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In a previous post - Call to Action: Add to Cart or Buy Now? - I talked about what text you should use on the buttons which start your website’s checkout process. Briefly, you need to display either Buy Now either a Add to Cart, depending on your business objectives.

Lately, I came across one retailer that displays both call to actions, right next to each other. I have no idea how this is performing in terms of conversion, but for users like me, the tactic works just fine. If I want to buy just one product, I would click … Discover more about Dynamic Text on Call to Action Buttons

It’s Christmas time! Tons of people will search online for gifts and online deals. They will come to your website and then… Well, then you need to help them find what they are looking for.

Mainly, there are two paths visitors take to find products on your site: using navigational links or using internal site search. The usage percentage for navigation and search is almost 50/50. So, 10 people may search for “xbox 360″ and 10 people may navigate through specific categories on your site, until they reach the xbox 360 product page.

I prefer the search method and I … Discover more about Search Results Relevancy - case study futureshop.ca

Shopping Cart, Shopping Bag or Basket? How should you name this button/text? The following is an analysis of major etailers and should be used as a guideline only.

The collection (at the bottom of this post) of 109 shopping cart buttons from top etailers revealed the following common elements (green items are to be recommended when designing this section of your pages):

1. The icon you should use is a CART or BAG:

a. 64 out of 109 etailers display the cart symbol - 59%
b. 23 display no symbol at all - 21%
c. 21 display the bag symbol - 19%
d. 1 displayed an arrow … Discover more about Shopping Cart Icons Collection
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When you are one of the biggest electronics manufacturer you need to make sure your website usability is extremely good.

What if someone wants to buy one of your products, comes to your website, searches for the product name and he doesn’t find the product page? How would that look like to your prospect? Like LG:

Searching for the model 42LGX returns “Sorry, no matches were found”.

42LGX - Search Result Page

So, are you manufacturing this product or not? The page exists on LG website, as … Discover more about LG.com internal search

FIDO - a Canadian GSM carrier - just rebranded. The old logo was pretty ok, the new one is not bad also:

Old FIDO logo

New FIDO Logo

The new brand looks better. They also lowered the minimum monthly plans, which is even better than re-branding. The website is now much cleaner and usable that the old one.

So, what they did wrong? It is how they handled the new … Discover more about FIDO Doesn’t Know (301 redirects)

What should websites that sell online use as call to actions on the product pages in order to attract more clicks on “action” buttons? Add to cart OR Buy Now ? Which do you think it’s better?

If you look at what top etailers are using as text on the action buttons (thanks to ) you will find it obvious that the right call to action to be used on this type of buttons it should be Add to Cart.

Button Text

Button Graphics

Add to Cart
58.0%

None
48.2%

Add to Bag
9.8%

Arrows
17.9%

Add to Shopping Bag
9.8%

Cart
14.3%

Add to Basket
6.3%

Shopping Bag
7.1%

Add to Shopping Cart
4.5%

Plus Sign
5.4%

Buy
2.7%

Combo
4.5%

Buy Now
1.8%

Unique
1.8%

Add … Discover more about Call to Action: Add to Cart or Buy Now?

In this article I will discuss how Google uses the quality score to determine

- First page bid estimate
- Ad Rank
- Cost per click

If you want to get an understanding of what is Quality Score then check Google Adwords Quality Score - part 1 .

First page bid estimate

First page bid (previously known as minimum cost per click) is the minimum amount you need to spend per click to show your ads in the first page of search results for the keyword you advertise. Please note that Google Adwords uses … Discover more about Google Adwords Quality Score - part 2

segmentation idea #1: keywords with conversions

Since Google launched the Advanced features we now have some toy to play with. The only thing that can stop you to play with web data, is your imagination and the time you have at your disposal.

One simple and elegant solution to analyze your web data is to look just at keywords with conversions. To do so, first you will need to define a goal (conversion, sign up, request, call, etc) and then create an advanced segment.

To create an advanced segment:

1. Select the profile you want to create the segment

Per Year Savings - $942. Sounds Interesting? Read below…

You probably wonder what the relation between coffee and internet marketing is. It is about saving money and at the same time start generating more, at no additional expense.

I am talking to small and medium business owners whom, at these times (still some of us refuse to accept we - globally speaking - are in recession) should try to improve their business and be innovative. Market your business online is innovative and, as with most of the marketing tactics, you have to try it.

Very often we hear “Internet … Discover more about Internet Marketing and Coffee

What is Quality Score in Google Adwords?

Quality Score is a value assigned by Google Adwords to your keywords and ads based on their performance and certain relevance factors.

What is Quality Score used for?

Google Adwords uses the Quality Score to determine:

• First page bid estimate (previously known as minimum cost per click)
• Ad Rank
• Cost per Click

What’s in it for you?

In simple terms, the higher the Quality Score you have, the less the amount you will end up paying to Google for each click. So, if you take all measures to improve the Quality Score of your ads and keywords, you will spend … Discover more about Google Adwords Quality Score - part 1