Human beings naturally like to take shortcuts. Since we can remember, we’ve taken shortcuts to either make more money, make our jobs easier or get SEO results faster. Making our jobs easier isn’t necessarily bad but when the quality suffers, your reputation might as well be in the gutter. For example, Apple contracts Foxconn to hire cheap labour and saves millions (Foxconn is infamously notorious for treating its workers horrendously). There has been backlash against Apple to push Foxconn to treat their workers better. So, by trying to save money Apple has … Continue Reading » Increasing Rankings Post Panda and Penguin Updates
Building links over the past year has become a challenge for most SEO and inbound marketing agencies. Agencies would simply create a list of directories, article submission websites or PR sites to publish their content on. Google, Bing or Yahoo would crawl these sources and pick up links and use them as a ranking factor. That simply isn’t the case anymore. Google has released many updates that have changed the game for the long term.
Yes, I know probably guest blogging has been abused already, and won’t carry that much rankings improvements weight in the near future, but if you’re after rankings and links only, you’re doing it wrong.
Guest blogging has been going on for years now. There are plenty of blogging communities according to niche, and it has become a custom for bloggers to become an occasional guest in their friends’ blogs. They do this in order to show support to the host blog, and also for exposure. Guest posting introduces their blog to other readers … Continue Reading » 6 Quality Criteria for Selecting Blogs for Guest Posting
In a world shaken and stirred by Penguins and Pandas, press releases (PR) has emerged as an effective and strategic SEO tool. The focus of link building today is to provide a great user experience and to create brand awareness and not to game search engines with questionable SEO tactics. PR does the former quite well; mix PR strategies with classic SEO techniques and you’ll have a brilliant way of expose your business and a great traffic-generating tool in your hands!
Here are 10 + 1 principles for internal linking for search engine optimization purposes:
1. Define your targeted keywords so you will know what to use in your anchor texts when you link to other pages
2. Create a page for each set of keywords; you can effectively target only one primary keyword and up to three secondary (variations) keywords on a given page, i.e. your primary keyword can be wastewater and a variation can be waste water
Search engine optimization should be a real concern to anyone involved in A/B/n or multivariate testing. Why? Because when you test something, you alter the information architecture on the tested page, and this could affect your previous SEO efforts.
If you don’t set up and configure your tests correctly – and I don’t mean how you set up your testing platform, but the technicalities of how you implement the test on your web server – you can encounter two major problems: