Internet Marketing Company

Google Analytics is a great tool. It’s free and powerful and we, marketers, use it daily in our work routine.

More than half a million websites are using Google Analytics and there should be quite a load on their servers. One thing they could improve is the navigation on the left side of the reports:

Google Analytics Navigation

What’s wrong with it? Every time you want to access a deeper report (i.e. Traffic Sources and then All Traffic Sources) you need to click and wait for the Overview … Read more about Improved Google Analytics Navigation

If you haven’t yet noticed yet, some keywords in your Google Analytics account will display zero visits:

0 (zero) visits keywords

The reason for this strange report is multiple search visits within a session (30 minutes).

For example, if someone goes on Google and searches for “internet marketing company” and clicks on your website, then he goes back on Google within 30 minutes and searches for “best internet marketing company” and clicks again on your website, Google Analytics will show:

“internet marketing company” – 1 visit

“best internet marketing … Read more about Keywords with zero visits in Google Analytics

The new search engine from Microsoft looks nice. At least for the front page, which displays a different, nice picture every day.

What is Bing all about?

The home page fails to communicate visitors what the website is all about. While everybody know what Google or Yahoo! do, almost no one knows what the heck is Bing.com. I would have inserted a nice tag line below the logo, something like “Microsoft’s Search Engine” or similar.

How do I perform a search?

There is no “Search” button on this page or the search results page. You should always display a web button properly and label … Read more about Microsoft’s Bing Looks Nice. What About the Usability?

On previous posts I’ve tried to provide e-commerce designers collections of checkout buttons or progress bars. This time I thought they will find useful to look at the Continue Shopping collection.

102 website have been looked at during the analysis. There was no surprise regarding the name of the button: 85 websites are naming the button “Continue Shopping”. Only a few of them will give a different name like return to shopping or back to shopping.

I’ve looked at some specific elements – what is the button color or where is the arrow (if any) pointing . I … Read more about Collection of Continue Shopping Buttons

One of the biggest questions advertisers have when manage their pay per click account is how much they should bid for their keywords. Bidding too high may incur too much cost and advertisers might not be able to sustain a profitable ROI, whether bidding too low might not allow their ads to be positioned at a visible spot.

There is a report in Google Analytics that allows advertisers to see at which positions their keywords receive the most visits, transactions, revenue, conversion rate, and etc.

Simply login into Google Analytics, select a report which has the proper filters applied. Then click on … Read more about Google Analytics – Keyword Positions

I don’t know if it’s only me, but in the last couple of months I’ve stumbled upon lots of strange/missing reports in Google Analytics. For example, I was trying to explain to one client where the visitors clicked next from his home page and I was put in a strage situation.W

When the clients asked a very simple question “How many VISITORS do I get to the home page?”, i was put in some kind of a bad light, without having a straight,on screen answer. A simple question that is missing a simple answer. On the content detail … Read more about Home Page Visitors

Let’s discover the exact keywords searched by your visitors AND the matching type of the triggering keywords!

The problem: the match type of your Adwords keywords is not tracked by default by Adwords or Google Analytics. Let’s you bid on red shoes (broad, phrase and exact match) and someone comes to your website after searching for Vancouver red shoes. The Adwords (or Google Analytics) reports will only display clicks coming from red shoes, without the match type information you need. Was it broad or phrase match that triggered your ads?

The solution: A nice combo of Google Analytics … Read more about Powerful Google Adwords-Analytics Combo

Google Analytics is a great tool, no doubt about it. It’s also pretty complex and therefore the F.A.Q. list will be big. Most of the questions will have an answer in the Google Analytics Help Center, but there will always be questions you probably won’t find the answers at all. I call them F.U.Q. – Frequently Unanswered Questions.

Let’s take a look at the bounce rate report. Mainly, bounces are defined as a single page visits to your website. Bounce rate will apply to your landing pages (the destination URLs of your PPC or banner … Read more about Google Analytics F.U.Q.- Bounce Rate, Really?

It’s been more than a year since we’ve officially launched Pitstop Media’s website (www.pitstopmedia.com) and it was the time for a design update. For 2009, Pitstop Media’s website resolution will be 1024×768. That’s right, we have redesigned the company’s website to accommodate the market trends, based on our visitors’ screen resolutions (data taken with Google Analytics).

Redesigned Website for Pitstop Media

We are much happier with the new website design and I would like to congratulate everybody … Read more about Our 2009 Resolution

segmentation idea #1: keywords with conversions

Since Google launched the Advanced features we now have some toy to play with. The only thing that can stop you to play with web data, is your imagination and the time you have at your disposal.

One simple and elegant solution to analyze your web data is to look just at keywords with conversions. To do so, first you will need to define a goal (conversion, sign up, request, call, etc) and then create an advanced segment.

To create an advanced segment:

1. Select the profile you want to create the segment