* Internet Marketing blog archive for the ‘Link Building Strategies’ Category

 

Guest Posting is Dead. Long Live Guest Posting!

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Many businesses and online marketing practitioners have taken to using guest blogging as one of their strategies for getting links and subsequently growing their business. Recently, however, there have been talks of guest posting being dead and the talks became even more intense following Matt Cutts’ bold statements on his blog.

Before we give our own answer as to whether guest posting is indeed dead or not, let us first look at what Cutts actually had to say about it. Here goes …

SEO and User Experience: Finding the Common Ground

SEO-User-Experience

SEO professionals and other people involved in online marketing to some extent have known of a certain dilemma for quite some time. The dilemma is that they know they need to create websites that provide visitors with a good overall experience, but in doing so, the website may not make it to the top of search results. If they tweak the site to cater to what search engines are looking for, there’s a good chance user experience will be compromised.

This catch 22 has been around for so long and SEO … Continue Reading » SEO and User Experience: Finding the Common Ground

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Using Instructographics For Online Marketing

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When infographics started becoming popular in 2010, online marketers and SEO professionals rushed to take advantage of it. Many indeed enjoyed some significant benefits from it, but many also realized successfully using infographics as a marketing tool is easier said than done. That’s because the most successful infographics are those that deliver a strong message backed by statistics and verifiable data, which it’s not as easy as pie.

Marketing via infographics requires a lot of time and effort, as you’ll have to gather, verify, and collate … Continue Reading » Using Instructographics For Online Marketing

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SEO Roadmap for 2014

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2013 is drawing to a close. Understandably, online marketers are now busy discussing expectations, projections, and preparations for their 2014 SEO campaigns. As you build your own roadmap for your 2014 SEO strategies, it’s important for you to bear the most significant changes of 2013 in mind. Google’s Knowledge Graph enabled the search engine to understand the meaning of web content whereas the Hummingbird update enabled it to understand the context behind search queries.

These changes are significant because to a certain extent, they will dictate the direction your SEO … Continue Reading » SEO Roadmap for 2014

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How to Leverage Infographics for B2B Marketing

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There are currently two popular topics of discussion in the online marketing world that bear a closer look, especially in how they can go together perfectly. The first topic is the importance of storytelling in B2B marketing, and the second is the usefulness of infographics as an online marketing tool.
Storytelling for B2B Marketing
What makes storytelling skills so important for B2B marketing? You may not be aware of it, but whatever intellectual defenses your target audience may have, they are likely to be dropped if you succeed in connecting with them … Continue Reading » How to Leverage Infographics for B2B Marketing

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How to Leverage Infographics for B2C Marketing

How-to-Leverage-Infographics-for-B2C-Marketing

Business to consumer marketing has certainly expanded its area of domain in recent years. From the traditional print ads, as well as television- and radio-disseminated ones, product advertisements are now all over the Internet as well. Online marketing has become one of the major undertakings of marketing teams for any type of business today.

Online, ads mostly appear on the top and side banners of websites. Businesses would pay website owners for the on-page real estate or give them commissions for each click through or sale made from their websites. Internet users … Continue Reading » How to Leverage Infographics for B2C Marketing

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Infographics as an Effective Content Marketing Tool

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In this era known as the Information Age, we are presented with thousands of digital data every single day. Naturally, we only pick and choose the data that are most useful and relevant to us and disregard the rest. If you were to provide information of your own, therefore, you’ll have to make sure your target audience deems it relevant, useful, and interesting enough not to disregard. You’ll have to come up with creative ways to present your data. In the world of SEO and content marketing, infographics has been … Continue Reading » Infographics as an Effective Content Marketing Tool

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Is Blog Commenting Still an Effective Link Building Strategy?

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If you’ve been building links for years, then you’re most probably aware that blog commenting is among the most commonly-used strategies for link-building. You’re also likely to have repeatedly heard in recent years that this strategy is no longer advisable in light of the algorithm changes made by Google, particularly the Penguin update. But should we really ditch blog commenting as a link-building strategy or is there still a way for us to leverage this strategy for link-building purposes? Let’s find out.
Black Hat vs. Gray Hat vs. White … Continue Reading » Is Blog Commenting Still an Effective Link Building Strategy?

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How to Repurpose Content to Increase Traffic and Grow Your Business

How-to-Repurpose-Content-to-Increase-Traffic-and-Grow-Your-Business

If you’re just starting out in content marketing, then you know that success in this endeavor can effectively bring more traffic to your website, generate more awareness of your brand, and ultimately help you generate more revenue. You probably also know that in order to achieve these three goals, you’ll have to make sure your content is always of top-notch quality. This is where most beginners face a dilemma. How do you make sure your sites have excellent content all the time?

It is advised for you to … Continue Reading » How to Repurpose Content to Increase Traffic and Grow Your Business

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Are These 5 Press Release Sites Making a Google Penalty Comeback?

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In a previous post I was wondering if article directories are dead for SEO authority benefits. Today I wanted to share some interesting data about several press release websites which seem to be going just the opposite – resurrecting.

While the vast majority of press release websites we analyze when we do backlinking audits are free falling in terms of rankings, these 5 seem to be doing well.

Keep in mind that probably none of them will allow main body links – so no commercial link juice for you, sorry, but you can still … Continue Reading » Are These 5 Press Release Sites Making a Google Penalty Comeback?

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