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In a previous post - Call to Action: Add to Cart or Buy Now? - I talked about what text you should use on the buttons which start your website’s checkout process. Briefly, you need to display either Buy Now either a Add to Cart, depending on your business objectives.

Lately, I came across one retailer that displays both call to actions, right next to each other. I have no idea how this is performing in terms of conversion, but for users like me, the tactic works just fine. If I want to buy just one product, I would click … Discover more about Dynamic Text on Call to Action Buttons

It’s Christmas time! Tons of people will search online for gifts and online deals. They will come to your website and then… Well, then you need to help them find what they are looking for.

Mainly, there are two paths visitors take to find products on your site: using navigational links or using internal site search. The usage percentage for navigation and search is almost 50/50. So, 10 people may search for “xbox 360″ and 10 people may navigate through specific categories on your site, until they reach the xbox 360 product page.

I prefer the search method and I … Discover more about Search Results Relevancy - case study futureshop.ca

FIDO - a Canadian GSM carrier - just rebranded. The old logo was pretty ok, the new one is not bad also:

Old FIDO logo

New FIDO Logo

The new brand looks better. They also lowered the minimum monthly plans, which is even better than re-branding. The website is now much cleaner and usable that the old one.

So, what they did wrong? It is how they handled the new … Discover more about FIDO Doesn’t Know (301 redirects)

In this article I will discuss how Google uses the quality score to determine

- First page bid estimate
- Ad Rank
- Cost per click

If you want to get an understanding of what is Quality Score then check Google Adwords Quality Score - part 1 .

First page bid estimate

First page bid (previously known as minimum cost per click) is the minimum amount you need to spend per click to show your ads in the first page of search results for the keyword you advertise. Please note that Google Adwords uses … Discover more about Google Adwords Quality Score - part 2

segmentation idea #1: keywords with conversions

Since Google launched the Advanced features we now have some toy to play with. The only thing that can stop you to play with web data, is your imagination and the time you have at your disposal.

One simple and elegant solution to analyze your web data is to look just at keywords with conversions. To do so, first you will need to define a goal (conversion, sign up, request, call, etc) and then create an advanced segment.

To create an advanced segment:

1. Select the profile you want to create the segment

What is Quality Score in Google Adwords?

Quality Score is a value assigned by Google Adwords to your keywords and ads based on their performance and certain relevance factors.

What is Quality Score used for?

Google Adwords uses the Quality Score to determine:

• First page bid estimate (previously known as minimum cost per click)
• Ad Rank
• Cost per Click

What’s in it for you?

In simple terms, the higher the Quality Score you have, the less the amount you will end up paying to Google for each click. So, if you take all measures to improve the Quality Score of your ads and keywords, you will spend … Discover more about Google Adwords Quality Score - part 1

How to override the “500 limit” in your reports

All reports in Google Analytics are subject to a 500 limit of listed records, being either keywords, search terms, referrals or any other report. In other words, if you are trying to view or download the full list of your paid keywords, you will be limited to the top 500 of them. Let’s bypass it!

GA - the "500" limit

As you can see above, there are more than 875 “rows” of data you want … Discover more about Google Analytics Tips and Secrets #1

When managing your PPC campaigns, the use of Google Analytics is definitely the most convenient and cheapest way to obtain useful data.

Google Analytics not only can track your transactions, visits, revenue and cost (once appropriate filters are applied ), but it can also be used to discover valuable keywords. Using Google Analytics you can see exactly what keywords people searched to land on your web site.

For example: the search term order books online or purchase books online will trigger your existing ads in … Discover more about Best PPC Practice - Exact Keywords

Google launched his own web browser a couple of days ago (September 1st,2008). Firefox 3 was launched not even a couple of months earlier.

Is Chorme’s launch a simple coincidence? Is is the launch date random? I tend not to believe so.

As Internet Explorer owns almost 85% of the browsers market and Firefox around 10%, Google’s move is intended to irritate Microsoft. But this will come with a cost. The release date was chosen very close to the release of Firefox for a very simple reason: Firefox 3 is full of bugs and it’s crashing at least once per day. Firefox … Discover more about Google’s Chrome, a coincidence?

Ok. The two years old rumors are true: Google’s Chrome, the minimal web browser from Google went on market, September 1st 2008.

I will not discuss the functionality of the browser, but I will take a quick look at the number of incoming links for the browser’s home page, Google’s Chrome Page Rang and keep records of rankings for the following keywords: chrome, web browser and browser. Let’s see how a giant like Google, can outrank other browsers pages(if this will happen)

I’ll keep updating this post daily, for a week and then, weekly.

September 3nd, 2008:

http://www.google.com/chrome - 14,369 … Discover more about Google Chrome