Ask agencies for case studies, success stories or client references. You should not sign any contracts without reviewing such information.
A trustworthy SEO company will be able to provide case studies without even being asked for them. In most instances, those case studies are publicly available on their sites for everyone to review. However, in some cases, agencies do not publicly share case studies, so make sure you ask for them.
Not every action that you want visitors to perform on your website (conversions) can be tracked by AdWords’ default conversion tracking. For example, if you don’t have a Contact Us form with a Thank You page on your website, but have an email link that prompts the user’s email client to open when clicked, tracking how many people click on the email link can effectively measure that type of action.
URL tagging is used by marketing professionals and web analysts to track online campaigns: email, PPC, affiliates, RSS feeds, you name. Any URLs that you can control and which are is sending visitors to your site it’s recommended to be tagged. However, there are o couple of concerns regarding URL tagging and search engine optimization:
duplicate content – search engines will index tagged URLs as you can see further down
campaign tracking can be misleading
Page Rank leakage
404 errors – landing people on a non existing URL after the campaign ended
It seems like Google Webmaster Tools is now reporting changes in the number of impressions, clicks, CTR and rankings. However this changes are not available in the online interface. To see the data as illustrated below, you will need to go into the Search Queries report and download the data:
If you’re a SEO professional and deserve a salary increase you can use the following salary negotiation tip for better chances of getting a raise. The tip assumes that you have access to your company’s GA account and you did a good job (the numbers you’re responsible are going up (i.e. visits) or down (i.e.bounce rate).
If you have eCommerce enabled in your Google Analytics, you can take the advantage of an useful report, Visits to Purchase report. However, if you run a non eCommerce site, there is no such report, thou I think this might be useful for B2B websites.
Here’s a workaround, on how to configure a custom report that can simulate the same kind of report, for other than e-commerce sites:
Google rolled out the Instant functionality this week and that will come with changes for search marketers. I will start with a short explanation of the impact on PPC, then I will discuss about implications on web analytics and SEO.
The following article is describing one of the best lead generation tips for B2B websites, taking advantage of a less know report in Google Analytics. Please note that this is an advanced technique involving creating profiles, custom filters, custom reporting and the use of advanced filters. You should be familiar with all of them before or learn how to use them before you start implementing it.