Cutts Videos

The LINK tag has influence on search engines crawling, indexing and also rankings, if the HREF attribute is present within it. Also, the LINK tag can contain another important attribute, the REL attribute. This attribute, along with HREF, can provide more information to search engine bots about the relationship between the interlinked URLs.

Keep in mind that the REL attribute can be applied to an A tag too. This means that you can specify relationships between the interlinked documents … Continue Reading » LINK Tag, REL attribute and SEO – The Complete HTML Guide for Search Engine Optimization

HTML lists are semantic structures by definition and they can play an important role when a web document is analyzed for its relevancy against a search query. Since relevancy – along with page popularity (backlinks) and social signals – is strongly related to search engine rankings, it is important to understand how search engines analyze their content.

Lists can contain unordered information (UL), ordered information (OL) and definitions (DL, DD, DT tags). In HTML code this is how an ordered list might look like:

<ul>

<li>Unordered information

<li>Ordered information

<li>Definitions

</ul>

There … Continue Reading » List Items and SEO – The Complete HTML Reference Guide for SEO

Almost all SEO professionals admit that the IMG element is important for search engines, at least to a certain degree. If your website is selling image stocks, then it’s crucial. But since almost all web sites depend more or less on images,  optimizing them for search engines (and humans) seems logic.

The purpose of this article is to describe some SEO techniques that can be used to improve image crawling, indexing and ranking.

We’ll start with a very minimalistic sample … Continue Reading » IMG Tag SEO and Image Optimization – The Complete HTML Reference Guide for SEO

Headings are used to structure the contents of a document by specifying a hierarchy of sections. They help creating the document outline for user agents. It’s also helpful to know that H1 heading is one of the most talked and controversial subject among search engine optimization professionals. And that’s for a good reason; the lack of communication with webmasters from search engines leaves room for intense debates. Add accessibility issues next to SEO and you will see why such debates will never end.

Before going into … Continue Reading » HTML Headings and SEO – The Complete HTML Reference Guide for SEO

Frame tags, FRAMESET, FRAME, NOFRAMES and IFRAMEs are used to present web documents in other web documents, a web page embedded into another web page if you will.

The most common question amongst other SEO practitioners is Are Frames Bad for SEO? and the answer is yes and no. Yes, if you use frames to include your own content within the same domain name, and No if you’re including content from external website … Continue Reading » HTML Frames and SEO – The Complete HTML Reference Guide for SEO

In the first part of the article we’ve looked at how search engine bots are reading a page built with table, why it’s important to know how they work and briefly explained the “table trick” to move important content at the top of the source code. In this second part I’ll discuss about the rest of HTML <table> tags, from a search engine optimization perspective.

Mostly, … Continue Reading » HTML Table Elements and SEO – The Complete HTML Reference Guide for SEO – Part II