* Internet Marketing blog archive for the ‘Landing Page Optimization’ Category

 

SEO and User Experience: Finding the Common Ground

SEO-User-Experience

SEO professionals and other people involved in online marketing to some extent have known of a certain dilemma for quite some time. The dilemma is that they know they need to create websites that provide visitors with a good overall experience, but in doing so, the website may not make it to the top of search results. If they tweak the site to cater to what search engines are looking for, there’s a good chance user experience will be compromised.

This catch 22 has been around for so long and SEO … Continue Reading » SEO and User Experience: Finding the Common Ground

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Using Instructographics For Online Marketing

instructographics

When infographics started becoming popular in 2010, online marketers and SEO professionals rushed to take advantage of it. Many indeed enjoyed some significant benefits from it, but many also realized successfully using infographics as a marketing tool is easier said than done. That’s because the most successful infographics are those that deliver a strong message backed by statistics and verifiable data, which it’s not as easy as pie.

Marketing via infographics requires a lot of time and effort, as you’ll have to gather, verify, and collate … Continue Reading » Using Instructographics For Online Marketing

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How to Launch Successful B2B Online Marketing Campaigns and Generate Leads Part 1

how-to-launch-successful-b2b-online-marketing-campaign-and-generate-leads_01

One of the main challenges of B2B marketing managers is launching successful online marketing campaigns and generating leads. Often I come across marketing managers who launch online marketing campaigns generating poor results and complain the channel is not that effective. After working with quite a few of B2B campaigns, it’s obvious that the issue is always not with the channel.

I want to speak in particular about 3 factors that play a key role in success or failure of campaigns but are often overlooked.
Factor 1: I am driving traffic to the website but … Continue Reading » How to Launch Successful B2B Online Marketing Campaigns and Generate Leads Part 1

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(Not So New) Google Policy Update That Most Advertiser Should Be Aware Of

adwords-policy-update

Last year, Google introduced a new policy that requires landing pages which engage in information harvesting to include a privacy policy on the website. Advertisers that don’t comply with this new policy may run the risk of having their websites suspended by AdWords.

There are three requirements that advertisers have to follow under this new policy change:

1. Clear, accessible disclosure before visitors submit personal information

Our existing policy requires you to clearly describe how any personal information you solicit will be used. Soon, we’ll require that your description must also be easily accessible … Continue Reading » (Not So New) Google Policy Update That Most Advertiser Should Be Aware Of

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Who Wouldn’t Abandon This Shopping Cart?

shopping-cart-abandonment

I was looking for a laptop support today and I found some on IKEA.ca.  Added 3 of them to the cart to ship them to the office.

Surprise! The  $4.99 items came with a shipping fee of $34.55.

Would you buy online from someone who’s charging that much? Hell, no!

shopping cart on ikea canada, with whopping shipping fees

$4.99 for the product , $34.99 for shipping? I’m out, IKEA!

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How to Build Organic Backlinks with a Simple Functionality

organic-backlinks

If you want to build links naturally (and also have a usable website), you should allow your visitors to easily share/publish links. Sharing can be social or a simple copy link text field. Such functionality is especially important for websites which don’t change the URL when altering data on the page (AJAX based pages).

canpages.ca allows users to zoom into specific areas of the map, but if they want to share the outcome with someone, there’s no way to do it:

Continue Reading » How to Build Organic Backlinks with a Simple Functionality

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Guest Checkouts and Opportunity Cost Analysis – Part 3 of 3

Guest-Checkout-3-3

Sometimes is not easy to change your checkout process to go from registration required to guest checkout. This article describes how you could forecast how much you’re losing if you don’t offer a guest checkout option. The method is an approximate but can help you with the number$ needed when making the case for the guest checkout to your boss. The concept behind it is to forecast how many people will not proceed further to the next pages from the shopping cart page, because of the registration requirements.

It will not be easy … Continue Reading » Guest Checkouts and Opportunity Cost Analysis – Part 3 of 3

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Handling Out of Stock Items and PPC

Handling-Out-of-Stock-Items-and-PPC

A while back, after this Staples business store failed to provide the service they charged me for for more than one month, I decided to buy and install the broken laptop keyboard by myself.

After clicking several AdWords ads (most of them with a poor destination URL) I found this website selling what I needed:

product description page

Sunvalley’s Product Description Page

The layout itself is pretty neat, to the point, but the availability info was missing. At click I got this … Continue Reading » Handling Out of Stock Items and PPC

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Google Does Usability Mistakes Too

google-usability-mistakes

So, we know that Google does mistakes when it comes to SEO – you can take a look at their own score card here.

But, they also have some usability issues on their product detail pages on Google Products website. Take a look at the screenshot below. What is  Not Specified supposed to mean? The size, the shape or the color of the product?

Google Product Details - Conversion Barrier

Google Product Details – Conversion Barrier

In order to find … Continue Reading » Google Does Usability Mistakes Too

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Guest Checkouts and Opportunity Cost Analysis – Part 2 of 3

Guest-Checkout-2-3

This is the second part on the monetary opportunity cost analysis for guest checkouts series (read the first part here).

For the next two parts I will describe a couple of methods that can be used to derive the opportunity loss due to “locked checkouts” – I don’t like to coin terms, but I couldn’t find a suitable replacement for the term “non-guest checkouts”. To cut a long story short, a locked checkout is a checkout that require visitors to login or create accounts to finalize the purchase.

The first described method (which … Continue Reading » Guest Checkouts and Opportunity Cost Analysis – Part 2 of 3

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