* Internet Marketing blog archive for the ‘Google Analytics’ Category

 

Don’t Get Fooled by Google Analytics Time Lag Report

Google-Analytics-Time-Lag-Report

Figuring out the how long it takes on average to convert a visitor into customer is a crucial part of any business. This isn’t always an easy task even with the help of web analytics tools.

A client of us, who is in the software industry, insists that most of their customers purchase their software online within fifteen days of visiting the site. I find this claim totally ridiculous from the get go, mostly due to the fact that the client offers a downloadable thirty day free trial of their software (full featured version … Continue Reading » Don’t Get Fooled by Google Analytics Time Lag Report

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Demand Proof of Expertise and Transparency from your SEO service provider

seo-proof-of-expertise-and-transparency

Proof of Expertise

Ask agencies for case studies, success stories or client references. You should not sign any contracts without reviewing such information.

A trustworthy SEO company will be able to provide case studies without even being asked for them. In most instances, those case studies are publicly available on their sites for everyone to review. However, in some cases, agencies do not publicly share case studies, so make sure you ask for them.

Another proof of expertise you should ask for is success stories. Usually, success stories display some of the most impressive results … Continue Reading » Demand Proof of Expertise and Transparency from your SEO service provider

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How To Track Clicks As Conversions in AdWords Using Google Analytics

clicks-as-conversions-in-adwords-using-google-analytics

Not every action that you want visitors to perform on your website (conversions) can be tracked by AdWords’ default conversion tracking. For example, if you don’t have a Contact Us form with a Thank You page on your website, but have an email link that  prompts the user’s email client to open when clicked, tracking how many people click on the email link can effectively measure that type of action.

Unfortunately, it cannot be done by AdWords’ conversion tracking. The same thing goes for tracking the direct download of a white paper, demo software (assuming … Continue Reading » How To Track Clicks As Conversions in AdWords Using Google Analytics

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URL Tagging and SEO

url-tagging-seo

URL tagging is used by marketing professionals and analysts to track the performance of online (and in some cases offline) campaigns. Any URL that you control and which sends visitors back to the site you manage, should be be tagged for tracking and analysis. However, tagging comes with a several SEO concerns:

  1. duplicate content – search engines might index tagged URLs
  2. campaign tracking can be misleading
  3. PageRank leakage
  4. 404 errors – landing people on a non existing URL after the campaign ended

Tagging means adding certain parameters to URLs so once can track the source, medium, campaign name, … Continue Reading » URL Tagging and SEO

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Why Bounces is a Better Metric than Bounce Rate

bounces-a-better-metric-than-bounce-rate

This is the follow-up post on the bounce rate poll from Can You Answer this Simple Google Analytics Question?. If you did not vote yet, please do it before reading further.

The poll results are as it follows:

google analytics poll

The correct answer to this simple GA question

As you can see, only 23% the voters got it right (total voters 81). It’s not surprising, as some of the reports within Google Analytics can be misleading, i.e. top content, content … Continue Reading » Why Bounces is a Better Metric than Bounce Rate

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Google Webmaster Tools Now Reporting Changes For Various Metrics

It seems like Google Webmaster Tools is now reporting changes in the number of impressions, clicks, CTR and rankings. However this changes are not available in the online interface. To see the data as illustrated below, you will need to go into the Search Queries report and download the data:

ranking reports delta google webmaster tools

ranking reports delta google webmaster tools

Later edit: it looks like while I was writing the post, they variation got available in the online interface too

 

Continue Reading » Google Webmaster Tools Now Reporting Changes For Various Metrics

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Can You Answer this Simple Google Analytics Question?

simple-google-analytics-question

Hey, you! The web analytics ninja. Do you think you know Google Analytics? Take a look at the screenshot below and answer this simple question:

What is the number of bounces for the /service.php page in the image below (click to enlarge)?

bounces report in Google Analytics

Bounces in Google Analytics

View Results

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Here’s the article that describes why only 22% of the voters got the right answer.

Pitstop Media offers ROI based internet marketing … Continue Reading » Can You Answer this Simple Google Analytics Question?

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Use Google Analytics to Negotiate Your Salary

google-analytics-to-negotiate-your-salary

If you’re a SEO professional and deserve a salary increase you can use the following salary negotiation tip for better chances of getting a raise. The tip assumes that you have access to your company’s GA account and you did a good job (the numbers you’re responsible are going up (i.e. visits) or down (i.e.bounce rate).

Let’s say you’re the SEO guy and you’ve been hired in May 2009 to increase the organic traffic. First, you should associate a monetary value to the traffic source you’ve been responsible with and then get the … Continue Reading » Use Google Analytics to Negotiate Your Salary

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Visits to Goal Report in Google Analytics

visits-goal-report-google-analytics

If you’re running an online store and you enabled  eCommerce reporting in Google Analytics, you have access to a very useful report, Visits to Purchase.

However, if you run a non eCommerce site, this report is not available. And that’s bad, because this info can be quite useful for B2B websites. Below is the workaround.
Custom Visits to Purchase report for non e-commerce sites.

Visits to Goal custom reporting with GA

Google Analytics – Visits to Goal Custom Report

This … Continue Reading » Visits to Goal Report in Google Analytics

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Google Instant’s Effects on Analytics, Keywords Analysis and SEO

google-instants-seo

Google rolled out the Instant functionality this week and that will come with changes for search marketers. I will start with a short explanation of the impact on PPC, then I will discuss about implications on web analytics and SEO.

One of the first questions raised with this launch was how are impressions  counted for AdWords and that has been answered pretty straight forward and quickly by Google: “With Google Instant, an impression is counted if a user takes an action to choose a query (for example, presses the Enter key or clicks … Continue Reading » Google Instant’s Effects on Analytics, Keywords Analysis and SEO

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