* Internet Marketing blog archive for the ‘Others’ Category

 

SEO for Branding

SEO-branding

You probably already know it’s important to:

But no matter how professionally your website is, no matter how good your content is and no matter how many social media accounts you have, your Internet marketing efforts can be improved with a solid … Continue Reading » SEO for Branding

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How to Claim and Set Up Your Local Business Page on Facebook and Google+

How-to-Claim-and-Set-Up-Your-Local-Business

As a business owner in today’s world, you should be well aware of the fact that leads can come even from the most unexpected places. Practically everything around you has the potential to generate leads. Ask anybody how they heard of a particular business and they’ll probably tell you a friend told them about it, they saw an ad in the subway, they learned about it on Facebook, they Googled for product/services or they saw a mobile ad while they walked near a store. Considering that 30-40% of all … Continue Reading » How to Claim and Set Up Your Local Business Page on Facebook and Google+

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Give Your Sales Team Leverage by Integrating SEO and Social in Their Strategies

Give-Your-Sales-Team-Leverage-by-Integrating-SEO-in-Their-Strategies

Any business that hopes to sell products and services needs skilled sales representatives who can bring the merchandise to the customers’ attention and encourage them to make a final purchase. Before, sales reps used to pitch personally to consumers in the malls, over the phone, and even at the doorstep of their very prospects. However, interruption marketing is declining in favor of inbound marketing. Now that the Internet has become the most convenient avenue for commerce, sales reps also have to adjust and follow where the customers are.

Sales reps might … Continue Reading » Give Your Sales Team Leverage by Integrating SEO and Social in Their Strategies

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Google Sends Messages Dated 1969

google-sends-messages-dated-1969

We’ve got this funny message in our Webmaster Tools inbox:

It looks like Google managed to build a time machine now :)

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How to Use SEO and Behavioral Targeting to Generate More Leads

behavioral-targeting

This article is a guest post and the views of the author do not necessarily reflect the views and opinions of pitstopmedia.com. The author, Brandusa Gheorghe, is the Community Manager for PadiCode, a B2B company specializing in tools to increase website conversion rates.

Have you ever considered using SEO for more than… search engine optimization? Let me tell you how we use it for lead generation through email marketing. The process has five easy steps, and it involves a special lead capturing tool, behavioural targeting, personalization and constant improvement. Let’s begin, shall … Continue Reading » How to Use SEO and Behavioral Targeting to Generate More Leads

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Should Search Engines Be Regulated?

should-search-engines-be-regulated

Should governments regulate Google, Yahoo!, Bing or other search engines? Given the latest Google update (“Panda” or “Farmer”), I start to think that, yes, governments should regulate, at some level, how search engines conduct business.

Think of  J.C. Penney, Overstock or Suite101.They’ve been penalized for various spam reasons: JCP was caught buying links, Overstock encouraged college and university websites to post links to the their site, suite101.com was labeled as content farm.

But the thing is they were generating nice revenue with the help of Google, and lost most of it without any notice. Is … Continue Reading » Should Search Engines Be Regulated?

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Guest Checkouts and Opportunity Cost Analysis – Part 1 of 3

guest-checkouts-and-opportunity-cost-analysis-part-1

This article is about the optimization of, what I consider to be one of the lowest hanging fruits for ecommerce websites, the checkout process. It can also relate to other types of web site, i.e. sites that require customers to pass through an online checkout process to purchase products or services.

Definitions:

- a locked checkout (a term coined by the author) is an checkout process that requires visitors to create an account in order to complete a purchase. Usually they require users to provide a username and a password before the order can be … Continue Reading » Guest Checkouts and Opportunity Cost Analysis – Part 1 of 3

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How to Remove NoFollow From Your WP Posts

how-to-remove-nofollow-from-your-wp-posts

There are several plugins that will automatically remove nofollow from comments and author’s names, but I wanted to remove the default nofollow attribute only within my posts. I was not able to find any plugins for that, but luckily I found this article from digwp with a workaround.

How to remove nofollow attribute from post content only
To clean up your post content, simply add the following code to your active theme’s functions.php file:

function remove_nofollow($string) {

$string = str_ireplace(‘ rel=”nofollow”‘, ”, $string);

return $string;

}

 

add_filter(‘the_content’, ‘remove_nofollow’);

That’s all there is to it — no further editing required. … Continue Reading » How to Remove NoFollow From Your WP Posts

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Use Google Analytics to Negotiate Your Salary

google-analytics-to-negotiate-your-salary

If you’re a SEO professional and deserve a salary increase you can use the following salary negotiation tip for better chances of getting a raise. The tip assumes that you have access to your company’s GA account and you did a good job (the numbers you’re responsible are going up (i.e. visits) or down (i.e.bounce rate).

Let’s say you’re the SEO guy and you’ve been hired in May 2009 to increase the organic traffic. First, you should associate a monetary value to the traffic source you’ve been responsible with and then get the … Continue Reading » Use Google Analytics to Negotiate Your Salary

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Google Search Hack – Find Twitter Background Images

google-search-hack

This post will describe a Google search hack that is useful if you want to  find twitter backgrounds for your account. I use this hack purely for inspirational reasons, but you can come up with creative ideas ;)

How is it done

Twitter is using separate servers for hosting and serving background images: twimg.com. Most of the picture are located under the /profile_background_images/ directory.

Here’s a simple Google query  that will return all indexed pages containing references to twitter images:

twimg.com/profile_background_images – direct link here.

Now simply visit the pages listed there, copy and paste links … Continue Reading » Google Search Hack – Find Twitter Background Images

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