Internet Marketing Services

As a follow-up to the post AdWords Tips and Secrets #1, I will share three important tips which could help you improve the AdWords account performance.

AdWords Tip 2

Google AdWords uses the ad display URL’s historical click through rate as one of the metrics in calculating the Quality Score. By display URL Google means, usually, the domain name of your web site. If you have poorly performing ads, then it’s going to impact the display URL click through … Continue Reading » Google Adwords Tips and Secrets – Part 2

One mistake people usually make once they’ve started their PPC campaigns is they think they can just let the campaigns run by themselves. That kind of people usually ends up failing miserably. One thing to get straight here: PPC is EASY, but you can’t be LAZY. Certain degree of management is always needed when running a PPC campaign.

The market is always changing. Today you might be the only one advertising a particular business on search engines, by next month you might already have five more competitors, … Continue Reading » PPC Management Mistakes to Avoid

AdWords Tip #1: Google AdWords determines the Minimum Cost per Click of a Keyword using the formula

Minimum Cost per Click of a Keyword = Quality score X Maximum Cost per Click

Quality Score is an aggregate of various factors. One of the important factors is the Keyword Click through rate. You may say I know about this, so what is so secret about it. More important is how the Keyword Click through rate is calculated.

Let’s say you are advertising for the keyword “search marketing”. You … Continue Reading » Adwords Tips and Secrets – 1

As of today, there are still a lot of skepticisms about PPC marketing in general; and while we were trying to sell our service to potential clients when our company first started, we even got the kind of response that goes like “we don’t believe in [unconventional] marketing practise”, even though PPC marketing has been around for almost a decade.

Since we are moving into an internet-reliant generation where YouTube, I-Tunes, and every other online medium are replacing our old ways of … Continue Reading » Advantages of PPC Marketing

Brief about the best practices of creating and bidding on ads in Google AdWords.

PPC Advice 1: Ask yourself, “What would I (yourself) do?” Really! What would you do if you are buying online? Would you buy from the first ad you see? If not, it’s not really smart to expect other people to do so. If yes, hmmm, try to remember what’s so special about the product or the ad that gave you such an urge to purchase

PPC Advice 2: Research your target market whom you will … Continue Reading » 6 PPC Advices To Improve Your Search Marketing Campaings

Google has refined the quality score formula as part of its ongoing process to better match user search queries with more relevant ads. The changes are

1. Quality score will be calculated dynamically
2. Keywords won’t become inactive for search
3. Minimum keyword bid will be replaced by First page bid

Quality score will be calculated dynamically
What can be inferred from the changes is that Google is taking a more granular approach to calculating the quality score. How?

Nick’s ads do better on the broad-matched keyword milk in the United States (where … Continue Reading » Google Refines Quality Score. What Should I do?

Yahoo has recently made changes to its search marketing platform. It has started to treat the modification/changes to existing ads in the account differently than it used to. How?
Previously, when an advertiser made changes to his ad, the changes will overwrite the existing ad copy, but he still retains the same ad id for that particular ad. If the advertiser makes changes to his ad now, his modified ad will over write the existing ad, but more importantly he also gets a new ad id and loses his … Continue Reading » Yahoo Updates its Search Marketing Platform