* Internet Marketing blog archive for the ‘Internet Marketing’ Category

How to Search for Canadian Prescription Drugs Under Google’s New Online Pharmacy Policy

Tomatoa March 03, 2010 Internet Marketing, Pay Per Click (PPC) 1 Comment

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If you are a person who lives in the States and uses search engines such as Google or Yahoo to search for cheaper prescription drugs from Canada, you might already realize that, started earlier this week, you are no longer able to see any Canadian pharmacies advertising on Google thru Pay Per Click advertising (sponsored links).

That’s right! Google has updated its policy regarding online pharmacies advertising using AdWords. In essence, this is what Google had announced on February 9th, 2010:

There are two main aspects to this change:

Only VIPPS and CIPA certified pharmacies will be allowed to advertise
We’ve made the … Read more about How to Search for Canadian Prescription Drugs Under Google’s New Online Pharmacy Policy

A-Z HTML Reference Guide for SEO – Anchor Tag

TraiaN February 19, 2010 Internet Marketing, Search Engine Optimization (SEO) No Comments

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The anchor tag or the <a> tag, is one of the most important html tags in terms of SEO. Links (internal links and links from external website) will use it. The anchor text used under the <a> tag will sculpt your website Page Rank and will define the subject matter of a web document.

While there will be conflicts between what a copywriter and marketer (SEO guy) want to have as anchor text for links, both should recognize and re-conciliate when deciding on what a link should communicate for both, humans and robots.

Usage

The most common usage of the <a> tag is in conjuncture with the href … Read more about A-Z HTML Reference Guide for SEO – Anchor Tag

What Functions Do You Think Google Adwords Interface Should Include?

Tomatoa January 27, 2010 Internet Marketing, Pay Per Click (PPC) No Comments

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To me, the most obvious feature that Adwords interface should include is revenue tracking. As of now, advertisers can only see their conversion value by pulling out a report (without using Google Analytics), which isn’t known to a lot of people. This begs the question: if Google is capable of recording conversion value, why can’t they just show it in real time as Yahoo! (well, with a few hours of statistic update delay) does?

Yahoo's Revenue Tracking

Well, call me paranoid if you want, but … Read more about What Functions Do You Think Google Adwords Interface Should Include?

A-Z HTML Reference Guide for SEO – Doctype Tag

TraiaN January 26, 2010 Internet Marketing, Search Engine Optimization (SEO) No Comments

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Today’s hmtl tag is the doctype tag:

Usage

<!DOCTYPE html PUBLIC “-//W3C//DTD XHTML 1.0 Transitional//EN” “http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd”>

For more information on how to use the doctype depending on the version of the html you’re using, visit http://www.w3.org/QA/2002/04/valid-dtd-list.html

What designers should know about the doctype tag in terms of SEO

When you cut your psd file into html/css yo need to add this piece of code on the very top of each page.

What SEO’s should know about the doctype tag

The doctype document is not having any influence on your SEO job. However, make sure the designer added the tag on all page. Ohterwise, don’t mind about it.

What programmers should know about … Read more about A-Z HTML Reference Guide for SEO – Doctype Tag

Have You Seen this Ad?

TraiaN December 08, 2009 Conversion Optimization, Internet Marketing, e-Commerce Optimization No Comments

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Have you seen this ad running online?

Starbucks Personalized Ads

Starbucks Personalized Ads

I guess you didn’t, and that’s because this ad is actually is not running at. This is just an ad we would run if we were to have Starbucks (or another restaurant/coffee shop chain) as a client.

Scenario: visitors are reading an online newspaper around noon (11:34) which is close to their lunch time in New Westminster, BC Canada. While reading online, this ad will show up, inviting them to take their lunch at SB, somewhere close … Read more about Have You Seen this Ad?

Video and Audio Search Engines

TraiaN November 16, 2009 Internet Marketing No Comments

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Everybody is asking who’s going to be the next Google. I truly think that, in terms of search engines, the next one will be a company that will be able to index the text from audio and video files.

If you’re fast (and good) you can probably write 40 words per minute, but even if you’re slow you can easily speak 100 words per minute (ok, unless you’re not guru Osho). To write a good piece of content it takes hours and sometimes, even days. But, to take 1 hour of a radio show, automatically transcript and index it, … Read more about Video and Audio Search Engines

Warning: PPC and 301 redirects

TraiaN November 16, 2009 Internet Marketing, Pay Per Click (PPC), Search Engine Optimization (SEO) No Comments

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As the good online marketer who you are, you already know that your website URLs be clean and you should always take care of the canonical issues. Right?

So you should do a permanent redirect (301 in technical words) of your non-www version of the website to the www version, meaning you will redirect abc.com to www.abc.com.

When doing so, you should double check your PPC destination URLs. Do not point your ads to the non-www version but instead link them to the final, rewritten URL. If you set the destination URL  as abc.com and you have a 301 redirection in place … Read more about Warning: PPC and 301 redirects

Google Adwords Trademark Policy

Tomatoa November 12, 2009 Internet Marketing, Pay Per Click (PPC) No Comments

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If you are an advertiser advertising products that are protected by trademark on Google adwords, you should’ve already known that since June 15th, 2009, you are allowed to use the trademark terms in your ad texts (some conditions apply).

Right after the policy change became official, I immediately changed some of my ads which I was using substitution terms in place of trademark terms, and to no surprise, the ads were approved. Impressive. The … Read more about Google Adwords Trademark Policy

Believe in Stat, Not Your Gut – A Story about the Importance of Ad Testing

Tomatoa October 06, 2009 Internet Marketing, Pay Per Click (PPC) No Comments

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When setting up Pay per Click (PPC) accounts that are targeting across a whole nation, such as the US and Canada, we often hear that it’s a good idea to have a separate campaign for each states or provinces.

Well, actually, I DO believe that’s the correct way to approach such accounts (sorry, I am not my usual sarcastic self today, but I will still try to be fun). Having separate campaigns targeting each state allows the advertiser to have more freedom … Read more about Believe in Stat, Not Your Gut – A Story about the Importance of Ad Testing

A Quick Way to Cut Down PPC Advertising Cost

Tomatoa October 02, 2009 Internet Marketing, Pay Per Click (PPC) 7 Comments

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When running a Pay Per Click (PPC) campaign, it’s nice to have keywords in different match types. The same keywords with different match types can a lot of times vary in performance. Sometimes when creating keywords for a campaign, the more advanced users will just prep the keyword list in an excel sheet and duplicate the list 3 times for broad, phrase and exact match.

This method definitely saves time and is good at capturing pretty much most of the searches. But … Read more about A Quick Way to Cut Down PPC Advertising Cost