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Often it is difficult to tell whether or not there are fundamental issues within your PPC account by just looking at metrics such as Conversions or Cost per Conversions. If you are in a managerial position and not working hands on with the accounts every day, it gets even more difficult.

One way to quickly gauge the health of your account is by looking at the Quality Score of the keywords you are targeting. Low quality scores can sometimes point out certain issues within your account such as a bad landing page, bad ad copies, bad keyword choices, etc. A quick and … Continue Reading » Analyzing PPC Account Health Using Quality Score Distribution Chart

If you haven’t noticed, Google has quietly made changes to its location targeting options in AdWords in late October. Actually, I found out about the changes during my AdWords certification renewal exam, so I was quite shocked to see the completely different location targeting interface (and Google can you please update the exam questions?!).

Anyways, the new interface makes it easier to search for locations you wishes to target and also provides “reach numbers” to help you estimate the audience within you selected target (Reach is an estimate of the number of users in a selected location target, based on unique … Continue Reading » AdWords Location Targeting Update

This holiday season I was searching in Google for Jawbone bluetooth headsets on sale. Tigerdirect.ca had an enticing Ad.

TigerDirect.ca PPC ad

Clicked on it expecting sales promotion on Jawbone head sets. But I was directed to home page with nothing related to Jawbone or Bluetooth headset promotions.

TigerDirect Homepage

I tried to search their Bluetooth section and found that they don’t have any Jawbone products at all. Not sure why would they specifically mention … Continue Reading » e-Commerce Landing Page PPC Blooper

Those of you who work with AdWords on a regular basis knows that it’s impossible (or impractical) to manage AdWords accounts by only either using the AdWords Online Interface or AdWords Editor. Most people use the combination of the two.

When working on two separate platforms, making sure data are in sync on both of them becomes very important (on a totally unrelated side note, I’m lovin’ iCloud). The common practice for most people would be making small changes like a campaign budget change or add a few negative keywords that … Continue Reading » AdWords Tip – Is “Get Recent Changes” Necessary Every Time?

Starting this month, I’ll be writing a series of articles on how to create and manage successful pay per click campaigns for small & medium business owners in a step by step fashion. Each article will cover one single area (step) of creating PPC campaigns from scratch. Later in the series, I’ll start talking about how to manage and optimize the campaigns once everything is created and has been running smoothly for a while.

As the title of the series suggests, this is a self-help guide for business owners. At … Continue Reading » Business Owners’ Self-Help Guide to Successful PPC Campaigns

An internal analysis by Google, found that over 90% of their web properties could have improved their SEO simply by optimizing the TITLE tag format and length.

Titles are one the first things searchers see after performing a search query, so it will determine whether or not they will click on your listing and visit your site. It is also one of the most important on-page SEO factors. Also, when others link to your pages, they tend to use the page title as anchor text.

Ironically, the tag came … Continue Reading » TITLE Tag SEO – The Definitive HTML Reference Guide for Search Engine Optimization

Have you guys ever heard of the rumor that whenever you create new ads for your PPC campaigns, it’s always better to pause existing underperforming ads then create brand new ads instead of overwriting the existing ads?

Turns out the rumor is true!! (Okay, enough with the sarcastic attitude.)

The primary reason is that the new ad you created might not necessarily perform better than the old ones. There is always a possibility that you’ll want to revert back to the old ads. But for Microsoft adCenter, it is … Continue Reading » Why Is It Important to Create New Ads Instead of Overwriting Old Ads in adCenter

Following are the most basic and proven best practices you can use to effectively manage your AdWords PPC campaigns and generate results.

AdWords campaign objectives

The most important component of all successful PPC campaigns is to know clearly the objective/s of the AdWords campaigns. Well defined campaign objectives help measure how effectively the campaigns are being managed and enables advertiser to take necessary actions if required.

Example: You have an e-commerce website and want to sell auto parts online.

Objective: Sell online to buyers, increase sales, revenues and profits.

The above … Continue Reading » Proven AdWords Best Practices to Optimize PPC Campaigns

If you want to build links naturally (and also have a usable website), you should allow your visitors to easily share/publish links. Sharing can be social or a simple copy link text field. Such functionality is especially important for websites which don’t change the URL when altering data on the page (AJAX based pages).

canpages.ca allows users to zoom into specific areas of the map, but if they want to share the outcome with someone, there’s no way to do it:

Blog networks is a fancy name for something that already existed since long ago: satellite websites, or web rings if you like.

Creating a blog network to drive traffic to your ecommerce site can still be a viable strategy, even post Panda update, as long as the purpose of such a network is to genuinely provide great information to visitors. As a positive side effect, the network may also provide limited PR juice by back linking to your ecommerce site.

But let’s be clear from the beginning. If … Continue Reading » SEO Best Practices for eCommerce Blog Networks