* Internet Marketing blog archive for the ‘Link Building Strategies’ Category

 

How to Leverage Infographics for B2B Marketing

Infographics-B2B-Marketing

There are currently two popular topics of discussion in the online marketing world that bear a closer look, especially in how they can go together perfectly. The first topic is the importance of storytelling in B2B marketing, and the second is the usefulness of infographics as an online marketing tool.
Storytelling for B2B Marketing
What makes storytelling skills so important for B2B marketing? You may not be aware of it, but whatever intellectual defenses your target audience may have, they are likely to be dropped if you succeed in connecting with them … Continue Reading » How to Leverage Infographics for B2B Marketing

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How to Leverage Infographics for B2C Marketing

How-to-Leverage-Infographics-for-B2C-Marketing

Business to consumer marketing has certainly expanded its area of domain in recent years. From the traditional print ads, as well as television- and radio-disseminated ones, product advertisements are now all over the Internet as well. Online marketing has become one of the major undertakings of marketing teams for any type of business today.

Online, ads mostly appear on the top and side banners of websites. Businesses would pay website owners for the on-page real estate or give them commissions for each click through or sale made from their websites. Internet users … Continue Reading » How to Leverage Infographics for B2C Marketing

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Infographics as an Effective Content Marketing Tool

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In this era known as the Information Age, we are presented with thousands of digital data every single day. Naturally, we only pick and choose the data that are most useful and relevant to us and disregard the rest. If you were to provide information of your own, therefore, you’ll have to make sure your target audience deems it relevant, useful, and interesting enough not to disregard. You’ll have to come up with creative ways to present your data. In the world of SEO and content marketing, infographics has been … Continue Reading » Infographics as an Effective Content Marketing Tool

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Is Blog Commenting Still an Effective Link Building Strategy?

Blog-Commenting-Link-Building-Strategy

If you’ve been building links for years, then you’re most probably aware that blog commenting is among the most commonly-used strategies for link-building. You’re also likely to have repeatedly heard in recent years that this strategy is no longer advisable in light of the algorithm changes made by Google, particularly the Penguin update. But should we really ditch blog commenting as a link-building strategy or is there still a way for us to leverage this strategy for link-building purposes? Let’s find out.
Black Hat vs. Gray Hat vs. White … Continue Reading » Is Blog Commenting Still an Effective Link Building Strategy?

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How to Repurpose Content to Increase Traffic and Grow Your Business

How-to-Repurpose-Content-to-Increase-Traffic-and-Grow-Your-Business

If you’re just starting out in content marketing, then you know that success in this endeavor can effectively bring more traffic to your website, generate more awareness of your brand, and ultimately help you generate more revenue. You probably also know that in order to achieve these three goals, you’ll have to make sure your content is always of top-notch quality. This is where most beginners face a dilemma. How do you make sure your sites have excellent content all the time?

It is advised for you to … Continue Reading » How to Repurpose Content to Increase Traffic and Grow Your Business

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Are These 5 Press Release Sites Making a Google Penalty Comeback?

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In a previous post I was wondering if article directories are dead for SEO authority benefits. Today I wanted to share some interesting data about several press release websites which seem to be going just the opposite – resurrecting.

While the vast majority of press release websites we analyze when we do backlinking audits are free falling in terms of rankings, these 5 seem to be doing well.

Keep in mind that probably none of them will allow main body links – so no commercial link juice for you, sorry, but you can still … Continue Reading » Are These 5 Press Release Sites Making a Google Penalty Comeback?

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Are Article Directories Dead Post Penguin(s)?

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Did article directories lose the ability to pass authority (PR)? My two cents, yes.

Matt’s clearly telling that sites penalized for selling links typically lose the ability to pass PageRank. But what if this also applies to sites which were penalized for other reasons besides selling links, i.e. unnatural link profiles? If you think logically, this is highly probable. Or maybe they will pass just some minimal authority.

When we audit backlinks, one metric we take into consideration is Search Metrics’ SEO Visibility. Generally, when we see a site suffered a drop close to a Penguin … Continue Reading » Are Article Directories Dead Post Penguin(s)?

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Increasing Rankings Post Panda and Penguin Updates

don't let penguin peck

Human beings naturally like to take shortcuts. Since we can remember, we’ve taken shortcuts to either make more money, make our jobs easier or get SEO results faster. Making our jobs easier isn’t necessarily bad but when the quality suffers, your reputation might as well be in the gutter. For example, Apple contracts Foxconn to hire cheap labour and saves millions (Foxconn is infamously notorious for treating its workers horrendously). There has been backlash against Apple to push Foxconn to treat their workers better. So, by trying to save money Apple has … Continue Reading » Increasing Rankings Post Panda and Penguin Updates

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How to Use Twitter and Hootsuite for Link Building

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Building links over the past year has become a challenge for most SEO and inbound marketing agencies. Agencies would simply create a list of directories, article submission websites or PR sites to publish their content on. Google, Bing or Yahoo would crawl these sources and pick up links and use them as a ranking factor. That simply isn’t the case anymore. Google has released many updates that have changed the game for the long term.

Some SEOs and agencies call Google for what they are; Bullies when it comes … Continue Reading » How to Use Twitter and Hootsuite for Link Building

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6 Quality Criteria for Selecting Blogs for Guest Posting

Yes, I know probably guest blogging has been abused already, and won’t carry that much rankings improvements weight in the near future, but if you’re after rankings and links only, you’re doing it wrong.

Guest blogging has been going on for years now. There are plenty of blogging communities according to niche, and it has become a custom for bloggers to become an occasional guest in their friends’ blogs. They do this in order to show support to the host blog, and also for exposure. Guest posting introduces their blog to other readers … Continue Reading » 6 Quality Criteria for Selecting Blogs for Guest Posting

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