Internet Marketing Services

Let’s discover the exact keywords searched by your visitors AND the matching type of the triggering keywords!

The problem: the match type of your Adwords keywords is not tracked by default by Adwords or Google Analytics. Let’s you bid on red shoes (broad, phrase and exact match) and someone comes to your website after searching for Vancouver red shoes. The Adwords (or Google Analytics) reports will only display clicks coming from red shoes, without the match type information you need. Was it broad or phrase match that triggered your ads? … Continue Reading » A Powerful Google Adwords – Google Analytics Combo

“For any e-business websites running pay per click campaigns, it is important to setup conversion tracking to track the number the conversions, cost per acquisition, and other useful data.” I am almost 100% confident that no one will disagree with me on this statement that I’m willing to bet my dog’s life on it (if I have a dog).

What I want to talk about today, though, is not the importance of conversion tracking. Instead, what I want to talk in brief today is where one should insert the conversion … Continue Reading » Adwords Conversion Tracking Tips

Recently, I’ve been noticing a possible glitch in Yahoo’s browser-based interface for managing pay-per-click accounts.

The problem is that every time when I try to change the date range of the data I’m viewing in “Ads View”, the displayed data doesn’t update according to the new date range. I have to manually hit refresh to force the interface to display the desired data. The problem doesn’t seem to exist in any other reports.

By “Ads View” I mean: Login into Dash Board > Click on the Campaigns tab > Click into anyone of … Continue Reading » Yahoo! PPC Management Interface Glitch?

It’s been more than a year since we’ve officially launched Pitstop Media’s website (www.pitstopmedia.com) and it was the time for a design update. For 2009, Pitstop Media’s website resolution will be 1024×768. That’s right, we have redesigned the company’s website to accommodate the market trends, based on our visitors’ screen resolutions (data taken with Google Analytics).

Redesigned Website for Pitstop Media

We are much happier … Continue Reading » The 2009 Resolution of a Search Engine Marketing Agency

Here are some tips to consider when you have already started a pay per click advertising campaign or planning to start a pay per click advertising campaign. Looking at some metrics and determining the value for some metrics will help you make better decisions.

In case you don’t have data to evaluate, run a test campaign focusing on your main keywords for a limited budget to determine your pay per click advertising strategy. Don’t forget to add the conversion tracking code to your website.

Click through rate (CTR): The no. of … Continue Reading » Improve Your Pay per Click Campaigns

In this article I will discuss how Google uses the quality score to determine

- First page bid estimate
- Ad Rank
- Cost per click

If you want to get an understanding of what is Quality Score then check Google Adwords Quality Score – part 1 .

First page bid estimate

First page bid (previously known as minimum cost per click) is the minimum amount you need to spend per click to show your ads in the first … Continue Reading » Google Adwords Quality Score – Part 2

What is Quality Score in Google Adwords?

Quality Score is a value assigned by Google Adwords to your keywords and ads based on their performance and certain relevance factors.

What is Quality Score used for?

Google Adwords uses the Quality Score to determine:

• First page bid estimate (previously known as minimum cost per click)
• Ad Rank
• Cost per Click

What’s in it for you?

In simple terms, the higher the Quality Score you have, the less the amount you will end up paying to Google for each click. So, if … Continue Reading » Google Adwords Quality Score Explained

When managing your PPC campaigns, the use of Google Analytics is definitely the most convenient and cheapest way to obtain useful data.

Google Analytics not only can track your transactions, visits, revenue and cost (once appropriate filters are applied ), but it can also be used to discover valuable keywords. Using Google Analytics you can see exactly what keywords people searched to land on your web site.

For example: the search term order books online or purchase books onlinewill trigger your existing ads in relationship with the keyword … Continue Reading » Best PPC Practice – Exact Keywords

Google Adwords has lowered the number of conversions required to run conversion optimizer on your Adwords campaign. Previously the criterion was 100 conversions in the last 30 days. But now if you had 50 conversions in the last 30 days, you are eligible to use conversion optimizer. Hurrah!!

But is Adwords conversion optimizer good for you? The answer is it depends.

Pros and Cons are as follows:

Pros:

1. Adwords conversion optimizer recommends Max CPA (maximum cost per acquisition) based on its analysis of your account’s … Continue Reading » Is Adwords Conversion Optimizer Good for You?

As we’ve briefly discussed before, there are many advantages of promoting your business with Pay per Click advertising; but at the same time, there are also some catches that PPC newbies should look out for.

How PPC works is that the advertisers have to setup an account with Google and/or Yahoo first. Once the accounts are ready, the advertisers then can start building up their Campaigns, AdGroups, Ads, keywords, and so on. The account managers at Google and Yahoo then will look after the accounts … Continue Reading » PPC Advice for Beginners