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Not every action that you want visitors to perform on your website (conversions) can be tracked by AdWords’ default conversion tracking. For example, if you don’t have a Contact Us form with a Thank You page on your website, but have an email link that  prompts the user’s email client to open when clicked, tracking how many people click on the email link can effectively measure that type of action.

Unfortunately, it cannot be done by AdWords’ conversion tracking. The same thing goes for tracking the direct download of a white paper, demo software (assuming visitors are not required to fill up an … Continue Reading » How To Track Clicks As Conversions in AdWords Using Google Analytics

URL tagging is used by marketing professionals and web analysts to track online campaigns: email, PPC, affiliates, RSS feeds, you name. Any URLs that you can control and which are is sending visitors  to your site it’s recommended to be tagged. However, there are o couple of concerns regarding URL tagging and search engine optimization:

1. duplicate content – search engines will index tagged URLs as you can see further down
2. campaign tracking can be misleading
3. Page Rank leakage
4. 404 errors – landing people on a non existing URL after … Continue Reading » URL Tagging and SEO
   
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This is the follow-up post on the bounce rate poll from Can You Answer this Simple Google Analytics Question?. If you did not vote yet, please do it before reading further.

The poll results are as it follows:

The correct answer to this simple GA question

As you can see, only 23% the voters got it right (total voters 81). It’s not surprising, as some of the reports within Google … Continue Reading » Why Bounces is a Better Metric than Bounce Rate

It seems like Google Webmaster Tools is now reporting changes in the number of impressions, clicks, CTR and rankings. However this changes are not available in the online interface. To see the data as illustrated below, you will need to go into the Search Queries report and download the data:

ranking reports delta google webmaster tools

Later edit: it looks like … Continue Reading » Google Webmaster Tools Now Reporting Changes For Various Metrics

Hey you, the web analytics ninja, do you think you can analyze data? Then look at the screenshot below and answer this simple question:

What is the number of bounces for the red squared page?

Bounces in Google Analytics

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If you wish to find the correct answer, please subscribe to our blog. We will publish the correct answer in a follow up article.

Pitstop Media offers ROI based … Continue Reading » Can You Answer this Simple Google Analytics Question?

If you’re a SEO professional and deserve a salary increase you can use the following salary negotiation tip for better chances of getting a raise. The tip assumes that you have access to your company’s GA account and you did a good job (the numbers you’re responsible are going up (i.e. visits) or down (i.e.bounce rate).

Let’s say you’re the SEO guy and you’ve been hired in May 2009 to increase the organic traffic. First, you should associate a monetary value to the traffic source you’ve been … Continue Reading » Use Google Analytics to Negotiate Your Salary

If you have eCommerce enabled in your Google Analytics, you can take the advantage of an useful report, Visits to Purchase report. However, if you run a non eCommerce site, there is no such report, thou I think this might be useful for B2B websites.

Here’s a workaround,  on how to configure a custom report that can simulate the same kind of report, for other than e-commerce sites:

Google rolled out the Instant functionality this week and that will come with changes for search marketers. I will start with a short explanation of the impact on PPC, then I will discuss about implications on web analytics and SEO.

One of the first questions raised with this launch was how are impressions  counted for AdWords and that has been answered pretty straight forward and quickly by Google: “With Google Instant, an impression is counted if a user takes an action to choose a query (for example, … Continue Reading » Google Instant’s Effects on Analytics, Keywords Analysis and SEO

The following article is describing one of the best lead generation tips for B2B websites, taking advantage of a less know report in Google Analytics. Please note that this is an advanced technique involving creating profiles, custom filters, custom reporting and the use of advanced filters. You should be familiar with all of them before or learn how to use them before you start implementing it.

I will share how to uncover those leads who are coming to your website but are not submitting their contact details (sign … Continue Reading » Uncover Hidden Leads with Google Analytics

This is an advanced hack for Google Analytics. Unfortunately it won’t help you hack into your competitors’ accounts ;) but will help you export more data from Google Analytics pivoted tables.

This is not the same hack as the exporting more than 500 columns of data from any report. That one was one of the most annoying things I fixed (to be read hacked) long time back.

You’ll need:

- Firefox

- … Continue Reading » Google Analytics Hack – More Columns for Pivot Tables