* Internet Marketing blog archive for the ‘Pay Per Click (PPC)’ Category

 

How to Use AdWords Editor to Eliminate Duplicate Keywords

duplicate-keywords

When running a PPC account, it’s best to have a very extensive keyword list to cover all the angles, but with too many keywords in the account advertisers sometimes lose track of them and end up having duplicated keywords.

Here is why having duplicated keywords is bad:

According to Google, it’s good practice to avoid having duplicate keywords in your account. Google shows only one ad per advertiser on a particular keyword, so there’s no need to include the same keywords in different ad groups or campaigns.

Duplicate keywords not only contribute nothing to the … Continue Reading » How to Use AdWords Editor to Eliminate Duplicate Keywords

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Is It a Good Idea to Use Pure Broad Match Keywords for PPC

broad-match-keywords

Back in 2010, Google introduced the broad match modifier, an AdWords targeting feature that lets advertisers create keywords that reach more people than phrase match and give you more control than broad match. It has (almost) everything broad match type has to offer without running the risk of having ads triggered by irrelevant search queries.

Here is the question: Should advertisers complete skip traditional broad match type and only use modified broad match?

This depends on a few factors:

  1. Budget – If you are already exhausting your daily budget from exact, phrase or modified broad … Continue Reading » Is It a Good Idea to Use Pure Broad Match Keywords for PPC
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How to Track AdWords Performance

adwords ctr optimization

With any type of marketing campaigns, it is important to find out their effectiveness by tracking the number of sales and user engagement and this is not always easy to do. Luckily, AdWords has built-in functions to help advertisers easily track the performance of their campaigns.

1. Conversion Tracking – An AdWords script used to track website conversions and view the conversion report in an AdWords account.

This built-in function allows advertisers to track whether visitors to their website has performed the desired actions on the websites. This method of tracking is … Continue Reading » How to Track AdWords Performance

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What Small Local Businesses Should be Aware of Before Launching AdWords

adwords-local-business

There is no easier way to reach potential customers than using PPC advertising. It’s designed for business of all sizes, but for small local business running AdWords can be a little trickier. There are two important factors small local business owners have to have to consider before launching AdWords:

1. Make sure there is sufficient daily budget – for small local businesses, the time lag between the initial search and final purchase is usually quite short, usually within a day or two. Because the time lag is short, each day should be treated … Continue Reading » What Small Local Businesses Should be Aware of Before Launching AdWords

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How to Setup AdWords Remarketing Campaigns

google-remarketing-campaigs
Create a Remarketing Tag

  1. Login to AdWords online interface.
  2. Create a new Display Network Only campaign and set the location, device, etc targeting options to your liking.create display campaign
  3. Click on the newly created campaign.
  4. Once inside the campaign, create a new ad group.create new ad group
  5. Click on the newly created ad group.
  6. Once inside the ad group, click on the Display Network tab.display network tab
  7. Click on … Continue Reading » How to Setup AdWords Remarketing Campaigns
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Who Owns the PPC Account? The Agency or the Client?

ppc-agency-clientShould Business Owners Be Given Access to Their Own PPC Accounts by Their Internet Marketing Agencies?

Managing a PPC campaign can be a daunting task for business owners especially when they don’t have any previous experience with it, and that’s exactly why internet marketing agencies exist – to relief the stress the of managing from business owners.

But how much control should the business owners hang on to after handing off their account management agencies?

I say none!

It’s best that the business owners are not even grant access to view the account stats. This may … Continue Reading » Who Owns the PPC Account? The Agency or the Client?

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Get More Clicks With AdWords Shared Budget

Back in September, Google rolled out a new feature in AdWords, Shared Budgets, that allows advertisers to establish a single daily budget that is shared by multiple campaigns (of your choice) in an account.

So, who benefit the most from this new feature? Advertisers with a limited budget that has multiple campaigns.

Here is an example:

John Doe has a fix budget of $100 per day that needs to be allocated between three campaigns.

Campaign A – $60/Day

Campaign B – $25/Day

Campaign C – $15/Day

In an ideal scenario, each campaign will spend exactly as much as their daily budget and have enough budgets to fund … Continue Reading » Get More Clicks With AdWords Shared Budget

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When is a Good Time to Turn on AdWords Conversion Optimizer

It should be common knowledge that Google now offers an automatic bid management system built into AdWords called Conversion Optimizer.

What? You have never of it? You bad, BAD boy (or girl, or…)

Basically, it looks at your account’s historical conversion data and determines how much it should bid for each individual search query and tries to maximize the number of conversions with your predetermined max CPA. Oh, and you need only 15 conversions in the past 30 days to start running conversion optimizer.

conversion optimizer

Conversion Optimizer options

Sounds pretty sweet, right? Everyone should … Continue Reading » When is a Good Time to Turn on AdWords Conversion Optimizer

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AdWords Checklist – How to Increase Conversions

To increase the number of conversions, there are three areas advertisers should focus on: incoming traffic (clicks), impressions and conversion rate. Here is a quick check list to help advertisers increase conversions without negatively affect any part of the holy trinity.

Increase Bids

This is the first thing one should look at, but should also be done with caution. Increasing bids will definitely increase the number of impression and clicks, but they might necessarily turn into conversions. The general guideline is, if there are a lot of keywords that are below first page bid estimate, increase their bids so at least they … Continue Reading » AdWords Checklist – How to Increase Conversions

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How to Smartly Read AdWords Keyword Data

Actually, just gonna share a quick tip on how to analyze AdWords keyword data if you are you one of the unfortunate group of people who didn’t follow PPC best practices and have both Search and Content targeting under one campaign.

Reminder: Always use separate campaigns for Search and Content targeting!

Now, take a look at this image below:

 

If you haven’t noticed, when you add up all the keyword impressions, they are equal to the “Total – Search” number, not “Total – all keywords”.

This logic applies to all other metrics and also … Continue Reading » How to Smartly Read AdWords Keyword Data

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