* Internet Marketing blog archive for the ‘Pay Per Click (PPC)’ Category

 

How to Setup AdWords Dynamic Search Ads

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When setting up  AdWords campaigns, gathering the right keywords usually takes the most time. For businesses that offer a lot of products or services, having keywords for every single product seems almost impractical and sometimes impossible. The common practice in situation like this is to only target the popular products which has high search volume. While this strategy definitely works for the most part, leaving less popular items out of the campaigns means there are opportunities missed.

Fortunately, there are Dynamic Search Ads.

Dynamic Search Ads target relevant searches with ads generated directly from your … Continue Reading » How to Setup AdWords Dynamic Search Ads

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Revert AdWords Changes that Negatively Impacted Your Account

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Change is an essential part of AdWords optimization. Without changes to strategies, bids, ad copies, etc, the account will not be able to withstand the ever evolving market demands. But not all changes are good. Some changes are the result of bad decision making and can negatively impact the performance of the account. The simplest way to remedy these negative impacts is to revert the changes made, but unless the advertiser tracks every single change he makes each day, there is no way he can remember exactly what he did on … Continue Reading » Revert AdWords Changes that Negatively Impacted Your Account

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A Must Have Tool for Running AdWords Video Ads on YouTube

A-Must-Have-Tool-for-Running-AdWords-Video-Ads-on-YouTube

In the world of AdWords, YouTube video ads are a relatively a new thing. They offer great opportunities for advertisers but at the same time it is difficult for advertisers to find the right audience to target their videos to.

Interests and topics targeting can work for advertisers that have a huge budget, but these targeting options can drain their entire budget in just a few hours for smaller advertisers.

Not to mention contextual targeting. A Google representative couldn’t even give me a definite answer on what content within in a video – whether … Continue Reading » A Must Have Tool for Running AdWords Video Ads on YouTube

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How to Create AdWords Youtube Video Ads

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1. Login to AdWords online interface.

2. Click on the New Campaign drop-down menu and choose Online Video.

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New online video campaign

3. Name the campaign, give it a daily budget and choose a delivery method.

name campaign

Campaign name, budget, delivery options

4. Set the location and language targeting options.

location option

Campaign location and language options

5. Skip Select … Continue Reading » How to Create AdWords Youtube Video Ads

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New Keyword Planner & Old Keyword Tool – Which One is Better?

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Most of you might already know that Google is fading out the much beloved (?) Keyword Tool. In fact, when you click on Keyword Tool from AdWords interface, you will be directed to Google’s new Keyword Planner. At the moment, users still have the option to go back to the old Keyword Tool by following the link Google provides.

 go back

After clicking on the Go back link, users will be directed to the Keyword Tool.

 Continue Reading » New Keyword Planner & Old Keyword Tool – Which One is Better?

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Don’t Get Fooled by Google Analytics Time Lag Report

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Figuring out the how long it takes on average to convert a visitor into customer is a crucial part of any business. This isn’t always an easy task even with the help of web analytics tools.

A client of us, who is in the software industry, insists that most of their customers purchase their software online within fifteen days of visiting the site. I find this claim totally ridiculous from the get go, mostly due to the fact that the client offers a downloadable thirty day free trial of their software (full featured version … Continue Reading » Don’t Get Fooled by Google Analytics Time Lag Report

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How To Create AdWords Product Listing Ads

Product Listing Ads in Google AdWords

To set up PLA, advertisers first need to set up a Google Merchant Center account.

1. Once the account is created, provide the general information about your business from the Settings page under General.

2. Verify your website URL.

a. Sign into Google Webmaster Tools with your Google Account.

b. Click the Add a site button, and type the URL of the site you want to add. Make sure you type the entire URL, such as http://www.example.com/

c. Click Continue. The Site verification page … Continue Reading » How To Create AdWords Product Listing Ads

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Useful Keyword Tool You Should Start Using

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Have you ever had times when you just didn’t know where to start your keyword research? No? Good for you, but I certainly had mine. Last week I had to do a keyword research for a startup company offering ridesharing web platform. Doesn’t sound too difficult, right? Here is the catch: the business owner only wants to target people who want to share a ride from the airport to their destination (hotels, event venues, etc) upon arrival. This makes coming up with potential keywords much trickier. If I target generic rideshare keywords, … Continue Reading » Useful Keyword Tool You Should Start Using

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5 Quick & Easy Ways to Boost CTR (Without Changing Ad Copies)

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You spend weeks and weeks trying to perfect your ad copies through numerous A/B tests yet you still don’t see any significant improvement in your CTR and you finally throw a fit.

Calm down.

There are many other factors other than ad copies that directly affect CTR.
1. Increase Bids
This is pretty self-explanatory. A lot of times low CTR is due to low ad positions. Ask yourself, and be honest, how often do you click on ads that are below position 5 or 6? Probably not very often. By simply increasing the bids … Continue Reading » 5 Quick & Easy Ways to Boost CTR (Without Changing Ad Copies)

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How Important Is CTR in AdWords?

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The quick answer is: Quite important, but not so important to a point you should lose sleep over it if it is not above a certain percentage.
Why is CTR important in AdWords

  1. Having high CTR means your ads and keywords are relevant to searchers.
  2. CTR is also a major factor Google uses to assign Quality Score. High CTR usually means high Quality Score, and high Quality Scores means you pay less per click comparing to competitors who are bidding for the same position.
  3. High CTR also means more traffic is coming to your … Continue Reading » How Important Is CTR in AdWords?
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