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If you are a person who lives in the States and uses search engines such as Google or Yahoo to search for cheaper prescription drugs from Canada, you might already realize that, started earlier this week, you are no longer able to see any Canadian pharmacies advertising on Google thru Pay Per Click advertising (sponsored links).

That’s right! Google has updated its policy regarding online pharmacies advertising using AdWords. In essence, this is what Google had announced on February 9th, 2010:

There are two main aspects to this change:

Only VIPPS and CIPA certified pharmacies will be allowed to advertise
We’ve made the … Read more about How to Search for Canadian Prescription Drugs Under Google’s New Online Pharmacy Policy

Adwords has a new feature called the keyword bid ideas that provides keyword bidding recommendations based on your keyword performance in the past. The keyword bidding feature helps advertisers either increase the number of clicks (raise bids) or reduce the costs (lower bids) of keywords.

How it works

Adwords uses the bid simulator to generate bid ideas. It looks at the keyword, its quality score, competition, past week performance and ICC (Incremental cost per click) to determine the bidding opportunities.

Advantages

• The information will help advertisers make better decisions in terms of identifying keywords which generate more revenue or … Read more about Keyword bidding with Google Adwords’ Bid Ideas
  

To me, the most obvious feature that Adwords interface should include is revenue tracking. As of now, advertisers can only see their conversion value by pulling out a report (without using Google Analytics), which isn’t known to a lot of people. This begs the question: if Google is capable of recording conversion value, why can’t they just show it in real time as Yahoo! (well, with a few hours of statistic update delay) does?

Yahoo's Revenue Tracking

Well, call me paranoid if you want, but … Read more about What Functions Do You Think Google Adwords Interface Should Include?

As the good online marketer who you are, you already know that your website URLs be clean and you should always take care of the canonical issues. Right?

So you should do a permanent redirect (301 in technical words) of your non-www version of the website to the www version, meaning you will redirect abc.com to www.abc.com.

When doing so, you should double check your PPC destination URLs. Do not point your ads to the non-www version but instead link them to the final, rewritten URL. If you set the destination URL  as abc.com and you have a 301 redirection in place … Read more about Warning: PPC and 301 redirects

In case you don’t know what are negative keywords (a.k.a excluded keywords in Yahoo), check the

http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=63235

Google Adwords Search query performance report… Read more about Negative keywords for your PPC campaigns

If you are an advertiser advertising products that are protected by trademark on Google adwords, you should’ve already known that since June 15th, 2009, you are allowed to use the trademark terms in your ad texts (some conditions apply).

Right after the policy change became official, I immediately changed some of my ads which I was using substitution terms in place of trademark terms, and to no surprise, the ads were approved. Impressive. The … Read more about Google Adwords Trademark Policy

http://s.ytimg.com/yt/img/logo_holy_crap_1bn_a_day-vfl124472.png – That’s the image file name of today’s YouTube logo :) Holy C@#p!

Holy C@#p You Tube

Anyway, that’s a huge milestone for YouTube: 1 Billion views per day. That’s amazing where we are from 3 years ago.

When setting up Pay per Click (PPC) accounts that are targeting across a whole nation, such as the US and Canada, we often hear that it’s a good idea to have a separate campaign for each states or provinces.

Well, actually, I DO believe that’s the correct way to approach such accounts (sorry, I am not my usual sarcastic self today, but I will still try to be fun). Having separate campaigns targeting each state allows the advertiser to have more freedom … Read more about Believe in Stat, Not Your Gut – A Story about the Importance of Ad Testing

Before I even start, let me state that this trick (it is a trick if you don’t already know this) is only for advertisers who are already getting steady conversions and are making reasonable returns on their investment and are looking for quick ways to increase their conversions.

When a campaign is created in Google Adwords, the default “ad delivery method” is set to “Standard: Show ads evenly over time”. More details on ad delivery methods can be found … Read more about A Quick Way to Boost Your Conversion

When running a Pay Per Click (PPC) campaign, it’s nice to have keywords in different match types. The same keywords with different match types can a lot of times vary in performance. Sometimes when creating keywords for a campaign, the more advanced users will just prep the keyword list in an excel sheet and duplicate the list 3 times for broad, phrase and exact match.

This method definitely saves time and is good at capturing pretty much most of the searches. But … Read more about A Quick Way to Cut Down PPC Advertising Cost