Internet Marketing Services

One mistake people usually make once they’ve started their PPC campaigns is they think they can just let the campaigns run by themselves. That kind of people usually ends up failing miserably. One thing to get straight here: PPC is EASY, but you can’t be LAZY. Certain degree of management is always needed when running a PPC campaign.

The market is always changing. Today you might be the only one advertising a particular business on search engines, by next month you might already have five more competitors, … Continue Reading » PPC Management Mistakes to Avoid

AdWords Tip #1: Google AdWords determines the Minimum Cost per Click of a Keyword using the formula

Minimum Cost per Click of a Keyword = Quality score X Maximum Cost per Click

Quality Score is an aggregate of various factors. One of the important factors is the Keyword Click through rate. You may say I know about this, so what is so secret about it. More important is how the Keyword Click through rate is calculated.

Let’s say you are advertising for the keyword “search marketing”. You … Continue Reading » Adwords Tips and Secrets – 1

This is the report on Canaca.com from BBB Canada

BBB issues Reliability Reports on all businesses, whether or not they are BBB accredited. If a business is a BBB Accredited Business, it is stated in this report

Name:Canaca-Com Inc
Phone:(905) 275-0723
Fax:(905) 272-9978
Address:1650 Dundas St E
Unit 203
Mississauga, ON L4X 2Z3
Principal: Mr. Paul Louro, Partner
Customer Contact: Mr. Paul Louro, Partner – (905) 275-0723
Email Address:
File Open Date: March 2002
TOB Classification: Internet Services
BBB Accreditation: Canaca-com is not a BBB Accredited business.

Customer Experience… Continue Reading » BBB Reports Canaca.com as “Unsatisfactory Record”

As of today, there are still a lot of skepticisms about PPC marketing in general; and while we were trying to sell our service to potential clients when our company first started, we even got the kind of response that goes like “we don’t believe in [unconventional] marketing practise”, even though PPC marketing has been around for almost a decade.

Since we are moving into an internet-reliant generation where YouTube, I-Tunes, and every other online medium are replacing our old ways of … Continue Reading » Advantages of PPC Marketing

Below is illustrated how our internet marketing agency compares to others agencies. The benchmark data comes from our Google Analytics account and it’s comparing us to other internet marketing web sites of same size as us (around 100 pages at this time).

Internet Marketing Agency - Benchmark

September started as a good, “green month” for us and we hope it will just go like this forever.

Broken into pieces … Continue Reading » Search Engine Marketing Agency – Industry Benchmarking

Hosting plays a major role in the health of your web site in search engines. If any search engine’s bot encounter problems (server configuration, down times, long access times) while accessing your site, this will affect your rankings.

The worst option one could choose in Canada is Canaca.com. They are the worst hosting company we’ve worked with until now. It’s worse than those in Trinidad Tobago. Among the problems we have encountered almost daily, are:

• FTP server is down or is blocking access to any user
• email server is … Continue Reading » Canaca Hosting Sucks!
  
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Google launched his own web browser a couple of days ago (September 1st,2008). Firefox 3 was launched not even a couple of months earlier.

Is Chorme’s launch a simple coincidence? Is is the launch date random? I tend not to believe so.

As Internet Explorer owns almost 85% of the browsers market and Firefox around 10%, Google’s move is intended to irritate Microsoft. But this will come with a cost. The release date was chosen very close to the release of Firefox for a very simple reason: Firefox … Continue Reading » Was Google Chrome Launch Date Randomly Chosen?

Ok. The two years old rumors are true: Google’s Chrome, the minimal web browser from Google went on market, September 1st 2008.

I will not discuss the functionality of the browser, but I will take a quick look at the number of incoming links for the browser’s home page, Google’s Chrome Page Rang and keep records of rankings for the following keywords: chrome, web browser and browser. Let’s see how a giant like Google, can outrank other browsers pages(if this will happen)

I’ll keep updating this post daily, for … Continue Reading » Google’s Browser, Chrome Launched To Kick MSFT’s Ass

Brief about the best practices of creating and bidding on ads in Google AdWords.

PPC Advice 1: Ask yourself, “What would I (yourself) do?” Really! What would you do if you are buying online? Would you buy from the first ad you see? If not, it’s not really smart to expect other people to do so. If yes, hmmm, try to remember what’s so special about the product or the ad that gave you such an urge to purchase

PPC Advice 2: Research your target market whom you will … Continue Reading » 6 PPC Advices To Improve Your Search Marketing Campaings

Google has refined the quality score formula as part of its ongoing process to better match user search queries with more relevant ads. The changes are

1. Quality score will be calculated dynamically
2. Keywords won’t become inactive for search
3. Minimum keyword bid will be replaced by First page bid

Quality score will be calculated dynamically
What can be inferred from the changes is that Google is taking a more granular approach to calculating the quality score. How?

Nick’s ads do better on the broad-matched keyword milk in the United States (where … Continue Reading » Google Refines Quality Score. What Should I do?