Internet Marketing Services

What to test

This is not something optional. You don’t need to test this idea, you just install the tool and start analyzing everything. Then come up with hypotheses and test.

What to measure

Everything the analytics tool can give you: visits, visitors, top content, top landing pages, bounce rate, you name it

Why installing a web analytics tool

I hope that most of you already have a web analytics tool in place. For those of you who don’t, then you need to know that this is the first step you take to optimize … Continue Reading » Have A Web Analytics Tool Installed on Your Website

What to test?

the look and feel the most important call to action buttons

What to measure?

the click thru rate on the old and button variation

Why you should test this element?

You want people to some take different actions on your website. Most of the time, the best way to persuade them to take the desired action is to make them click on a button (i.e. add to cart, submit details, request a quote and so on).

Any page should have a primary and a secondary desired action (i.e. primary … Continue Reading » Buttons Should Look Like Buttons

Today I will start a new category on Pitstop Media’s blog: Who’s Testing?

I will research websites that are testing and we’ll show you the website experiment variations. This will be the category where you can find which websites are testing  and how you potentially can learn from their experiments. Today’e e-tailer is www.altestore.com

I will let you spot the testing elements ;)

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